Miami Now Available for Spritzing On {Fragrance News}

A perfume which was created last year as an "environmental enhancer" or ambiant scent for ScentWorld Expo, commissioned by the Greater Miami Convention & Visitors Bureau has met with so much success that it has been turned into a perfume for the skin by enthusiastic users...

It was created by Swiss-born Jersey-based perfumer Rene Morgenthaler (CK Be, Fresh Sugar Blossom, Bond No.9 Hamptons, Ralph Lauren Polo Extrême, Calvin Klein Sheer Obsession ...) co-founder of perfume developing company Smart Fragrances. The nose said, evoking a series of luscious notes,

"Miami is a melting pot of enchanting scents: jasmine, sun-baked sand, coffee, salty air, Cuban cigars, orange trees,“It’s an incredibly sensual, upbeat palette of ingredients."

The original ambiant scent seemed to be missing a note of coffee per an earlier account, so this might have been added to the formula.

Ocean Drive mag in the same article expounds on the tastes in fragrance of Floridians. In Miami, women are attracted to light citrusy spritzes during the day and spicy concoctions at night. The Latin, Hispanic heritage creates a connection and brands such as Paco Rabanne, Carolina Herrera and more recently Arquiste are favorably viewed for that reason. Finally, men are just as hedonistic as women are, and express this by wearing perfume. 

Picture: Allposters.com; Via Ocean Drive