Frédéric Malle on Perfume to Die Welt {Fragrant Reading}

Frédéric Malle of Editions de Parfums was interviewed by Die Welt Online on May 5th, 2012. It's another opportunity for the publisher of perfumes which gives Parfüm-Verleger in German to talk about what makes his brand distinctive....

Playing down the spotlight he has shone on perfumers, the house founder says that in his universe there are no celebrities, no stars and that only the smell itself counts. He once again lashes out at custom-made fragrances, calling them juices made by third-rate perfumers for the nouveaux riches in dire need of authentic luxury lessons. In the 1930s, true connoisseurs ordered custom-made Bugattis and Boivin jewelry but bought perfume off the shelf at Guerlain's.

One of his core positions is that everyone talks about perfume yet no one understands the silent language of perfumery. 

Frédéric Malles Einmaleins der Parfümerie

Picture: Une Fleur de Cassie by Dominique Ropion. Frédéric Malle is credited for reinforcing and establishing the movement of bringing public recognition to perfumers whose names are atypically printed on his perfume bottle labels.