Arquiste Boutonnière No. 7 (2012): Men with Gardenias {New Perfume} {Men's Cologne}

 Arquiste will launch their seventh fragrance this fall of 2012, their first stand-alone opus, following on the debut release of a collection of 6 historical perfumes last year. Called Boutonnière No. 7 it is presented as a gardenia perfume for men, or at the very least, inspired by a masculine sartorial moment of grace in May of 1899, at the Foyer of the Opéra-Comique in Paris.

"During the Opera’s intermission, a group of seven young men gather at the Grand Foyer in search of new flirtations. Women of all sorts are lured in by the crisp, green scent of the men’s gardenia boutonnieres, enlivened with the bergamot and lavender colognes they wear. As they draw closer, the “Opera Flower” exudes its elegant masculinity, the last breath of a bloom sacrificed on a black-tie lapel."... 

 

 Floral perfumes for men evoke dandies more than common mores. They are delicately transgressive and potential objects of fascination for women. 

In recent times, Jean Paul Gaultier in mainstream perfumery offered Fleur du Mâle, while Serge Lutens sought inspiration in men's lapels too with Vitriol d'Oeillet. 

A man's floral can be universally interesting for its robustness and punch as in the rose perfume for men, Penhaligon's Hammam Bouquet, a survivor from an era when masculine florals would not have made raise any masculine eyebrow. 

Perfumer Rodrigo Flores-Roux developed the perfume together with brand founder architect Carlos Huber. 

Notes include: Lavender, Bergamot, Italian Mandarin, Gardenia jasminoides/Gardenia citriodora duo, Genet absolute, Vetivert, Oak Moss.

A limited-edition set created by men's jeweler M. de Phocas includes a gardenia stick-pin boutonnière and a pair of silk-knot cuff-links (pictured above). 

Prices: $175 for 55 ml of Eau de Parfum and $195 for the Deluxe Limited Edition with boutonnière M. de Phocas. 

Via press release