My Burberry Black (2016) {New Fragrance}

My Burberry Black Eau de Parfum

Burberry have added a new flanker to My Burberry (2014) called My Burberry Black, a floriental meant to capture the contrasted scents of the rain and warm florals while adding a gourmand twist...

Perfumer Francis Kurkdjian signs the new iteration like he did for the entire collection, which is also art-directed by Christopher Bailey.

Now the sunny jasmine, peach nectar and rose have to be imagined as a gathering storm approaches then heavy rain falls. The rose now offers a candied accent. The base essentially features patchouli.

A British fashion brand whose iconic product is the trench coat could not but think about how to bottle both rain and garden flowers. They also think that actress Lily Allen of Downton Abbey fame will be the perfect spokesperson for them.