Salvador Dali ITISDREAM (2012): Michel Almairac Signs a New Rose Composition {New Fragrance}
Michel Almairac clearly finds himself at a peak of creativity. He is one of the perfumers who helped define 2011 in particular with Burberry Body and Bottega Veneta. In the beginning of 2012 he is already present in our flacons with two new compositions, both inspired by roses. Chloé L'Eau de Chloé just launched and ITISDREAM by Salvador Dali will be available from May 2012. One will not remain indifferent to yet another interpretation of the flower beloved by both poets and perfumers by the author of Voleur de Roses and Chloé. For the moment being, it sounds like a cheerful slogan.
"ITISDREAM is a rose perfume full of vitamins to look at life through pink eyeshades!"....
At the same time we are told that the perfume has set out on a higher mission than just to make us laugh as it is meant for "...all those women who dream to perfume themselves with art!"
ITISDREAM is described as a fruity-floral-woody scent. Not unlike L'Eau de Chloé this rosy eau de toilette puts emphasis on an impression of innocent freshness which is compared here to the morning dew.
The fragrance opens on top notes of apple, blackcurrant, and grapefruit creating an impression of iced syrup. The heart is radiant with notes which are soft, subtle, feminine, but also modern. The floral notes of rose, magnolia, pink hyacinth bring their nuances to this bouquet. The base notes are woody "...because woods offer that sensuality which is love..." resting on white cedar wood, musk and amber.
Prices: 100ml, 50 ml et 30ml pour 69€, 49€, et 35€.
