Paris Hilton Dazzle (2012): Girls Like Pink and Diamonds {New Perfume} {Celebrity Fragrance}

This summer Paris Hilton will launch her 15th perfume to date with Dazzle. It was created by perfumer Frank Voelkl. Fans are invited to identify with her love of pink and pink diamonds in particular. The young entrepreneur and socialite said,

"Dazzle, my newest fragrance, is about my world, me and all the different facets of my personality,"I love beautiful jewels and of course, pink diamonds are a favorite, but feeling dazzling, special and on top of the world isn't about material things, for me, it comes from within. And that's what I wanted to express with this fragrance, the sense that a girl can dazzle - just naturally!"...

According to WWD, the Paris Hilton line of fragrances developed with Parlux has generated around $1,5 billion in sales since 2004.

The new "sensual fruity-floral" is said to be the first in a series of perfume inspired by her own inner self.

"Pink lady apple, sweet and tart, opens this effervescent fragrance, then bright, juicy notes of Maraschino Cherry and Peach Nectar follow, deliciously teasing, toying with the idea of translating the color pink into scent.  Dazzle leads to a luminous heart, glistening with wonderfully bright, vivacious violet petals, shimmering with the hypnotic hidden allure of Pink Calypso Orchid and dizzying with the sunlit shine of orange blossoms. Frothy like the bubbles from pink champagne, whipped vanilla, light as air, surrounds sensuous white patchouli as crystallized musk spins it all together."

Perfumer Frank Voelkl tried to capture the essence of pink in perfume.

The flacon mimicking a pink diamond set in platinum was created by designer Henry de Monclin of HDM Design.

SRP: $59; $45 for 4.2 oz and 1.7 oz Eau de Parfum, from June 2012.

Via press release