Salvador Dali Just Set Up Shop {Scented Paths & Fragrant Addresses}

Salvador Dali Parfums, which are developed by Cofinluxe, have opened a new website for the brand with the tag line: "More visibility, more modernity, more information!" French shoppers can fill their baskets online but international shoppers will have to wait. Meanwhile everybody can read the sections devoted to the history of the brand, current and associated brand events including cutural exhibitions devoted to the master, and the scent profiles of the compositions.

We feel that the website could have been even more Dalinian, crazier. Despite the visual references, the overal tone remains rather low-key and neutrally professional. It must be that gray color.