Yardley April Violets is Back (1913/2014) {Fragrance News} {New Perfume} {Violet Notebook}

 

Parma Violets were all the Rage in the 19th Century

 

Yardley have relaunched their Edwardian-era composition called April Violets this spring of 2014. It is back by popular demand after having been discontinued...

A 1963 advert says "If she's wild about flowers". Yardley proposes Lavender, April Violets and Red Roses

 

The brand mentions how a fragrance bottle could recently fetch up to £100 on auction sites. 

"Violet, a spring flower, has been known for centuries and is commonly found in the wild woodland and comprises 400-500 species. Parma violet, at the very heart of Yardley London’s April Violet fragrance collection, has a sweet, delicate smell which is often described as ‘flirty’ because the fragrance seems to come and go."

The perfume features the romantic scent of Parma violets. It opens on top notes of green violets leaves, citrus and geranium. The heart showcases Parma violets, iris, jasmine, ylang and tuberose. The base is a warm vanilla mingling with sweet, powdery accords. 

A challenge for composing violet perfumes is to capture the evanescent scent of the flower and reconstitute it as stable. Another challenge is to make the perfume really smell like violet rather than iris as the two smells are cousins. After that, to be called a perfume really, it needs to have a signature, a personality. 

125 ml of eau de toilette is priced at £14.49