Mäurer & Wirtz Tabac Original Gets a Facelift for 55th Anniversary {Fragrance News}
German fragrance company Mäurer & Wirtz have announced that the classic men's fragrance Tabac Original (1959) remains unchanged yet offers a new look for its 55th birthday...
The house have reviewed the typeface, colors and straigtened up the slanted name originally as can be seen for instance in the 2007 advert above.
The changes are discreet yet noticeable.
"Tabac Original is a milestone in the history of German men's fragrances and has been one of the most successful men's scents since it first launched in 1959. The 55th anniversary of the Tabac Original fragrance range was the perfect opportunity to treat the brand to an updated look. The traditional design has been revised and straightened out - literally."
The new design is explained in the brand own words with loving precision,
"There is no future without a heritage. In keeping with this philosophy, the heritage of Tabac Original is referenced in the claim "Since 1959", which has been added to the bottle and box. A round, deeply embossed watermark on the top of the box and a new logo featuring the iconic amphora shape round off the new, facelifted design, paying tribute to the tradition and history of Tabac Original and underscoring the brand's quality pledge. The new visuals are modern, rejuvenated and, at the same time, deeply familiar. The glossy copper-brown tone formerly used for the cap and logo has been replaced with a rich, masculine brown beautifully finished with an elegant matt effect. The legendary amphora shape of Tabac Original remains very much in the foreground. The "Tabac Original" logo has been straightened, and now looks crisper, clearer and more modern. The box also features more white which communicates a cosmetic look-and-feel. The new version will successively replace the existing design in stores as from July [2014]."
The scent of the original remains unchanged.
"The successful fragrance has, of course, remained unchanged. Tabac Original is a sophisticated composition fragranced with peppery-spicy notes and elegantly rounded off by exotic woods, musk, ambergris and a floral complex. An unmistakable fragrance with a discreet presence."
The head note:
Pepper, petit grain, lemon, bergamot and neroli
The heart note:
Lavender, chamomile, geranium and oakwood absolu
The base note:
Clove, sandalwood, vetiver, musk and ambergris
Happy Birthday Tabac Original! Many more returns, you can hope!
Note: we're reproducing the Mäurer & Wirtz terminology which uses "facelift". This does not mean that we endorse the idea of offering facelifts to people at any age for their birthdays. We want to underline this point as MimiFroufrou.com is also a beauty blog. Many thanks for your attention.
