Tocca Liliana (2013): New Muguet in Town {New Fragrance}

Lily-of-the-Valley perfumes are somewhat special in the tradition of perfumery, the French one especially, as their scents are linked to a spring ritual of gift-giving of sprigs of muguet on the 1st of May. It's a flower which despite its unassuming charm is in principle taken seriously by the profession and connoisseurs alike. So when a new muguet perfume comes out, you're supposed to pay attention to it...

And also there are not that many lily of the valley soliflores around. 

Liliana is the latest fragrance to join the "girls" at Tocca where they like to name their perfumes after a feminine character imagined or historic. 

"No flower conjures up a feeling of love, sincerity and appreciation in France quite like Muguet (also known as Lily of the Valley).  This fragrant Spring flower is ceremoniously hung on brides’ doors the night before her wedding, given as a token of appreciation between friends and handed out on every street corner in France on May Day."

The Eau de Parfum opens on top notes of Italian Bergamot, Neroli, Watery Peach followed by heart notes of Muguet, Gardenia, White Peony and base notes of Sandalwood, Musk, Benzoin, Patchouli.

It looks like the brand went for a Fitzgeraldian atmosphere à la Great Gatsby. 

"A lush, green, rolling lawn is the setting for a roaring 20s party in full swing.  Liliana conjures a reveler in the bloom of youth dancing the Charleston amidst flowing bottles of champagne and a spirited jazz band. The lowering sun casts a golden sparkle as an intoxicating bouquet of muguet, gardenia and peony wafts from the gardens, filling the night with joie de vivre."

Price: $68 for 50 ml.

Via Press release