Eau d'Italie Rosa Greta, a Biofrag about Greta Garbo (2017) {New Perfume} {Celebrity Fragrance}

Italian niche house Eau d'Italie has released a new unisex fragrance named Rosa Greta, which takes inspiration from both a mysterious and sensational episode in actress Greta Garbo's life...

In the spring of 1938, while she was at the height of her fame, she suddenly disappeared from the public eye to be found only a few weeks later by paparazzi who spotted her on the Amalfi Coast, secluded in the Villa Cimbrone with music conductor Leopold Stokowski (watch the 1938 news reel below).

The brand looked at the fragrance composition as one symbolizing freedom - and perhaps also lightness of being, judging from the notes. It's also an approach that makes you think of biopics focusing on a seminal experience of a famous personality, hence our coining the convenient term "biofrag" to reflect this style of perfume story-telling.

There are top notes of lychee and white tea with heart notes of rose bud and Damascena Rose and base notes of cedarwood and Ambrox.