Prada go the Whole Nine Yards with Perfume Book for New Candy l'Eau {Perfume Images & Ads}

Prada this time did not ease up on press materials for the new Candy L'Eau, the latest version of Candy. They've published a real book in thick, heavy, frayed paper - as if it had been opened with a knife as in the old days - with a hardcover, dust jacket, original illustrations, photos, and page marker in black gros grain ribbon, the whole nine yeards of publishing for just one darling new little perfume! The lovely tome narrates the adventures of Candy in Left Bank Paris...

Apparently, it's a Jules and Jim situation where she has to choose between Julius and Gene! So hard! So fun!

I haven't read the book yet, just leafed throught it -- just wanted to share my Wow! (and my numerous exclamation points) upon seeing the effort!

Here are more pictures, which also let you see a picture from the perfume short movie shot by Roman Coppola and Wes Anderson!!! We die! By the way, if you haven't seen Moonrise Kingdom yet, you must!!!

The book follows the alphabet and develops a theme for each letter, here it's K for Karaoke. A list of songs crooning to the word "candy"

That blue stain in the picture is totally willed. The filmic aesthetic reference is the Nouvelle Vague, of course. It's very trendy.