The Body Shop White Musk Libertine: Sweets & Liberation (2011) {New Fragrance}

The Body Shop are feting the 30th anniversary of their best-seller White Musk introduced in 1981. A gourmand, Turkish-delight twist on the original called White Musk Libertine was introduced this month. The scent is signed by perfumer Dr. Vincent Schäller....

Sweets have become a new symbol of free-thinking it seems. Only the other day, Ed Hardy revealed they are lauching a Villain for Women with a very deviant note of crème brûlée.

Three concentrations are available in eau de parfum, eau de toilette and body mist.

Notes are creamy and dessert-y including Turkish delight, Sharry baby orchid, frangipani, cream Chantilly.

The perfume's ambassador is model Olivia Inge who debuted her career with Vivienne Westwood. The name of the scent is certainly reminiscent of the Vivienne Westwood perfume called Libertine while the ad looks like a cross between an ad for Westwood and the one for Miss Dior Chérie which was directed by Sofia Coppola. Olivia Inge is currently writing an advice book on how to be a model. She wrote about the new iteration,

"The perfume itself is a sensual, sweet scent, a play on their first “White Musk”, which first launched in 1981 and which quickly became a Cult classic, now selling 2.5 bottles per minute. The Body Shop enlisted the Nobel Prize winning fragrance house Firmenich to design this fragrance. Dr Vincent Schaller used 65% rare musk which features in the top, middle and base notes, something that is unique to this perfume.

They’ve added floral notes of Sharry Baby Orchid and subtly sweetened it with Turkish delight and Chantilly Cream, whilst retaining their well-known code of honour by using cruelty free musk (a first back in 1981) and Organic Community Fair Trade sugar-cane alcohol. 30ml Eau de Parfum – £12, the 60ml Eau de Toilette – £14."

You can watch a promotional video for the new scent,

Via Cult Beauty; The Body Shop UK