Lady Gaga Clamps her Claws on Fame (2012) {New Perfume} {Celebrity Fragrance}
Following the story of Lady Gaga's upcoming perfume Fame has turned into a veritable saga on this blog. Here's the latest chapter.
That bottle of perfume looking like a primeval dinosaur's egg lifted out of black, gooey hydrocarbures by an aerial divinity endowed with shiny golden claws - and no, we didn't drink nor smoke anything - is the latest and also debut perfume vision by Stefani Germanotta. She calls it "The Ultimate Masterpiece", but only if you buy it in a 100 ml bottle. This unique mix of creativity and business savvy is probably one of the distinguishing features of this new foray by Coty, Inc into the realm of celebrity juice...
Even Mormoris said so,
"There’s nothing commercial about it except it’s intending to be commercial, which is harder to do — but in the end, the rewards are greater.”
Try to wrap your head around that. The way we understand this is that in the initial stages the perfume is not tractioned by money but creativity. And then in the later stages, you fine-tune the project so that it becomes saleable as best can be. "The ultimate masterpiece" concept, for instance, starting only at 100 ml would reveal this self-aware medley of fragrance marketing and art credentialization.
What else is new?
Fame EDP will also intrigue all sorts of people thanks to a trampoline-like scent structure we are told,
"It’s unique because it’s not pyramidal with a top, middle and bottom note,” Mormoris said. “It has a trampoline structure — notes are rising at different rates that are quite random. Some accords will come out if you rub it, other accords will come out later. It has random propulsion and doesn’t have a classic linear drydown. We call it push-pull, and it will smell different on different people. There is a different volatility for different notes, and they’re of differing strengths. They work together harmoniously, but then they undergo metamorphosis on the skin, so you’re constantly surprised.”
A Fruity-Floral with Belladonna
The composition is presented as a dark, both literally and figuratively speaking, fruity-floral. Here again, we see this sense of compromise between a likeable category, the fruity-floral, and a controversial note, the Belladonna flower reputed for its poisonous qualities.
Now, we will only need to verify whether the clever marketing speak checks out in the end scent-wise.
The perfume was composed by triumvirat of noses Richard Herpin, Honorine Blanc and Nathalie Lorson of Firmenich. There are three accords: dark, sensual and light.
"The dark accord was inspired by belladonna, the deadly plant, and has incense; the sensual accord includes honey, saffron and apricot nectar. The light accord features crushed tiger orchid and jasmine sambac. Together, the notes read as a fruity floral focused around belladonna"
Eaux de parfum in three sizes will be offered. The 100-ml. — which Gaga refers to as the Ultimate Masterpiece (these words are also printed on the bottle) — retails for $79, while the 50-ml. is priced at $55 and the 30-ml. will cost $42. A 10-ml. rollerball version will sell for $19.
Parting Message
There is also a message attached to this eggy bottle and it is this, coming from the lips of Lady Gaga herself: “Fame is an illusion — if you really want it, anyone can have it,”
Via WWD
