Jo Malone Plum Blossom Cologne (2012} {New Perfume}

More botanical delights from Jo Malone this morning. Here are news about the upcoming new Plum Blossom by Jo Malone, a limited-edition for spring/summer 2012, or as you might read sometimes, but generally not in the language of perfume releases, "while supplies last". The scent debuts in May.

"The cerise splashes of plum blossom herald the promise of warmer days.

Like nature's fluttering rosettes, pinned to arching boughs.

Architectural against the sunlit sky."...

The fragrance, which was composed by perfumer Fabrice Pellegrin of Mane, is said to be full of positive energy, "capturing the optimism of these blush-ruffle flowers".

The composition opens on fresh and fruity top notes including yellow plum, a near-mythical culturally connoted olfactive note since its showcasing in the novel and movie Perfume where it is a prelude to murder. The heart is floral. The base notes anchor the scent with creamy sandalwood and clean, white musk.

In keeping with the trademarked Fragrance Combining philosophy, the brand advises to think of this perfume if you wish to add a "soft and fruity flourish" to the other fragrances of the house.

Lastly, a particular tip is recommended by using Nectarine Blossom and Honey. Its "youthful sweetness of succulent fruits and warm honey amplify Plum Blossom's juicy, airy purity."

Prices: £36/42€ for 30 ml and £72/84€ for 100 ml.