Best of 2011 by Accademia del Profumo, The 2012 Edition {Perfume List}
(Looking at the picture above, you get a feeling that the men are wearing heavy burkas next to the women)
This list presents the prize-winning perfumes of 2011-2012 in Italy. It's 2011 looked at with a retrospective, informed look set in 2012. We like the fact that this list is diverse. But Armani Code Sport pour Homme as men's best advertisement? No, way! Unless you want to promote the sleazy, greasy aesthetics of a porn film set which was barely evacuated. On the other hand, there is definitely some cajoling of the gay community going on here. So maybe use the word "efficacious" rather than "best" to describe an advertising campaign that hits the mark? That way, we won't be bothered by artistic qualms.
Consumer Vote (40 000 votes in 350 Italian perfumeries and on Facebook)
Best Women's Fragrance of the Year: Valentina by Valentino
Best Men's Fragrance of the Year: Guilty for Men by Gucci
Technical Jury (academy executives, 3 Italian beauty editors and 3 perfumery representatives)
Olfactive Creation
Best Men's Olfactive Creation: DSquared2 Potion for Man
Best Women's Olfactive Creation: Bottega Veneta...
Made in Italy
Best Women's Fragrance Made in Italy; Versace Yellow Diamond
Best Men's Fragrance Made in Italy: Ferragamo Attimo pour Homme
Niche Perfumes
Best Women's Fragrance: Tom Ford Violet Blonde
Best Men's Fragrance: Il Profumo Santal Rouge
Italian Brands (new prize this year)
Best Women's Fragrance: Bottega Veneta
Best Men's Fragrance: Ferragamo Attimo pour Homme
VIP Jury (showbusiness personalities, athletes, artists)
Best Packaging
Best Women's Packaging: Valentina by Valentino
Best Men's Packaging: Bang Bang by Marc Jacobs
Best Press advertisement
Women's: Prada Candy
Men's: Armani Code Sport pour Homme
Best Commercial
Women's: Prada Candy
Men's: Armani Code Sport pour Homme
Oh Good God - the prada candy ad won best advert??! Who judges this award? That ad was terrible! A tarty looking blonde practically assaulting some hapless young man. It was tasteless and terrible.