Hip Notes Honey (2013) {New Fragrance}

For fall 2013, Hip Notes by Tru Fragrances have released what they think is the note du jour, i.e., Honey. Their initiative is about identifying olfactory trends and issuing a seasonal note each new quarter...

To support their view, check out Marc Jacobs introduced Honey, Kim Kardashian, Pure Honey and The Body Shop Honeymania. 

The limited-time composition is signed by perfumer Pierre Negrin of Firmenich who set his mind on his memories of Provençal honey from his childhood in the South of France. Notes include: Honey, Freesia, Hedione, Muguet, and Musk. 

"HipNote Honey opens with delicate, dewy notes of freesia, hedione and muguet evoking the feeling of a fresh fall breeze, flowing through a field of blooming flowers. These notes entwine in a honey accord developed through Smell the Taste(™) technology, wrapping the heart in a pure, luscious, glow. The lasting impression pairs musk with absolute Honey from Provence to complete the sensual tranquility of sheer sweet honey." 

Price: $25 for 0.5 fl oz.