Brazil Confirmed to be Largest Fragrance Market in the World {Fragrance News}
"22nd edition of Casa Cor Rio, a program in which Brazilian architects, contractors, interior designers and landscapers work together to renovate dilapidated mansions and government buildings." Scenting the rooms was part of the project.
ABIHPEC (Associação Brasileira da Indústria de Higiene Pessoal, Perfumaria e Cosméticos) the Brazilian Association of Personal Hygiene, Perfumery and Cosmetics, have confirmed that in 2012, Brazil was the world's leading market for perfumery and deodorants, a fact which had already been stressed in 2010...
The fragrance sector earned $ 5.4 billion (15.9% of total) and deodorants, U.S. $ 3.3 billion (9.7% of total). The average rate of growth for fragrances in the last five years was 14.2% and deodorants, 15.3%.
Observers have noted that while Brazilians love perfume, currently it is the mass-market segment of the market which predominates. For Avon, it is their most important market amounting to about 25% of their business as direct sales are ingrained in consumers' habits.
Recently LVMH-owned Sephora opened their first store in April 2013 in Sao Paulo and L'Artisan Parfumeur, a niche label, did the same. The latter also created a Brazilian perfume back in 2011 called Batucada.
ABIHPEC stress that in other market categories, Brazil comes only second to a leader market for the categories of Bath (U.S. $ 3.4 billion, with an average growth of 15.7% over the past five years), Hair (the largest in the domestic market, with sales of $ 7.7 billion and growth of 7.7% ); Kids (U.S. $ 1.3 billion, up 17.9%); Men (U.S. $ 4.1 billion and up 16.2%), and Sun Protection (U.S. $ 1.1 billion and growing 11 , 2%).
You can read more in Brasil: líder em perfume e desodorante; Picture via Air Sense News; For Brazil, Beauty is Serious Business
