Issey Miyake L'Eau d'Issey Pure (2016) ≈ Water is In Anew {New Perfume}

L'Eau d'Issey Pure Eau de Parfum by Issey Miyake

Japanese fashion house Issey Miyake are releasing a new version of L'Eau d'Issey (1992) by amplifying a key aspect of the sensation it promoted in the 1990s, purity. L'Eau d'Issey Pure EDP is not just about freshness, wateriness or transparency, it affirms a spiritual dimension as sustained by a note of water - but also a preoccupation with clean water, clean air and a clean eco-environment in general...

The brief was about combining the purity of an ideal water with the warmth and sensuality of a woman's skin. It had to suggest « The purity of a drop of water on a woman's skin. »

Paradoxically, this purity is conveyed by a fairly high concentration in eau de parfum form rather than as an eau fraîche or an eau de cologne.

The edp opens on top notes of ambergris and Maritima - an IFF synthetic fragrance molecule evocative for the nose of ocean breezes and sun-warmed seaweed. The heart features Lily of the Valley, orange blossom, jasmine, Damask Rose while the base anchors thanks to Cashmeran.

The new scent is available in 50 ml and 90 ml flacons, whose design suggest an elongated, abstract drop of water.