L'Oréal to Shut Down Direct Selling Business Le Club des Créateurs de Beauté {Fragrance News}
Giant cosmetics company L'Oréal have announced that they will suppress Le Club des Créateurs de Beauté est. 1987, citing structural issue within the worldwide direct-selling business.The France-Germany-Japan based brand was operating with a much more limited catalogue than is usual to see with this type of operations...
They carry very few niche-interest fragrances like Fifi Chachnil or more recently, Explosion Gourmande, a scent co-created with pâtisserie chef Christophe Felder. Agnès B., which is now distributed much more largely through drugstore chain Monoprix, is one of their main beauty offerings.
In some ways, it is an atypical business model for direct selling if you're used to thinking of references like Avon or Yves Rocher. They curate just a few labels, which could change over time. Thierry Mugler once used to be sold through this channel partnering with them for Innocent Rock.
L'Oréal would not say how much money they lost saying that CCB earned 87 million Euros in the last 12 months and that they had experienced problems for a few years now. All 99 employees will be redeployed within L'Oréal. The brands under licence will be discontinued.
