Olivier Giroud for Boss Bottled {Perfume Images & Advertising}

Hugo Boss has selected soccer star Olivier Giroud to be the face of their new advertising campaign for Boss Bottled. After the stirring match France-Switzerland match yesterday at World Cup 2014, see the stylish side of the footballer who says that he pays attention to his appearance off-field...

He describes his grooming kit essentials as being "deodorant, skin care lotion, a tooth brush, hair gel/wax, fragrance, and a hair dryer,"

His three main wellness tips are "sleep, diet and an open mind," insisting that "sleep is critical for focus, and this is something you learn from the very beginning,"

In the video below, Giroud was challenged by Boss Parfums to tie a tie as fast as he could,

Via press release