Guess Girl by Guess (2013): For Girls, not for Women {New Perfume}

Guess have announced that their next major launch is a perfume for women called Guess Girl to be released in February of 2013. It follows up on the Seductive franchise {See also Seductive I'm Yours & Seductive Sunkissed}, but while the previous efforts aimed women in their late 20s, the new venture is targeting women in their early 20s. This is called precision demographic targeting....

Consequently and unsurprisingly, Guess Girl is a fruity-floral composed by perfumer Laurent Le Guernec of IFF. 

The eau de toilette opens on top notes of raspberry nectar, melon and bergamot mist followed by a heart of Brazilian Paradise orchid, Provence acacia flower and lily and finds resolution with a drydown of Australian sandalwood and Madagascar vanilla.

Frank Rescigna, president of licensing worldwide for Guess Inc. said,

“Sight and smell are the two most powerful senses, and Guess has tapped into both. Visually, Paul Marciano’s campaign imagery has made the Guess Girl instantly recognizable. Now, through a great partnership, Coty will provide that same recognition with the Guess Girl scent.”

 Actress Amber Heard was reportedly chosen for her capacity to embody old-school Hollywood glamor, a trait which is not so striking at first glance, but apparently must be there because her once maybe-beau Johnny Depp said he had been attracted to that quality in her, so it must be true. Some reputations have a knack for snowballing past unsuspecting observers and before you know it, everyone thinks the same.

Eaux de toilette will be offered in three sizes — 1 oz. for $40, 1.7 oz. for $52 and 3.4 oz. for $62. A 6.7-oz. body cream, $28, will also be sold. 

Via WWD