Banana Republic Wildbloom Vert (2012): A Passion for Lively Green Fragrances {New Perfume}

Banana Republic will launch Wildbloom Vert this month. They call it "the energetic complement to Wildbloom" which itself was introduced in 2011. What is somewhat unusual is that the brand puts the accent on the personal love that perfumer Ilias Ermenidis of Firmenich has for the genre of green fragrances, saying that the nose "has a passion for lively green fragrances," Taking the subjectivity of a perfumer into account is not supposed to be a priority for a fashion apparel brand...

They are usually more anxious about getting their image right. But soon, we're back to what fashion labels do, capturing a certain type of femininity,

"Wildbloom Vert embodies the woman who quietly yet smartly steals the show and captivates in her own unique way. Naturally feminine, delicate and soft, her alter-ego is vivacious, fresh and spirited. Her passion is undeniable, her personality is contagious and her laughter, infectious. She trusts her instincts and is not afraid to fall in love, live in love and be loved in return."

Another interesting point the press release makes is that the developers equate modernity with "soft, silky musks," like perfumer Alberto Morillas tended to say himself earlier on today regarding his new creation, Carita Eau de Parfum.

White musks are now not just the sign of cleanliness but of modernity, just like aldehydes were in the 1920s.

The fragrance features "lush, saturated, green violet leaves," crisp pear and Pink Lady Apple in the top notes. Transparent peach blossoms are harmonized with petally gardenia and magnolia in the heart. Raw, textured woods of teak, sandalwood, coconut wood are modernized thanks to soft, silken musks. 

A 50 ml bottle is priced at $48.

Stay tuned for the upcoming giveaway.