Detchema by Révillon to be Re-Introduced in a Limited-Edition {Fragrance News} {Fashion Notes} {Perfume Images & Ads}

Detchema by Révillon will be re-introduced in July 2012 to mark the opening of the Révillon flagship store on Avenue Montaigne during Paris couture. It will be available in a limited quantity of 1000 numbered copies. The creative process is overseen by new artistic director Andrew Heather...

The perfume, a floral and woody aldehydic scent, was initially launched in 1953. It was re-edited and reformulated in 1994. It is one of the best known Révillon perfumes with the original, Carnet de Bal (1937) and a few more recent ones (Turbulences, Anouchka, R).

Révillon Frères company was first established in 1723. As a fur-trading and furrier house, their history is fascinating, encompassing adventures in the Great North and fashion exhibitions in the cosmopolitan capitals of the world. They financed the classic movie Nanook of the North in 1922 which was filmed near one of their trading posts located at Inukjuak, Quebec.

The name "Detchema" had to be explained in trademark documents. It was given as being derived from a Tibetan word meaning "that which gives pleasure".

Andrew Heather is set to present his new collection of 23 coats at the Crillon this Sunday March 4, 2012.

You can watch a 1967 commercial featuring Amanda Lear,

Via WWD