Elizabeth Arden Always Red Femme (2016) {New Fragrance} {Perfume Images & Ads}

Always Red Femme Eau de Toilette

Elizabeth Arden introduced a new flanker to Always Red (2015) called Always Red Femme, an olfactory portrait of an energetic New Yorker who "own[s] the town"...

The brand says,

"This intriguing, feminine and dynamic interpretation of ALWAYS RED is a spirited and sensual floral expression of the woman who sets the New York City pace."

The eau de toilette opens on top notes of blackcurrant bud, pear, and lemon with a heart of peach blossom, Davana LMR, muguet and jasmine while the base features vanilla, moss, cedarwood and patchouli.

Originally, the fragrance composition is meant to capture the importance of the color red in the look and aura of a confidant woman. Judging from the advert where a soft pink lipstick replaces the fire-engine red one of last year's ad, the tone is more subdued

Prices are $50 and $69 for 1.7 fl oz and 3.3 fl oz respectively.