Koto Parfums Hello Kitty Call Me Princess (2014) {New Perfume} {Kids' Fragrances}

Hello Kitty parfums have released a new fragrance baptized Call Me Princess whose bottle looks like the training-wheels version of a Vera Wang princess scent...

The fruity-floral is said to be destined to pint-sized fashion addicts - note the radiant orchid Pantone color of the year shade - with aspirations to live the life of a princess not in ancient times and lore but in today's world.

The Eau de Toilette fuses rosewater and magnolia with red berry fruits while the softness and delicacy of musks reinforce the princess with the pea legendary aura, she whose skin was so sensitive she could be disturbed by a pea lying under a mountain of mattresses.

Other notes include lychee, rose, peony and raspberry.

The white crown is detachable.

Price: 28,90€ for 50 ml.

While the marketing targets children, it's worthwhile to point out that Koto Parfums put out perfumes in the Hello Kitty franchise which are sophisticated enough to be used by adults who like gentle, low-key scents. See for instance this review of Hello Kitty.