Car Maker Lincoln Tackle Senior Citizens' Scent Issue {The 5th Sense in the News}
According to World Car Fans, American car maker Lincoln have created a showroom scent called The Essence of Lincoln which is meant to enhance emotional connection to the brand, but also - and this is to be further verified - to mask senior citizens' smell...
Lincoln Essence has notes of green tea, jasmine and tonka.
The fragrance was devised to create an enveloping sense of warmth and luxury. As the brand has the "highest average owner ages in the industry," the perfume has reportedly been created to overcome the issue of old people smell.
It's not clear whether this aspect is officially part of their marketing communication or if it's a commentary added by the writer for the trade source.
