Founded in 1730 during the Georgian period, London-based perfume house Floris, the second oldest perfumery in the world after Santa Maria Novella est. 1612, is celebrating its 280th anniversary with a new Eau de Parfum simply called 280. To reinforce...
Index of New Perfumes 2010 in Alphabetical Order
4711 Acqua Colonia Blood Orange & Basile, Rhubarb & Clary Sage (2010) {New Perfumes}
After introducing in 2009 a collection of 5 nature-inspired twists destined in part to revitalize the 4711 Eau de Cologne classic and called Lemon & Ginger, Lavender & Thyme, Royal Riesling, Vetyver & Bergamot, Melissa & Verbena, the brand owned...
A Scent by Issey Miyake Eau de Parfum Florale (2010): Lipstick Jasmine {Perfume Review}
The new flanker to A Scent by Issey Miyake (2009) comes with a little bit of a surprise factor attached to it because - if you care to remember - the original fragrance was inspired by green smells and wide-open...
Acqua di Parma Blu Mediterraneo Bergamotto di Calabria (2010) {New Perfume} + Note on Bergaptene
If you are starting to looking forward to wearing lemon-y scents, there is a new fragrance in the family. Acqua di Parma, the brand deservedly famous for its Colonia, released a new perfume in their Blu Mediterraneo line called Bergamotto...
Afghanistan Orange Blossom by 7 Virtues: Created to Empower Women (2010) {New Perfume}
©Glenn BrownCanadian entrepreneur and author Barb Stegemann has decided to empower Afghanistan women by encouraging the cultivation of floral crops to replace the poppy crops destined to the opium drug trade. It's not always easy as past experiences show. Her...
Aftelier Perfumes Candide (2010): Optimism & Jasmine {New Fragrance}
Natural perfumier Aftelier Perfumes are inspired by the beneficial properties of jasmine and the lesson in optimism offered by the classic by Voltaire to create a fragrance called Candide. Quoting research from the Journal of Biological Chemistry which has found...
American Beauty Beloved Purple Blossom (2010) {New Perfume}
Attention lilac lovers, there is a new lilac perfume in town and it's called Beloved Purple Blossom by American Beauty. This is the latest addition to the collection of clean, sweet-faced florals - at least on the face of it...
Amouage Memoir Man & Woman (2010): The Black Swan {New Fragrances}
Amouage will launch a new duo of fragrances on September 22, 2010 called Memoir Man and Memoir Woman. Both perfumes are compositions centering on the absinthe note and evoke a set of complex, dark symbolic references. The inspiration is, "...the...
Amouage Opus IV to Benefit Aids Research (2010) {New Fragrance}
The Omani house of Amouage will release a new fragrance from December 1, 2010 in their Library Collection called Opus IV. The jus, concocted by perfumer Jacques Flori and artistic director Christopher Chong, aims to raise awareness about the ongoing...
Amouage The Library Collection Opus I,II, III (2010): About Art, Not Fashion {New Fragrances}
Omani perfume house Amouage will introduce a new collection of fragrances on July 31st, 2010 called The Library Collection, which includes three perfumes: Opus I, Opus II and Opus III. The nature of the collection is described as being inspired...
An US Version of Jacques Fath Iris Gris by Legendary Fragrances to Launch this Spring (2010) {New Perfume}
Ana Rosa Estilo (2009) {New Perfume} {Celebrity Fragrance}
Last fall 2009, a Spanish celebrity fragrance was launched in a category doubly less trodden: the celeb journalist perfume to support a humanitarian cause. Ana Rosa Quintana is a famous television anchor in Spain involved in several projects revolving around...
Anna Dello Russo The Scent (2010) {New Fragrance} {Celebrity Perfume}
Japanese Vogue editor-at-large Anna Dello Russo is getting ready to launch her debut fragrance called Anna Dello Russo. She already released the commercial for it on where else but You Tube. Bottled in a golden slipper reminiscent of the myth...
Annick Goutal Ninfeo Mio (2010) {New Perfume}
Following Un Matin d'Orage, Annick Goutal will launch a new perfume in their garden series from February 2010 called Ninfeo Mio. Originally derived from the idea of giving olfactory form to the myth of the Garden of the Hesperides the...
Annick Goutal Rose So Chic! Collection: New Rose Splendide, Lighter Rose Absolue & Quel Amour! (2010) {New Fragrances}
Following up on a previous post about an upcoming new Annick Goutal perfume, Rose Splendide, we received further information and realized there are in fact three news-items about roses by Goutal. Rose Splendide is indeed a new composition while Quel...
Annick Goutal Rose Splendide Pays Homage to Perfume House Founder (2010) {New Fragrance}
Annick Goutal will launch a new perfume this fall from September 2010 in homage to the memory of founder Annick Goutal's love for roses. It is called Rose Splendide. Previously, Muguet had also been created in reference to Annick Goutal's...
Anthropologie A Rather Novel Collection (2010): Six Historical Tea Travelogues {New Fragrances}
Anthropologie have issued a debut collection of 6 fragrances called A Rather Novel Collection which is the Volume 1 in an ongoing series. Volume 1 is dedicated to teas from 6 different locations around the world while each perfume is...
Antonio Banderas The Secret (2010): Look through the Keyhole {New Perfume} {Celebrity Fragrance}
Actor Antonio Banderas has visibly decided to class up and sex up the Banderas portfolio for the launch of his 7th fragrance called The Secret. At the launch party which took place at Instituto Cervantes in New York City on...
Armani Acqua di Gioia (2010) - Jukebox-Fragrance {Perfume Review & Musings} {New Fragrance}
Acqua di Gioia by Armani - Perfume Review & Musings Armani's latest launch is Acqua di Gioia, the soul sister to Acqua di Gio a perennial masculine bestseller. Offering a less neutral image, it may come across as a...
Armani Acqua di Gioia (2010) Take 2: The Lifestyle Fragrance Review {Perfume Short}
After a short interruption of our program, here is Take 2: The Lifestyle Fragrance Review for the new Acqua di Gioia, the practical-minded sister to the Long Review.In this section, we answer questions the fragrance raises about wearability, taste, appropriateness...
Armani Acqua di Gioia (2010): Primeval Woman {New Perfume}
Giorgio Armani is preparing to introduce a new perfume for women called Acqua di Gioia in June 2010 which is said to represent "...the new Eve of Armani seduction." Armani was inspired by water, the feminine form, the sea, nature...
Astier de Villatte Introduces New Haute Scents in Dishwashing Liquids (2010) {New Fragrances}
French home-decor designer Astier de Villate introduced a new line of three luxury dishwashing liquids with unconventional fragrances. If Cyprès (Cypress) and Sauge (Sage) might still be felt to have competition in the supermarket aisles in France where dishwashing detergents...
Avon Diamond (2010): Fronted by Salma Hayek {New Fragrance} {Celebrity Perfume}
French Avon have released a new fragrance called Diamond, not to be confused with Rare Diamonds also new this year in the American market. While the latter is billed as a floral-oriental scent, the first one is presented as a...
Avon Eternal Magic (2010): Fronted by Zoe Saldana {New Perfume} {Celebrity Fragrance}
Avon announced yesterday the upcoming launch of a new women's perfume fronted by actress Zoë Saldana who is currently appearing on silver screens in the role of Neytiri in James Cameron's blockbuster Avatar. The fragrance to be introduced in April...
Avon Ice Sheers Luscious, Refreshing, Delicious (2010) {New Fragrances}
Avon have just launched a trio of fragrances which are meant to help cool you down this summer. "Introducing Ice Sheers fresh fragrance collection! Treat yourself to a burst of freshness!" The trio comprises Ice Sheers Luscious, Refreshing and Delicious......
Avon Rare Diamonds (2010) {New Fragrance}
Avon have launched a new fragrance called Rare Diamonds which features a diamond-orchid note in its heart. The tag line is "Capture the Brilliance.""Rich, romantic and positively brilliant. A brilliant jewel faceted with sparkling plum blossom, diamond orchid and the...
Avon Slip Into (2011): The Transformative Power of High Heels: Fronted by Christy Turlington {New Fragrance} {Celebrity Perfume}
Avon will launch a new women's fragrance from January 2011 called Slip Into.When I first read the name of the new perfume I thought about lingerie. But no, it turns out to be about shoes... and empowerment, a very feminine...
Avril Lavigne Forbidden Rose (2010) {New Perfume} {Celebrity Fragrance}
Avril Lavigne will roll out a new fragrance called Forbidden Rose in July and at the beginning of August 2010 following her debut scent Black Star. The tag line is "Dare to Discover" which is said to be a message...
Balmain Carbone (2010) {New Fragrance} {Men's Cologne}
Following up on their feminine launch of 2008, Ambre Gris, Balmain just introduced a new men's fragrance called Carbone. Its name is a reference to the masculine universe of an aesthet who lives both for high art and high technology...
Balmain will Reintroduce Ebène (2010) {New Perfume} {Men's Cologne}
Balmain Parfums will reintroduce their classic men's cologne Ebène (Ebony) originally launched in 1983 this summer. The aromatic leather fougère in the style of the 70s-80s had been discontinued while being still visibly on demand. Repeated "out of stock" mentions...
Bath & Body Works Dark Kiss (2010): BBW Smolder {New Fragrance}
Bath and Body Works' latest fragrance is called Dark Kiss and is launching with more fanfare than is usual coming from the rather low-key unselfconscious brand. Visibly, the advertisers got inspired by the idea of a torrid kiss and thought...
Bath & Body Works Forever Sunshine (2010) {New Fragrance}
Good quality cheap thrills are aplenty at Bath and Body Works. Here is their latest perfume in the redesigned Signature Collection bottles which aim to captivate visually just as much as olfactorily. It seems to work as customers declare themselves...
Bath & Body Works Secret Wonderland (2010) {New Fragrance}
Bath and Body Works have launched a new fragrance in the Signature Collection called Secret Wonderland. It is a fantasy perfume resting on an accord of strawberries and snow-covered jasmine,"Master perfumers have blended luscious strawberry and frosted jasmine petals with...
Beckham Intimately Yours (2010) {New Fragrances} {Celebrity Perfumes} {Perfume Images & Ads}
The Beckhams have expanded their franchise of scents with a new duo called Intimately Yours Women & Men. In keeping with the original inspiration of their fragrance venture, which is to pretend to allow the media to open a special...
Benefit Crescent Row Lookin' to Rock Rita, So Hooked on Carmella, Garden of Good & Eva (2010) {New Fragrances}
Benefit Cosmetics have launched a new trio of fragrances inspired by the Crescent Row story which they started telling last year where three girls are living next door to each other while living in the skins of very contrasted personalities....
Berdoues Les Contes Bucoliques Clair de Rose, Brume de Jasmin, Bal des Clochettes (2010) {New Fragrances}
Toulouse-based perfume house Berdoues best known for their violet fragrance (also here) have launched a new collection of fragrances titled Les Contes Bucoliques (Bucolic Tales.) The range comprises Rose, Jasmin and muguet perfumes called Clair de Rose (Roselight), Brume de...
Betty Barclay Pure Style (2010) {New Perfume}
Fashion and lifestyle brand Betty Barclay will launch a new women's perfume from April 2010 called Pure Style. It is meant to call attention to the lifestyle segment of the company by stressing the age-old distinction between fashion and style:...
Beyoncé Heat Ultimate Elixir (2010) {New Perfume} {Celebrity Fragrance}
Singer Beyoncé Knowles will follow up on the success of her debut fragrance launch Heat (review here) with a new limited-edition flanker to be introduced in September 2010 called Heat Ultimate Elixir by Beyoncé. The concentration is dubbed a "parfum"...
Bijan B Exquisite for Women & Men (2009) {New Perfumes}
Last year in 2009 designer label Bijan added two more fragrances to their already prolific portfolio of perfumes. They are called B Exquisite for Women and B Exquisite for Men. The perfumes present themselves as more upscale offerings than what...
Biotherm Eau de Paradis (2010) {New Fragrance} + Q & A with Perfumer Bernard Ellena
Biotherm have launched a new perfume in their range of fragrances meant to promote both psychological and physical well-being called Eau de Paradis (Paradise Water).The fragrance was composed by perfumer Bernard Ellena who answers a Q & A by the...
Bleu de Chanel (2010): First Look + Notes {New Perfume} {Men's Cologne}
Chanel have further unveiled their upcoming masculine fragrance Bleu de Chanel. The strip tease ends on August 19th, 2010.The jus is housed in a squarish glass bottle tinted in an elegant blue with a good dose of black in it... ...
Bliss Eau de Toilette (2010): Atmospheric Scent {New Fragrance}
Spa and beauty brand Bliss is launching their first fine fragrance just called Bliss Eau de Toilette. If they went to knock on the door of the same perfumer who did their Lemon + Sage scent incorporated into their body...
Blugirl Jus No.1 (2010) {New Perfume}
The Blumarine-family label Blugirl will launch its debut perfume called Jus No.1 following up on the release of Blumarine Bellissima in the fall of 2009. The word "jus" is sometimes disliked by perfumers who think it is not noble enough...
Body Fantasies Vampire (2010): "I've had the scent of you in my head all day" {New Fragrance}
With the phenomenal success of the Twilight saga by Stephenie Meyer, vampires who had never really left our imaginations via books, films and TV-shows, have made a comeback en force. A Twilight Beauty brand was created to reflect this interest....
Bond No.9 Saks Fifth Avenue Texas (2010) {New Fragrance}
Department store Saks Fifth Avenue have once more partnered with Bond No. 9 of New York City to release an exclusive limited-edition fragrance dedicated to the state of Texas this time called Bond. No. 9 Saks Fifth Avenue Texas. It...
Bond No.9 Saks-en-Rose (2010): a "Modern Petal-Pink Rose" {New Fragrance} {Rose Notebook}
Bond No9 have once again partnered with New York city department store Saks Fifth Avenue to offer this time a homage to the classic of classics among flowers, the Rose. The new scent is called Saks-en-Rose (lit. "Saks in Pink"...
Bond No.9 Saks-en-Rose (2010): A Rose by Name, Sweet-Smelling but None (almost) of Rose: A Molecular Gourmand? {Perfume Review & Musings} + Samples Drawing
In 2007, Saks Fifth Avenue and Bond No.9 collaborated for the first time to produce a duo of fragrances for her and him. While the men's version was business-like, classic and clubby, the women's version dared to be more eccentric,...
Bond no.9 Washington Square, Cooper Square (2010) {New Fragrances}
New-York-City based Bond No.9 is preparing to launch two new scents this coming fall. Washington Square is a feminine perfume and Cooper Square is an "unisex [scent] with masculine tendencies." Both were composed by perfumer Laurent Le Guernec who has...
Brecourt, A New French Perfume House (2010) {Fragrance News} {New Perfumes}
Don't you love discovering a new niche perfume house which is truly flying under the radar (I have a second one coming up and maybe a third and a fourth)? I just happened on the site of a new fragrance...
Britney Spears Unveils Teaser for Radiance (2010) {New Fragrance} {Celebrity Perfume}
Singer Britney Spears will release a new fragrance from September 2010 called Radiance following up on last year's Circus Fantasy. It will be her ninth perfume.The look of the packaging is novel; there's been an effort to think outside of...
Bulgari Blv Eau d'Eté (2010): Violet-Mint in the Summer {New Perfume}
They had me at "violet-mint"; so refreshing! It also makes me curious, reminding me of the violet-mint accord in Jean-Charles Brosseau Fleurs d'Ombre Violette-Menthe (powdery) - and how could I forget? - the original and unique Caron Aimez-Moi which mixes...
Bulgari Man (2010): A Bud for Him, a Floral for Her {Fragrance Review} {New Perfume} {Men's Cologne}
The latest Man by Bulgari might potentially suffer from a rather non-descript appellation - fortunately for perfumistos compensated by the appearance of actor Clive Owen on the advert - as the name alas echoes too many "Man" namesake clones, but...
Bulgari Man's Face is Clive Owen (2010) {New Fragrance} {Celebrity Perfume}
Bulgari Man officially launched in Milan yesterday with actor Clive Owen in attendance. The scent will debut in September 2010. Owen is the face of the fragrance after having been hired for the same role previously for Lancôme Hypnôse for...
Burberry Sport Ice for Women & Men (2011) {New Fragrances}
From Feburary 2011, Burberry will release a new duo of limited-edition fragrances to celebrate the 1st anniversary of the launch of Burberry Sport (more details here.) You can read a review. Burberry Sport Ice for Women and Men look...
Burberry Sport pour Femme and pour Homme (2010): More News {New Perfumes}
I previously reported about the new Burberry Sport duo. We got further details about the thinking process which took place behind the concepts for these two fragrances as well as received new images from the advertising campaign. This spring 2010,...
By Dannii and Tabitha, Project D (2010): A Perfume You Literally Can Love to Pieces {New Fragrance} {Celebrity Perfume}
Dannii Minogue, the sister of Kylie Minogue, together with her best friend fashion designer Tabitha Somerset Webb have launched a perfume called Project D which is named after their own fashion clothing line. You can read about how they met...
By Kilian Love & Tears, Surrender (2010): A Love Story Told Absolutely with Jasmine {New Fragrance}
From September 2010 By Kilian will release a new unisex jasmine composition called Love and Tears, Surrender about which founder Kilian Hennessy said "Love and Tears, Surrender is the last chapter of my "Love" theme and my most personal scent."...
Calvin Klein Beauty (2010): "Neo-Lily" Fronted by Diane Kruger {New Fragrance} {Celebrity Perfume}
More information is now available about the upcoming Beauty by Calvin Klein which we learned the other day is fronted by actress Diane Kruger. The concept of the fragrance is to suggest the idea of a woman who is beautiful...
Calvin Klein to Launch New Women's Perfume with Diane Kruger {New Perfume} {Celebrity Fragrance}
Calvin Klein is turning once more to the charisma of beautiful celebrities after Kate Moss (Obsession), Scarlet Johansson (Eternity Moment) and Eva Mendes (Secret Obsession) to help them launch their next perfume to debut in the fall of 2010... Diane...
Carol's Daughter Sugar-Dipped Vanilla (2010) {New Fragrance}
Carol's Daughter have a new little rollerball pen in town containing a new scent called Sugar-Dipped Vanilla, for gourmand lovers."This sweetly scintillating eau de toilette is deliciously reminiscent of home-spun vanilla blended with sugar."A 0.33 fl oz is priced at...
Caron Parfum Sacré Intense & Brume Sacrée Hair Mist (2010) {New Fragrance} {Beauty Notes}
The perfume house of Caron have launched a new, deeper version of their fragrance Parfum Sacré (1990) called Parfum Sacré Intense. It comes now bottled in a rich purple 30 ml flacon fit for a bishop decorated with charms. A...
Caswell-Massey Casma (1922 / 2010): Back by Popular Demand {New Perfume}
An old favorite and best-seller is back, for the second time in recent times, Casma. It had been reintroduced in 2001 and discontinued again. It was initially issued during the Roaring Twenties in 1922 by the very historic American perfume...
Celine Dion Launches New Fragrance Pure Brilliance (2010) {New Perfume}
Singer Celine Dion is adding yet another perfume to her portfolio of scent offerings with Pure Brilliance which will be introduced in September 2010. The name is meant to refer to a concept of inner and outer beauty. "Pure Brilliance...
Celine Dion Simply Chic (2010) {New Perfume} {Celebrity Fragrances}
Celine Dion, who strikes you as someone who could appeal to very different constituencies for different reasons - there is a counter-cultural streak in her despite her classic voice-based diva popularity (unconventional beauty, much older husband-mentor, unusual stage-kid past...) -...
Chanel Bleu de Chanel (2010): As Free as the Deep Blue Sea {New Fragrance} {Men's Cologne}
The next big fragrance launch by Chanel this fall 2010 is that of masculine scent, Bleu de Chanel, which came early on to the attention of the internet with the fortuitous and up-to-the-minute revelation that director Martin Scorsese would direct...
Chanel Bleu de Chanel (2010): L'Heure Bleue by Chanel {Fragrance Review}
The dark blue color of the sky above Deauville at dusk © The Scented Salamander Bleu de Chanel is the latest masculine to be launched by the luxury house of fashion. You can read more about the background story...
Chanel Calls Chance Eau Tendre its Third Generation of the Chance Fragrance Family (2010) {New Perfume}
{A fragrance review of Chanel Chance Eau Tendre Eau de Toilette has been added to the blog!]The perfume house of Chanel has been working diligently on updating their classics, most notably resulting in Eau Première, a more luminous and historical...
Chanel Chance Eau Tendre (2010) {New Perfume}
{A fragrance review of Chanel Eau Tendre was added to the blog!}This spring, Chanel will launch a new, more delicately-scented flanker to the original Chance (2003) called Chance Eau tendre (Chance Tender Eau). The new perfume is described as a...
Chanel Taps into House Symbols for New Masculine Scent while Asking Scorsese to Direct his Bleu {New Perfume}
Chanel have let out further information about their upcoming masculine fragrance after releasing preliminary information in February 2010 which confirmed the participation of Martin Scorsese as the director for their new advertising campaign. A picture bathed in blue light from...
Charriol Tourmaline (2010) {New Perfume}
Following the launch of Charriol Parfums in 2008 to celebrate the 25th anniversary of the Geneva jewelry and timepiece house, the brand will introduce a new fragrance in April 2010 called Tourmaline. The initial catalog included Charriol eau de parfum,...
Chloé Launches New Fragrance Love, Chloé Inspired by Ancient Coty Face Powder (2010) {New Perfume}
Yesterday in Paris, Chloé launched a new fragrance called Love, as reported by Grazia. We're not sure whether the comma is essential or not but it was repeatedly used all over the ad materials followed by the names of feminine...
Chloé Love, Chloé (2010): Launch Party Video: Welcome Back Charlie {New Fragrance} {Perfume Ads & Images}
Further details emerged after our announcement yesterday about a new feminine fragrance by Chloé called - now we can confirm it - Love, Chloé. It will be available from September 2010. The launch party was held in a 1970s revivalist...
Chloe Eau de Fleurs Capucine, Néroli, Lavande (2010) {New Perfumes}
Chloé have launched a new trio of perfumes that have the looks and smells of sophisticated splash colognes. They are called Eau de Fleurs Capucine (nasturtium), Lavande (lavender) and Néroli. Capucine is a representative of the green family, Lavande seems...
Christophe Guillarmé Le Tapis Rouge (2010): Again on Celebrity Fragrances in France {New Fragrance} {Celebrity Perfume} {Scented Thoughts}
If the French admittedly love perfume (especially in Paris and the South of the country), they seem to be less inclined to partake of the pleasures of celebrity fragrancing as if those two terms didn't mesh well. It must be...
Clarins Eau des Jardins (2010): Wear it in Good Health {New Perfume}
As a big fan of Eau Dynamisante (1987) the debut "therapeutic" fragrance by Clarins which started this mainstream concept that you could smell good while taking care of your psyche and skin at the same time, I am rather, a...
Claude Montana Montana 80 (2010): Revival of the 80s {New Fragrance}
Fashion label Claude Montana have launched Montana 80, a fragrance meant to recapture the olfactory signature and atmosphere of the 1980s.Perfumer Antoine Lie to that effect worked on a contemporary interpretation of the mythical perfumes of that decade by recreating...
Coleen Rooney Coleen Butterflies (2010) {New Fragrance} {Celebrity Perfume}
British WAG celebrity Coleen Rooney wife of soccer player Wayne Rooney who previously launched fragrances under her first name Coleen followed by a simple X when she was known as Miss Coleen McLoughlin will launch her fourth scent to date...
Crabtree & Evelyn Iris (2010): Travel to Italy with a Vespa {New Fragrance} {Contests & Giveaways}
Toiletry brand Crabtree & Evelyn is reconnecting with the tradition of English travelers going to sun themselves in Italy with the creation of a new perfume inspired by a journey to the birthplace of Florentine iris called Iris. The fragrance...
Creed Aventus for Men (2010): Inspired by Napoleon {New Fragrance} {Celebrity Perfume}
Creed will launch a new fragrance for men from September 2010 called Aventus which was inspired by the personality and history of conquests of Napoleon Bonaparte. It prolongs Creed's tradition of personality-inspired scents. It is "a new fragrance for men...
Daddy Yankee DYamante (2010) {New Fragrance} {Celebrity Perfume}
Reggaeton singer Daddy Yankee is launching his second perfume this month, this time a women's scent following his debut cologne Dy for Men (2008). It's called DYamante, combining references to both diamonds and love fantasies around the figure of no...
Dana Tabu Diamond & Diamond Pink (2010) {New Fragrances}
Dana have launched a duo of flankers to the quasi unsung masterpiece Tabu (1932) - now called Original Tabu - in the Australian market. They are baptized Tabu Diamond and Tabu Diamond Pink."Australia's number 1 selling fragrance, Tabu is even...
Dance with Givenchy (2010) {New Perfume}
Givenchy is spoiling young women this beginning of 2010. Alongside Eaudemoiselle, there will be the new Dance with Givenchy. Dance here is meant to incarnate a spirit of feminine freedom, sensuality and grace.It reminds one also in an indirect fashion...
Demeter Releases Clover Fragrance for St Patrick's Day (2010)
Demeter Fragrance Library has created a clover or shamrock fragrance for St Patrick's Day which they promise does not smell "like corned beef or cabbage"......
Des Filles a la Vanille: Update on Slew of 2009 Launches {New Perfumes}
I foresee that in January 2010, I will need to add fragrances to the site that were launched in 2009 and that I would like to keep track of. I could add them to the database or follow the blog...
Dior Diorama Re-Edition (2010) {New Fragrance}
A more widely distributed edition of Christian Dior's classic fruity chypre by perfumer Edmond Roudnitska, Diorama (1949), is now available in department stores in the UK and US in Eau de Toilette version. Previously it was possible to place...
Dior Escale aux Marquises (2010): Ongoing Journey by Sea {New Perfume}
Dior Escale aux Marquises (Port of Call in the Marquesas Islands) is the latest and third eau-de-cologne inspired perfume in the Travel series. It is said to be have been inspired by the aromas of French Polynesia. Escale aux Marquises...
Dior Hypnotic Poison Eau Sensuelle (2010): New Vanilla Orchid Twist {New Perfume}
Dior will introduce a new variation on Hypnotic Poison from September 2010 called Hypnotic Poison Eau Sensuelle. It was created by perfumer François Demachy who took inspiration from a novel orchid for perfumery lending itself to a reinterpretation of the...
Dior J'Adore L'Or (2010): Upping the Essence Ante {New Fragrance}
Dior will launch a new iteration of their pillar fragrance J'Adore called J'Adore L'Or (I Adore Gold) from the end of October 2010. The new jus is said to be made in an "essence de parfum" concentration which sounds like...
Dior La Collection Couturier Parfumeur (2010): A Floral Homage to the New Look in 10 Perfumes {New Fragrances}
The new exclusive library of scents of 10 perfumes by Dior this fall is entitled La Collection Couturier Parfumeur (The Fashion Designer-Perfumer Collection) (see previous announcement.) It pays homage to the New Look but also rests on biographical references to...
Dior to Launch an Exclusive Collection of 10 Fragrances {New Perfumes}
Dior this fall 2010 have apparently much more ambitious plans than to just release a few feel-good flankers with some twists. Joining the club of, or rather reinforcing the ranks of mainstream designer brands which feel compelled to respond to...
Diptyque Eau Duelle (2010): Dual Vanilla {New Fragrance}
Niche perfume house Diptyque, which just launched a new vetiver scent Vetyverio, is preparing to introduce a novel vanilla composition this fall which takes inspiration from the spice trade and the meeting of civilizations between East and West. The tag...
Diptyque to Launch Vetyverio (2010) {New Perfume}
A page from the raw-materials story board for Vetyverio.Niche perfumery house Diptyque will launch a new perfume from May 2010 called Vetyverio. It is said to be inspired by the vision of the bird named Pada of Java taking flight...
Diptyque Vétyverio (2010) & Guerlain Vétiver pour Elle (2007): Looking Back at Niche Perfumery & Guessing the Sex of Vetiver {Perfume Review & Musings} + 5 Samples Draw
Diptyque, The First Modern Niche Perfume House in France Vetyverio is the latest opus by Diptyque, the first modern niche fragrance house with L'Eau in 1968. People usually assume that French niche perfumery was born in 1976 with L'Artisan...
DKNY Pure (2010): More than just a Drop of Vanilla {Perfume Review}
"PureDKNY speaks to the core essence of who I am and what I want to touch -- the people and children I love, and being at one with nature, It's about those little moments that bring you joy, pure and...
Dolce & Gabbana The One Gentleman (2010): Redefining the Essence of Gentlemanliness {New Fragrance} {Men's Cologne}
Dolce & Gabbana wanted to create a new men's perfume which would smell different from what they currently offer while putting the accent on elegance and simplicity. The new cologne to be launched in September 2010 is called The One...
Donna Karan Pure DKNY (2010) {New Perfume}
{A fragrance review of Pure DKNY was added to the blog!}From February 2010, Donna Karan will launch a new women's scent called Pure DKNY named after one of their clothing lines but which most of all wants to affirm a...
Dynamite Rachël (2010) {New Fragrance}
Canadian fashion label Dynamite have ventured into the waters of perfume branding with a scent called Rachël. The feminine figure who lends her name to the scent is described as the imaginary muse of the brand which wanted to develop...
Eau d'Italie Au Lac (2010): A Secret Love Story Revealed {New Fragrance}
Eau d'Italie will add a 7th fragrance to their library of perfumes after Eau d'Italie; an Italian History and Landscape trilogy comprising Sienne l'Hiver, Paestum Rose, Bois d'Ombrie; Magnolia Romana; Baume du Doge. Au Lac (At the Lake) is a...
Ed Hardy Born Wild for Women (2010) {New Fragrance}
Ed Hardy will launch a new women's fragrance in November 2010 called Born Wild. The composition is signed by perfumer Calice Becker of Givaudan (Dior J'Adore; Estée Lauder Beyond Paradise; By Kilian Love, and many more.) The nose explained the...
Editions de Parfums Frédéric Malle Portrait of a Lady (2010): The Darkest Rose {Perfume Review}
Portrait of a Lady is the latest opus to come out of the house of Editions de Parfums Frédéric Malle and is signed by perfumer Dominique Ropion. If Malle likens his work to that of a self-described editor...
Editions de Parfums Frederic Malle Portrait of a Lady (2010): Creative Improvisation {New Fragrance} {Rose Notebook}
The upcoming launch by Editions de Parfums, spearheaded by Frédéric Malle its founder publisher and self-described evaluator, is called Portrait of a Lady. It is a composition signed by perfumer Dominique Ropion for whom Malle professes great admiration. The nose...
Elemis Eau de Parfum (2010): British Spa Celebrates 20th Anniversary with Debut Scent
British spa brand Elemis is feting its 20th anniversary this year. To mark the occasion with a white stone, they are preparing to launch their debut perfume simply called Elemis from May 2010. Located in the Mayfair neighborhood in London...
Elizabeth Arden 5th Avenue Gold (2010) {New Perfume}
As part of the brand's 100th anniversary celebration (see also Red Door Red lipstick), Elizabeth Arden have introduced a limited-edition flanker to the original 5th Avenue (1996) called 5th Avenue Gold. The fragrance was composed by perfumer Olivier Gillotin of...
Elizabeth Arden Green Tea Lavender (2010) {New Perfume}
Elizabeth Arden have released a new flanker to Green Tea (1999) called Green Tea Lavender. The scent features a relaxing, invigorating ingredient: Givaudan's organic lavender from Bulgaria which presents "a unique character with a very rich aromatic almost ambery note."...
Elizabeth Arden Pretty Eau de Cologne Splash (2010) {New Fragrance} USA Readers Only Giveaway {Contests & Giveaways}
Elizabeth Arden just released a new twist on Pretty launched in 2009 called Pretty Eau de Cologne Splash, going the way of Marc Jacobs Splashes in terms of size, to cool you down this spring and summer. It now has...
Elizabeth Taylor Violet Eyes by Elizabeth Arden (2010): It Begins with a Look {New Perfume} {Celebrity Fragrance}
{A fragrance review of Elizabeth Taylor Violet Eyes has been added to the blog!}The cinematic amethyst-colored eyes of actress Elizabeth Taylor are legendary. Elizabeth Arden have paid homage to their beauty and iconicity by releasing a new perfume in the...
Emilio Pucci Miss Pucci (2010) {New Fragrance}
Pucci have introduced their latest fragrance called Miss Pucci. The perfume rests on a magnolia and rose accord and is described as a sparkling musky-floral. It was co-created by perfumers François Demachy, Christine Nagel and Benoît Lapouza; Demachy is the...
English Laundry by Christopher Wicks English Rose for Her, Arrogant for Him (2010) {New Fragrances}
British designer Christopher Wicks of fashion and home-decor label English Laundry launched two perfumes in July of 2010 called English Rose, for Her and Arrogant, for Him. The brand likes to define itself as "The crossroad of fashion, rock and...
EOS for Him & Her (2009): Beer-Based Carbon-Neutral Fragrance Smells of the Future {New Perfumes} {Fragrance News}
Seattle-based company Blue Marble Energy defines its mission as,"...utilizing hybridized bacterial consortia to produce specialty biochemicals and renewable biogas. Our mission is to displace oil with fully renewable, carbon neutral alternatives."To prove the point, they teamed with a local artisan...
Escada Taj Sunset (2010): Inspired by Sweet Goa {New Fragrance}
Escada have opted for an early release of their 2011 limited-edition fragrance Taj Sunset as it is already available in the USA at Sephora for the Holidays 2010. The initial Feburary-2011 launch date was apparently advanced......
Estée Lauder Pleasures Bloom (2010) {New Perfume}
Estée Lauder will introduce a new companion scent to their best-seller Pleasures (1996) created by Alberto Morillas called Pleasures Bloom from July 2010. The fruity-floral scent is said to be have been updated in order to feel more contemporary and...
Estée Lauder Sensuous Noir (2010) {New Fragrance}
Estée Lauder have introduced a new fragrance and flanker to Sensuous (2008) called Sensuous Noir, which is described as being "intensely rich, seductive" and a woody floral chypre."Sensuous after dark. The ultimate in sensuality. Sensuous Noir embodies the warm, fluid...
Estée Lauder Wild Elixir (2011): Wild Spectrum of Florals & Colors {New Fragrance}
Estée Lauder will launch a new, limited-edition fragrance from January 2011 called Pure Color Wild Elixir, shortened to Wild Elixir. The composition is inspired by the idea of exploring a dazzling, wild spectrum of floral scents and colors showcased in...
Esteban Baume Tolu (2010) {New Fragrance}
Esteban, a niche perfume house whose flagship store is located in the heart of Paris in St Germain des Près, has released a new fragrance creation in their Les Matières, a collection dedicated to the interpretation of one perfumery material....
Etat Libre d'Orange Like This by Tilda Swinton (2010) {New Perfume} {Celebrity Fragrance}
Confidential, Paris-based-in-the-Marais-neighborhood perfume house Etat Libre d'Orange will launch, as previously announced, a new perfume whose muse is actress Tilda Swinton, from March 13, 2010 (the dates have been slightly changed) It is called Like This.Tilda Swinton herself turned for...
Eva Longoria EDT in, New Beyoncé Heat Ring {Celebrity Fragrances} {New Perfumes}
The new Eva Longoria eau de toilette (more information here) has finally arrived in the USA. It's meant for the woman who does not like perfume, really. Longoria couldn't stand most fragrances but managed to come up with the right...
Faith Hill True (2010) {New Fragrance} {Celebrity Perfume}
After Faith Hill, her debut fragrance launched in 2009, country singer Faith Hill did not wait long before following up with a second perfume last summer called True introduced with the tag line, "The new fresh fragrance." "Inspired by casual...
Fan di Fendi (2010) {New Fragrance}
Fendi didn't do too well with their latest launch Palazzo which had to be discontinued only 18 months after having been introduced to market. The brand then said that the fragrance was not so much performing poorly as performing below...
Fergie Has Spoken & It's Called Outspoken, by Avon (2010) {New Perfume} {Celebrity Fragrance}
{A fragrance review of Avon Outspoken by Fergie has been added to the blog!}Singer Fergie of the Black Eyed Peas band is preparing to launch her first fragrance by Avon and it's called Outspoken. "Strong and outrageously bold, Outspoken is...
Ferragamo Attimo (2010): Also Fronted by Dree Hemingway {New Perfume} {Celebrity Fragrance}
Italian luxury shoemaker Salvatore Ferragamo will have a global launch in September 2010 of a new women's perfume titled Attimo (Moment). Details about the composition are still kept under wraps although it was already introduced to a professional audience at...
Fornasetti Profumi per la Casa (2010) {New Perfume} {Home Fragrance}
A new line of scented home fragrance will be launched in September 2010 simply called Fornasetti Profumi per la Casa which are inspired by Italian designer Fornasetti's work on and obsession with singer Lina Cavalieri. Elements of her iconic face...
Francis Kurkdjian Elle 25 (2010) {New Fragrance} {Contests & Giveaways}
Only 25 happy fews will be able to own a bottle of Elle 25, a special perfume creation signed by perfumer Francis Kurkdjian, the author of Le Mâle by Jean-Paul Gaultier. The hyper exclusive scent, under the label Maison Francis...
Frau Tonis Parfum NO. 37 Veilchen (2009): In Berlin, Marlene Dietrich's Violet Perfume is Back {New Fragrance} {Celebrity Perfume}
Frau Tonis Parfum is a new perfume house which opened last year in November 2009 in Berlin. It is the result of a trans-generational love for perfume across three generations of women from the same family. For this reason...
Fresh Eat, Pray, Love (2010) {New Perfumes}
Fresh will launch their first narrative trio of fragrances called Eat, Pray, Love inspired by the best-seller by Elizabeth Gilbert (which I haven't read but first became aware of its existence when I spotted someone reading it on the subway.)...
Gai Mattiolo That's Amore Tropical Paradise Tahitian Vanilla & Tahitian Water (2010) {New Perfumes}
Gai Mattiolo are going to release a limited-edition women and men duo of tropical-paradise inspired fragrances from April called Tahitian Vanilla and Tahitian Water in their That's Amore series. I don't know if you are seeing it the same way...
Gandini 1896 Maestri Profumieri (2010): Mix and Match {New Fragrances}
This year, Italian perfume brand Gandini has come up with the idea of launching a collection of 8 perfumes meant to be mixed and matched at will. The new library of scents is called Gandini 1896 Maestri Profumieri. Gandini is...
Gap Stay (2010): "The Evolution of Close" {New Fragrance}
Gap have released a follow-up to Close called Stay, which comes bottled in the same drop-shaped bottle but color-coded blue this time. It's a shade in vogue this spring-summer 2010 if you consider Bulgari Blv Eau d'Eté, Daisy in the...
Ghost Captivating (2010) {New Fragrance}
Captivating is the latest fragrance by Ghost, a perfume brand which is popular in the UK and less well-known elsewhere but is accessible at discount stores abroad and from British online sites. "The new fragrance GHOST Captivating perfectly encapsulates modern...
Gianluca Bulega Parfums Amado Mio (2010): A Fougère Inspired by the Myth of Gilda {New Perfume} {Celebrity Fragrance}
Italian couturier Gianluca Bulega's new perfume is called Amada Mio. It is said to be inspired by the myth of Gilda and the typical elegant and refined atmosphere of the 1940s era. The scent follows the launch in 2009 of...
Giorgio Armani 1001 Nights Oud Royal (2010) {New Perfume}
The Observer unveils yet another one of the three new fragrances in the 1001 Nights collection under the Armani Privé label. It's called Oud Royal, if we needed any more confirmation that the new library is fashionably slanted in the...
Giorgio Armani Rose d'Arabie in a New 1001 Nights Collection (2010) {New Fragrance}
Giorgio Armani will reportedly launch a new collection of fragrances called 1001 Nights under his Armani Privé label featuring three new compositions. Only one has been mentioned so far as being Rose d'Arabie, which seems to want to propose the...
Givenchy Eaudemoiselle (2010): For Aristocrats {New Perfume}
Givenchy will launch a new women's perfume in the first half of 2010 called Eaudemoiselle which is meant to embody the core aristocratic values of the brand as well as its couture spirit (a reference to founder couturier Hubert de...
Gucci by Gucci Sport pour Homme (2010) {New Fragrance} {Men's Cologne} {Celebrity Scent}
{A fragrance review of Gucci by Gucci Sport pour Homme has been added to the blog!}Gucci have started to roll out the launch of a new men's perfume meant to complement the mood of Gucci by Gucci pour Homme characterized...
Gucci Guilty (2010): Never Feel Guilty About Your Own Pleasures {New Perfume} {Celebrity Fragrance}
Gucci Guilty, it turns out, carries a message with it which is at the antipodes of a Catholic guilt trip. Turning the fallen-Eve concept on its head, Gucci is launching a perfume which is advertised starting with these words "The...
Gucci Guilty for Men (2011) {New Fragrance} {Men's Cologne}
Gucci will launch the masculine counterpart to Guilty for Women with Guilty for Men. The advertisement features the same protagonists as in the original ad, i.e., Chris Evans and Rachel Woods, but this time the focus is on the man....
Guerlain Aqua Allegoria Bouquet No.1 (2010) {New Perfume}
A second Aqua Allegoria called Bouquet No.1 will launch this spring and will be more widely available from April 2010, a month after the introduction of the upcoming Flora Nymphéa......
Guerlain Arsène Lupin Dandy, Arsène Lupin Voyou (2010) {New Fragrances} {Celebrity Perfume} {Men's Colognes}
This Fall, Guerlain takes inspiration from famous and iconic mystery novel character Arsène Lupin which was created by writer Maurice Leblanc in 1905 to compose two new masculine fragrances meant to reflect the two contrasted Janus sides of the "gentleman...
Guerlain Cologne du Parfumeur (2010): The Perfumer, The Cologne, The Soap and The Zeitgeist {Perfume Review & Musings}
The new Guerlain opus, Cologne du Parfumeur (The Perfumer's Eau de Cologne) opens on an opaline-like "white cologne" effect -- what Guerlain call an "eau blanche"* effect for Eau de Cologne du Coq (1894) -- one which has always...
Guerlain Flora Nymphea (2010): A Return to the Roots of Guerlain: Anglomania, Spleen, Belle Epoque and the Poetry of the Seasons {Perfume Review}
Flora Nymphéa is the latest annual addition to the Aqua Allegoria line by Guerlain, due to launch on March the 8th, 2010 in France. The perfume's inspiration rests on the scent of mock orange (seringa). It also benefited from an...
Guerlain Habit Rouge Gentleman Driver Edition (2010) {New Perfume} {Men's Cologne}
Courtesy pictureGuerlain has released a limited-edition green woody interpretation of Habit Rouge Sport called in French Habit Rouge Edition Gentleman Driver. It is in a manner of speaking a nesting flanker to a flanker. The original matrix of this line...
Guess Seductive (2010) {New Perfume}
Guess will launch a new women's perfume called Seductive which is meant to from a business standpoint to cement the vision Coty have for Guess: make the house's fragrance label more upscale and more present in the imagination of people...
Gydja EFJ Eyjafjallajökull (2010): Volcano Eruption Inspires Perfume {New Fragrance}
Last spring, when Icelandic volcano Eyjafjallajökull erupted sending its ashes all over Europe to the point of blocking aerial traffic for days on, one person thought out of the box and decided that it would translate well into a...
Halle Berry Halle Pure Orchid (2010): It's Jimmy! {New Perfume} {Celebrity Fragrance} {Fragrance Images & Ads}
Actress Halle Berry is celebrating the success of her debut launch of Halle by Halle Berry with a new fragrance called Halle Pure Orchid. The bottle remains the same but the color code is now purple and the bangles that...
Halle Berry Halle Pure Orchid (2010): More News {New Perfume} {Celebrity Fragrance}
Halle Berry Reveal (2010): Halle to Unveil Another Facet of Herself {New Perfume} {Celebrity Fragrance}
Halle Berry fragrances are doing so well, that Coty and the actress are pairing up again to launch a third perfume this summer called Reveal from August and working on a fourth. Her second jus, Pure Orchid only launched in...
Halston Woman Amber & Man Amber (2010): Sneak Peek {New Fragrances}
Halston are launching a new duo of perfumes this summer to follow up on the success of the relaunch of Halston Woman and Man in 2009. Halston Man Amber and Halston Woman Amber come bottled in the same iconic Elsa...
Hanae Mori Eaux de Collection No.1 (2010): Sustainable Scents {New Perfume} {Green Products}
Hanae Mori will introduce a new perfume in May 2010 which will help point to the future of perfumery going in a very green direction and we do not mean the perfume notes. No.1 is a limited-edition fragrance which is...
Hanae Mori Sustain Their Efforts in Sustainable Perfumery with No2 (2010) {New Perfume}
While this spring 2010 the US market is just discovering the first fragrance by Hanae Mori to launch in their newly-minted collection of eco-conscious sustainable perfumes called Eaux de Collection which debuted with No1, the French market will be able...
Happ & Stahns 1842 Rosa Alba (2010) {New Fragrance}
In 2010, Happ & Stahns launched their first perfume for the Anthropologie chain of stores called 1842 Rosa Alba. It was composed by perfumer Marypierre Julien of Givaudan.... ...
Harajuku Lovers Wicked Style Sweet Lolita, Gothic Lolita, Omotesando Girl, Visual Kei, Kawaii/Decora (2010) {New Fragrances}
Gwen Stefani has released a new installment of her quintet of Harajuku Lovers fragrances after the original debut series and the Sunshine Cutesies last summer. This fall, Wicked Style designates a collection inspired by the street fashion styles of a...
Harrods Rose by Bond No9 (2010) {New Fragrance}
New York City based niche perfume house Bond No.9 has been expanding its geographic compass significantly lately with city-exclusives outside of the Big Apple and an initial collaboration with London's Harrods last July 2009 which gave a duo, Harrods for...
Harvey Prince & Co. Eau Flirt (2009): Resistance is Futile {New Fragrance}
After introducing an anti-age perfume called Ageless Fantasy, Harvey Prince & Co followed suit with an Eau Flirt in the fall of 2009 which was launched with the tag line "Eau Flirt is the perfume that flirts for you!" promising...
Hermès Eau Claire des Merveilles (2010) {New Perfume}
{A fragrance review of Eau Claire des Merveilles eau parfumée has been added to the blog!}Hermès will launch a new flanker to the original Eau des Merveilles created in 2004 by perfumers Ralf Schwieger et Nathalie Feisthauer. The new composition...
Hermès Eau Claire des Merveilles (2010): Sea Milk and Driftwood {New Perfume} {Fragrance Review}
Hermès Eau Claire des Merveilles Eau Parfumée is the latest addition to the Eau des Merveilles collection which debuted in 2004 with Eau des Merveilles co-signed by perfumers Ralf Schwieger et Nathalie Feisthauer. Hermès in-house perfumer Jean-Claude Ellena took over...
Hermès Launch New Hermessence: Iris Ukiyoé (2010) {New Fragrance}
The house of Hermès will launch their latest and 9th addition to the Hermessence collection of boutique fragrances called Iris Ukiyoé from the end of November 2010. Composed by in-house perfumer Jean-Claude Ellena, the perfume is inspired by the genre...
Hermès Voyage d'Hermès (2010) {New Perfume}
{A fragrance review of Voyage d'Hermès Eau de Toilette has been added to the blog!}Hermès will launch a new major perfume for them in April 2010 called Voyage d'Hermès. The scent is part of the group of perfumes called "parfums-romans"...
Hervé Léger is Back with Avon and a Femme and Homme Duo (2010) {New Fragrances}
Designer label Hervé Léger is making a comeback in the world of perfumes this fall 2010 with a duo of fragrances developed with Avon under the guidance of BCBG Max Azria Group Inc. which owns the brand. Hervé Léger Femme...
Hilfiger Woman by Tommy Hilfiger (2010): Inspired by the American Woman {New Fragrance}
Tommy Hilfiger who has helped define the mythical olfactory personality of the American woman with her ascribed taste for clean and sparkling 7-Up notes with a fragrance such as Tommy Girl, is now conspicuously going back to his source of...
Honoré des Prés We Love New York 100% Natural Trio of Perfumes (2010) {New Fragrances} {Green Products}
Newcomer French brand of natural perfumes Honoré des Prés have launched their second collection of fragrances following an initial introduction of 5 scents in 2008. Perfumer Olivia Giacobetti is the nose behind all these creations which want to appeal to...
Hugo Boss Boss Bottled. Night. (2010): Fronted by Ryan Reynolds {New Fragrance} {Celebrity Perfume} {Men's Cologne}
Hugo Boss have introduced a new fragrance for men called Boss Bottled. Night. The advertising campaign is fronted by actor Ryan Reynolds, Mr. Scarlett Johansson, who recently co-starred with actress Sandra Bullock in The Proposal. When invited to be the...
Hugo Boss Man & Element One Fragrance One Tree Ad Campaign & Competition (2010) {New Perfumes} {Fragrance News}
Humiecki & Graef Bosque (2010): Content in the Company of the Gods {New Perfume}
Humiecki & Graef are preparing to introduce a new unisex fragrance called Bosque with the tag line "A fragrance about contentment." It was created by perfumers Christophe Laudamiel and Christophe Hornetz."The scent describes the feeling of being fully at one...
Inis Fragrances of Ireland Caru (2010): Inspired by Summer & Fall {New Fragrance}
Irish perfume house Inis, based in Wicklow dubbed "The Garden of Ireland", released a new fragrance inspired by the smells of the end of the summer and the onset of fall. It's called Caru taking its meaning from the word...
Inis Moonlight (2010) {New Fragrance}
Irish perfume house Inis (pronounced "Inish") launched a flanker to Inis: Energy of the Sea called Inis Moonlight on Saint Patrick's Day 2010. The inspiration is a nocturnal marine scent. "A sister fragrance to Inis energy of the sea, the...
Isabelle Desrroiné Jardin de Bali (2010): A 100% Natural White Floral Fragrance {New Perfume}
Mail service French beauty brand Isabelle Desrroisné, which is part of the Yves Rocher group, has launched a new perfume titled Jardin de Bali (Garden in Bali) which like its predecessor Jardin de Sicile by Vincent Ricord surfs on the...
Issey Miyake Will Launch A Scent Eau de Parfum Florale (2010): Floral Twist {New Perfume}
{A fragrance review of Issey Miyake A Scent Eau de Parfum Florale has been added to the blog!}From April 15th 2010 designer Issey Miyake will launch a new iteration of the 2009 A Scent {see review} introduced last year as...
Jacomo Art Collection #02, #08, #09 (2010): Anti-Consensual Gourmands {New Perfumes}
Jacomo Parfums, whose last perfume launch was the flanker to the quasi classic Silences (1978), Silences Purple in 2004, has launched a series of three feminine perfumes in February 2010 called Art Collection by Jacomo which includes three scents...
Jacques Bogart Silver Scent Intense (2009) {New Perfume} {Men's Cologne}
2009 was a peak year for oud in personal fine fragrances for women's, men's and unisex scents. One of the launches that participated in the movement was Jacques Bogart Silver Scent Intense. It is the sequel to Silver Scent issued...
Jean Paul Gaultier Classique X (2010) {New Perfume}
Jean Paul Gaultier is launching a new women's fragrance in February 2010 in France - it is already available in the US - called Classique X. It is a fresher yet sensual take on the original Classique from 1993 which...
Jean Paul Gaultier Classique X Extrait (2010) {New Perfume}
Jean Paul Gaultier will follow up on the launch of Classique X this year with a limited-edition Classique X Extrait, the highest concentration in fragrance, which will be out just in time for the Holidays season, on October 15, 2010......
Jean Paul Gaultier Ma Dame Eau de Parfum (2010): Black Vinyl Roses {New Perfume}
John Galliano this spring may be going in a lighter direction with his new Eau de Toilette, but Jean Paul Gaultier is doing the reverse and proposing a darker, more rock n' roll and glamor version of Ma Dame EDT,...
Jean Paul Gaultier Ma Dame EDP (2010) {New Perfume}
Jean Paul Gaultier to Launch Le Male Terrible to Bring out the Bad Boy in You (2010) {New Fragrance}
Jean Paul Gaultier is preparing to launch an extremely fresh version of Le Male called Le Male Terrible in "eau de toilette extrême" concentration. (Normally one should write "Le Mâle" in proper French but the brand prefers to simplify the...
Jean-Charles Brosseau Fleurs d'Ombre Bergamote (2009) {New Fragrance}
Last year, French milliner Jean-Charles Brosseau, the name behind the 1980s hit Ombre Rose, has launched a new perfume in the Fleurs d'Ombre collection (Flowers of the Shadow) called Bergamote. It follows Violette-Menthe (2005), Ombre Bleue (2005), Jasmin Lilas (2006),...
Jennifer Aniston EDP (2010): Remake Made in Hollywood {Perfume Review & Musings} {Celebrity Fragrance}
If you don't have the time to peruse a long review, there's a short, more practical Lifestyle-oriented version of it here.Jennifer Aniston Eau de Parfum has been one of the most anticipated celebrity perfumes by the internet in part due...
Jennifer Aniston Explains Lolavie, Just a Little (2010) {New Perfume} {Celebrity Fragrance}
Following the news of Jennifer Aniston's upcoming perfume was playing a game of semantics in the past few weeks. It's now been confirmed that the fragrance is called Lolavie (rather than Lola Vie.) But the guessing game is not quite...
Jennifer Lopez L.A. Glow (2010) {New Fragrance} {Celebrity Perfume}
The veteran of the celebrity-perfume industry and a pioneer, who revealed celebs scents could be really popular and lucrative a venture, we have named Jennifer Lopez, has released yet another fragrance in the Glow series called L.A. Glow. The tag...
Jennifer Lopez Love and Glamour (2010): The Never-Ending Quest for a Signature {New Perfume} {Celebrity Fragrance}
Jennifer Lopez who recreated the 21st century version of the celebrity-fragrance business by encouraging everyone to jump on the bandwagon so easy and popular it seemed is still a veritable motor engine for this section of the fragrance industry having...
Jessica Simpson Fancy Love (2009) {New Perfume} {Celebrity Fragrance}
After launching Fancy, her first full-blown signature scent, Jessica Simpson is now adding a second, more luminous and radiant perfume to her range with Fancy Love. The tag line is "The timeless fragrance of falling in love." The jus was...
Jessica Simpson Fancy Nights (2010) - American Gum-Popping Princess {Perfume Review & Musings} {New Fragrance} {Celebrity Scents}
Fancy Nights by Jessica Simpson is the third fragrance by the pop music star following up on Fancy (2008) and Fancy Love (2009.) This time around, we are forewarned that the perfume is particularly sensual. While I cannot deny the...
Jessica Simpson to Smell even More Sensual and Alluring with Upcoming Fancy Nights {New Fragrance} {Celebrity Scent}
After the launch in 2008 of her debut fragrance Fancy, followed in 2009 by Fancy Love, Jessica Simpson is now turning to a more mysterious and romantic feel with the new upcoming Fancy Nights. The perfume to launch this summer...
Jesus del Pozo Ambar (2010): Yet Another New Amber for Fall-Winter 2010 {New Fragrance} {Trend Alert}
Spanish designer Jesus del Pozo introduced his latest fragrance for women called Ambar reportedly launched to celebrate 35 years of creativity. The composition which is signed by perfumer Marie Salamagne of Firmenich is inspired by the natural beauty of fossilized...
Jo Malone Cologne Intense Iris and White Musk (2010): Fur to Soap, Rags to Riches {Perfume Review} {Upcoming Fragrance}
Cologne Intense Iris and White Musk by Jo Malone from the new quatuor of Colognes Intenses opens on an olfactory oxymoron: the scent of a dirty white musk. For an American nose, the musk here will probably be most reminiscent...
Jo Malone Cologne Intense Quartet, in the Words of Perfumer Christine Nagel {New Fragrances 2010}
{A fragrance review of Jo Malone Rose Water & Vanilla Cologne Intense has been added to the blog!}{A fragrance review of Jo Malone Iris & White Musk Cologne Intense has been added to the blog!} After announcing the upcoming release...
Jo Malone Cologne Intense Rose Water and Vanilla (2010) {Perfume Review} {Upcoming Fragrance}
As announced previously, Jo Malone are preparing to launch a new quatuor of Colognes Intenses this summer from July 2010 which are inspired by the culture of the Middle East but with a dash of British attitude. The Scented Salamander...
Jo Malone English Pear & Freesia (2010): Wanted Rustling Russet Leaves {Fragrance Review & Musings} {New Perfume}
English Pear & Freesia Eau de Parfum by Jo Malone {Fragrance Review & Musings} The weather has been rather ambiguous this year in Paris, alternating between regular spring and summer and odd bouts of atypical, quirky weather. As we progress...
John Galliano Eau de Toilette (2010): Le Parfum No.2 de John Galliano {New Perfume}
John Galliano is proposing a new twist on his debut signature perfume John Galliano Eau de Parfum, a composition which was inspired by the scent of Haute Couture ateliers. From April 2010, the designer will launch John Galliano, the Eau...
John Galliano Parlez-Moi d'Amour (2010): Write me a Love Letter {New Fragrance} {Celebrity Perfume}
Following up on the news of the launch of John Galliano Parlez-Moi d'Amour, here is more information about the jus itself and the ideas behind its conception. Created by perfumer Aliénor Massenet of IFF, Parlez-Moi d'Amour (Talk to Me about...
John Varvatos Artisan Black (2010) {New Perfume} {Men's Cologne}
John Varvatos will launch a limited-edition flanker to their 2009 twist on an 18th century eau de cologne complete with a rattan casing called Artisan, a bestseller of the brand. The new iteration is titled Artisan Black and is meant...
Joop! Homme Hot Contact (2010) {New Perfume} {Men's Cologne}
Joop! have introduced a new men's cologne called Joop! Homme Hot Contact. To stress the message further the jus is colored a fiery raspberry red and the bottle is literally on fire. Hot Contact is visibly meant to trigger some...
Jordin Sparks Because of You (2010): It's All About Being Fan Friendly {New Fragrance} {Celebrity Perfume}
TV personality Jordin Sparks who won Season 6 of American Idol, sang the national anthem for Super Bowl 2008 as well as for the soundtrack of Walt Disney Beauty and the Beast (you can see perfume bottles in her video...
Josie Gibson Josie (2010) Breaks Records of Popularity {New Perfume} {Celebrity Fragrance}
Is it because Josie by Josie Gibson benefits cancer research, with each perfume sold sending £1 to the charity Look Good Feel Better or is there something more mysterious at work which explains why the celebrity scent issued by Big...
Judith Leiber Night (2011) {New Fragrance}
After the launch of Leiber by Judith Leiber in 2007 and a hiatus, the luxury clutch maker to the stars is going back to the world of perfume and preparing to launch a new women's fragrance from January 2011...
Jun Takahashi Comme des Garçons Undercover Holygrace and Holygrapie (2010) {New Perfumes}
Designer and artist Jun Takahashi has collaborated with perfume brand Comme des Garçons to release two new perfumes named after his own fashion label Undercover and inspired by his enigmatic universe, in particular his fantastic plush animals, the Graces. The...
Kardashians & For Every Body Team Up: 3 DASH Candles for the 3-K Sisters (2010) {New Perfumes} {Celebrity Fragrances}
The Kardashian sisters have partnered with For Every Body, a brand of eco-friendly scented soy candles to launch a collection of home candles called DASH. The line will also include gel sprays......
Kat Von D Adora (2010): Scent and Makeup Interconnection {New Fragrance} {Celebrity Perfume} {Beauty Notes}
Tattoo artist and TV reality celebrity Kat Von D has released her third fragrance following up on Saint and Sinner last year. It's called Adora and is accompanied by a limited-edition makeup collection comprising True Romance Eyeshadow Palette - Adora...
Kate Moss Vintage Muse (2010) {New Fragrance} {Celebrity Perfume}
Kate Moss has launched a new perfume called Vintage Muse; the tagline is "Kate Moss is the ultimate muse," a reference to a line heard at the well-publicized event of the MET gala which took place last year entitled "The...
Kate Moss Wild Meadow (2010) {New Perfume} {Celebrity Fragrance}
Kate Moss will add a new flanker to the Kate portfolio of fragrances from March 2010 with Kate Moss Wild Meadow. The perfume is inspired by the out-of-this-world English landscape of the Cotswolds, one of Moss's favorite places to be...
Katie Price Precious Love (2010): So Katie Price, it Hurts {New Fragrance} {Celebrity Perfume}
We knew Katie Price aka Jordan could be a standard-bearer for trashy, kitschy aesthetics, but we think the presentation for the launch of Precious Love by Katie Price beats a new record and reaches new heights of untrammelled bad taste....
Katy Perry Purr (2010) {New Fragrance} {Celebrity Perfume}
Pop singer Katy Perry has launched her debut fragrance with Purr, a scent which is meant to embody her tastes in perfume as well as her personality. The artist says she is confident Purr won't smell like anything else on...
Katy Perry Purr (2010): California Gurls Meet Catwoman {New Fragrance} (Celebrity Perfume}
Pop singer Katy Perry will launch her debut signature fragrance in November 2010. It is called Purr and is inspired by a sartorial accessory, a catwoman suit of hers, as well as clearly the oh-so-fun over-the-top candy-park theme of her...
Kenzo Femme & Kenzo Homme (2010): Once Upon a Time, 40 Years Ago {New Fragrances}
Kenzo, to celebrate the 40th anniversary of the house, is launching a limited-edition duo of two fragrances for women and men this fall 2010 called Kenzo Femme and Kenzo Homme within the project entitled Once Upon a Time. The bottles...
Kenzo Kenzoki Perfumed Beneficial Waters/Eaux Parfumées Bienfaitrices Splash, Fizz, Shh, MMM (2010) {New Perfumes} {Beauty & Olfaction}
Kenzo is tapping into the wellness sphere of the fragrance world, going back to a tradition that gave us most famously L'Eau de la Reine de Hongrie, but also Eau de Ben, Eau de Botot and more recently Clarins Eau...
Kim Kardashian to Launch Second Fragrance in 2011 {New Perfume} {Celebrity Fragrance}
TV reality celebrity Kim Kardashian has announced that just a year after her debut perfume Kim Kardashian EDP, she will release a second signature fragrance in February of 2011, name undisclosed so far. She let however her fans take a...
Kylie Minogue Pink Sparkle (2010): The People's Pink Champagne {New Perfume} {Celebrity Fragrance}
Singer Kylie Minogue is going the way of bread-and-circus and that infamous line attributed to Marie-Antoinette "give them cake", with her latest fragrance to debut in July 2010 called Pink Sparkle. It is inspired by the luxury drink pink champagne...
L'Artisan Parfumeur Coeur de Vétiver Sacré (2010) {New Perfume}
Coming this fall in September 2010 is a new vetiver composition by L'Artisan Parfumeur called Coeur de Vétiver Sacré (Heart of Sacred Vetiver). It was created by perfumer Karine Vinchon of Robertet who already collaborated with the house for L'Eau...
L'Artisan Parfumeur Coeur de Vétiver Sacré (2010), Traversée du Bosphore (2010) {New Fragrances}
Following up on a previous post about Project Sultan, we just learned that L'Artisan Parfumeur has now released an official name for the mystery fragrance inspired by Istanbul.It is called Traversée du Bosphore, an evocative name which might also be...
L'Artisan Parfumeur Coeur de Vétiver Sacré (2010): Sweet Vetiver {Fragrance Review} {New Perfume}
Coeur de Vétiver Sacré (Heart of Sacred Vetiver) (see flacon here) is the latest fragrance to have been released by niche perfume house L'Artisan Parfumeur. The composition is signed by perfumer Karine Vinchon of fragrance company Robertet, who also did...
L'Artisan Parfumeur Nuit de Tubéreuse Bottles the Scent of a Secret Summer Night in Paris (2010) {New Perfume}
L'Artisan Parfumeur is preparing to launch a nocturnal tuberose composition from May 2010 called Nuit de Tubéreuse (Tuberose Night). The fragrance is said to be evocative of a "secret summer night in Paris." Signed by in-house perfumer Bertrand Duchaufour, the...
L'Artisan Parfumeur Traversée du Bosphore (2010): Aquarelle of a Sheer Iris-Leather Oriental or an Anatomy of Luxury & Appearances {Fragrance Review}
Starting with the pulling-off of the cap - I instinctively tend to smell closed perfume bottles when taking off the cap even if it is a spray bottle to get a sneak peak of the contents and...
L'Occitane Fleur Chérie (2010) {New Fragrance}
L'Occitane en Provence will release a new fragrance this fall called Fleur Chérie (Beloved Flower.) Its name is a reference to the popularity of the scent pf orange blossom or neroli essence in the Mediterranean region and a discreet homage...
L'Occitane Fleurs de Cerisier 50ml, Cerisier des Oiseaux, Rose Confite (2010) {New Perfumes}
L'Occitane en Provence have received three new perfumes to welcome spring 2010, two cherries and one rose......
L'Occitane Paeonia is Created in Collaboration with French Horticulturist Family with 160 Years of Experience (2010) {New Perfumes}
L'Occitane en Provence have launched both a color and fragrance collection called Paeonia inspired by the natural shades and scent of peony flowers, respectively. The Provençal company relied on the expertise of French horticulturist Jean-Luc Rivière whose family has been...
La Cologne du Parfumeur by Guerlain (2010): Private Reserve + Sip it First, then Test it {New Perfume}
{A fragrance review of Cologne du Parfumeur by Guerlain was added to the blog!}Guerlain this spring will be introducing this uncommon thing for them, an Eau de Cologne. This is the first one since 1974 when Eau de Guerlain was...
La Prairie Life Threads & the Power of Gems: Ruby, Sapphire, Emerald (2010) {New Fragrances}
Following up on Silver, Gold and Platinum (2009), Swiss cosmetics and perfume brand La Praire will expand its Life Threads collection from September 2010 with a new trio of perfumes called Ruby, Sapphire and Emerald. This time, three precious stones...
Lalique Fleur de Cristal (2010): Solar Muguet {New Perfume}
French crystal maker Lalique will launch a new feminine fragrance this year called Fleur de Cristal (Crystal Flower) to celebrate the 150th anniversary of its establishment. Described as a solar floral composition centering on the graceful, crystalline and delicate note...
Lancôme Ô d'Azur (2010) {New Perfume}
Another classic of French hesperidic fragrances is being revamped this year with Ô d'Azur by Lancôme a flanker to Ô de Lancôme launched in 1969 and created by perfumer Robert Gonnon. The new perfume is signed by noses Domitille Bertier...
Lancome Tresor in Love (2010) {New Perfume}
Lancôme will release a new perfume called Trésor in Love at the end of March 2010 which is characterized as a free interpretative exercise on the original Trésor launched in 1990 and created by Sophia Grojsman. It was a landmark...
Lanvin Jeanne (2008) and Jeanne La Rose (2010): Part 1 - The Scent of High Fashion, Suavissime Soap and Back {Perfume Reviews} {New Fragrance}
Jeanne can offer a beautiful, simple connotation as a first name. It is the feminine pendant of "Jean" which like Pierre and Paul are de facto household given names in (Christian) Europe. Jeanne is the name of historical French heroine,...
Lanvin Marry Me! (2010): Marry Me Maybe {New Fragrance}
Lanvin will launch a new women's fragrance called Marry Me! which is meant to embody the spirit of a "modern romance." Accent here is put on sentimental enthusiasm - on the exclamation point that is - rather than commitment -...
Laura Mercier Ambre Passion Elixir (2010) {New Fragrance}
For those who know and appreciate Ambre Passion (2005) by Laura Mercier or love a good, straight-up amber, a new more concentrated version is now available called Ambre Passion Elixir. Already remarkable for its pure, resinous rendition in the original...
Laura Tonatto Notte a Taif (2010) {New Perfume} E Duse is Back & New e-Commerce {Fragrance News}
It is with pleasure that I am able to report that independent Italian perfumer Laura Tonatto has now a new website which functions as an international e-commerce. It was until recently difficult to come by her fragrances unless you were...
Laurence Dumont Charmes Secrets Fleur de Tendresse, Douce Caresse, Nuit Sensuelle, Passion Absolue (2010) {New Perfumes}
Laurence Dumont is launching a new perfume collection entitled Charmes Secrets (Secret Charms). It comprises four perfumes meant to evoke four different and complementary universes destined to women who are on a mission to charm and seduce. They are called...
Le Parfum Josephine Baker (2010) {New Perfume} {Celebrity Fragrance}
Sephora will launch a second perfume this May 2010 dedicated to the world of showbiz and to Josephine Baker in particular. After having announced Le Parfum Sex Pistols, here comes Le Parfum Josephine Baker. And guess who is behind this...
Le Parfum Sex Pistols (2010): A French Look and Sniff at British Punk {New Perfume} {Celebrity Fragrance}
Sephora France will exclusively carry a new perfume from May 2010 dedicated to the remembrance of the heyday of the Sex Pistols. It's called Le Parfum Sex Pistols (Sex Pistols:The Perfume) and was announced by Vogue France rather than Vogue...
Legendary Fragrances Treasure Island (2008) {New Perfume} {Men's Cologne}
Legendary Fragrances launched a new men's cologne called Treasure Island (L'Île au Trésor). The Eau de Toilette is described as being a fresh and fruity woody scent. "The Legend of Treasure Island goes back 300 years ago, when buccaneers used...
Les Parfums de Rosine Rosissimo (2010) {New Fragrance} {Men's Cologne}
Les Parfums de Rosine, which specialize in rose fragrances, have launched their third masculine rose scent to date following Rose d'Homme (2005) and Twill Rose (2006), the latter a fragrance which women love to wear as well. The new composition...
Les Parfums de Rosine Secrets de Rose (2010): Dinner with Chamade, with Notes on Patrimonial Perfumes {Perfume Review} {Rose Notebook}
Secrets de Rose (Rose Secrets) is the 16th rose composition by Les Parfums de Rosine which specialize in sculpturing the different facets and interpretations of the queen of flowers. It was created in 2009 based on particular qualities of...
Les Parfums de Rosine Une Rose au Bord de la Mer (2010) {New Fragrance}
Les Parfums de Rosine are continuing their focused exploration of the rose note with a limited-edition this summer called Une Rose au Bord de la Mer (76€) (A Rose by the Sea Shore.) This marine-rose composition is inspired by the...
Linari Acqua Santa (2010): Like Crystal-Clear Holy Water {New Fragrance}
Niche perfumery Linari have announced the introduction of a new fragrance called Acqua Santa (Holy Water). The composition is signed by perfumer Maurice Roucel, the author of Hermès 24, Rochas Tocade, Guerlain L'Instant, Guerlain Insolence, Lolita Lempicka L, Dunhill Fresh,...
Loewe 7 (2010): The Spirit of Bullfighting with Cayetano Rivera {New Fragrance} {Men's Cologne} {Celebrity Scent}
In December 2009, Loewe announced that they would release a new masculine fragrance fronted by Spanish bullfighter Cayetano Rivera. And now hot off the news wire, we learn that the name of the fragrance is 7 or "Siete." It is...
Lolavie is Out, Jennifer Aniston is In: Name-Change Shocker, or Not {Fragrance News} {New Perfume} {Celebrity Scent}
In interesting - no, wait, make that earth-shattering fragrance-onomastics news, we learn through the press office of Harrods of London that the new perfume by Jennifer Aniston to launch tomorrow at the department store is not called Lolavie anymore but...
Lolita Lempicka Eau du Désir (2010): Eau de Cologne & Extrait in One...Who Knew? {New Perfume}
©Lolita LempickaThis spring, French designer Lolita Lempicka is introducing a perfume which aims to be innovative as it is structured both like an Eau de Cologne and a Pure Parfum or Extrait, all at the same time. It is a...
Lolita Lempicka Minuit Noir (2010) {New Perfume}
French designer Lolita Lempicka is launching a new version of her annual midnight-inspired take on the original Lolita Lempicka Eau de Parfum. In 2010 the seasonal flanker is called Minuit Noir (Black Midnight.) Eve's apple becomes the color and depth...
Lorenzo Villoresi Iperborea (2010) & New e-Boutique for the Master-Perfumer from Florence {New Perfume} {Scented Paths & Fragrant Addresses}
Announced early on, but confirmed only recently at Esxence 2010 in Milan, a new fragrance by Lorenzo Villoresi called Iperborea (Hyperborea) will be launched in September this year. The Florentine master-perfumer is a recipient of the François Coty prize, now...
Lorenzo Villoresi Iperborea (2010): Not An Oriental Garden {New Perfume}
Several years in the making and now just out is Iperborea by master-perfumer Lorenzo Villoresi who is also a winner of the prestigious Coty Prize.Contrary to some niche perfume houses which are able to convey a sense of selective taste...
Lubin Bluff, Figaro, Itasca, Inédite (2010) {New Fragrances}
Lubin, the revamped French perfume brand hailing from the 18th century, is coming up with four unisex new fragrances called Bluff, Figaro, Itasca, and Inédite. While their previous offerings were references, in name at least, to perfumes from the archives...
Lubin Vétiver Bluff (2010): My 4th of July Review on the 5th of July: Of Coca-Cola, Sweat and Pioneers which all Contributed to Building the Nation {New Fragrance} {Perfume Review & Musings}
As a preamble, I just wanted to say that the review of Bluff is meant to be my 4th of July (weekend) review to commemorate Independence Day. Hope you had a great Independence Day celebration! Vétiver Bluff by Lubin is...
Lulu Time (2008): The 1960s Smelled of Patch & Musk {New Fragrance} {Celebrity Perfume}
OK, so we missed this UK celebrity perfume of the end of 2008 which launched in December then. But it is so worth it to take a look back at it. In fact for all the missing fragrances from...
Lush - Gorilla Perfume Tuca Tuca (2010): Hippie Violet Leather {Fragrance Review} {New Perfume} {Violet Notebook}
As I pick up the new Tuca Tuca by Lush and Gorilla Perfumes, I suddenly realize that this is the origin for the scent of violet leaves which I have been smelling from time to time in the past two...
Lush Turns To Bath and Body Products For Fragrance Inspiration (2010) {New Perfumes}
Following a perfumery trend which attempts to blur boundaries between Haute and Low Perfumery, i.e., bath and body products usually referred to as functional perfumery, Lush have turned four of their popular toiletry scents into limited-edition perfumes. They are So...
Lush's New Baby: Gorilla Perfume Tuca Tuca (2010) {New Perfume - New Brand}
British toiletry and perfume makers Lush have created a new brand-within-the-brand called Gorilla Perfume. It is arising from the ashes of the regretfully departed B Never Too Busy to be Beautiful, but tear up not as some of their former...
M. Micallef Pomme d'Amour (2010) {New Fragrance}
M. Micallef, a luxury artisanal niche perfume brand from the south of France, have released a new packaging and a new name for a fragrance formerly known as Vanille-Mandarine which had been introduced in 2007 as part of the exclusive...
M. Micallef Shanaan (2010) {New Fragrance}
M. Micallef have added a new fragrance to their collection Les Exclusifs called Shanaan. Known for her sense of sparkly whimsy as applied to perfume flacons, co-founder Martine Micallef is also able to offer regular output of new fragrances in...
Maison Francis Kurkdjian Trianon Palace Versailles (2010): A Homage to the Woody Aromas of the Royal Domain {New Fragrance}
Perfumer Francis Nouhran Kurkdjian, who opened his own perfume house last fall in 2009 in Paris, Maison Francis Kurkdjian, offering an initial catalog of fragrances meant to cover the 24 hours of a day cycle, just introduced a new perfume...
Maison Martin Margiela (Untitled) (2010): Sneak Peek {New Perfume}
As announced earlier on (see here and here), Maison Martin Margiela has been preparing for the launch of their first perfume. The print edition of French Marie Claire of February 2010 started to unveil the fragrance. The upcoming perfume to...
Mango Lady Rebel (2009) {New Perfume} - Rock' n Roll Gen Y Ladies {Trend Alert}
Spanish fashion label Mango launched a new mass-market women's perfume in December 2009 called Lady Rebel. The perfume's imagery and spirit is in the same vein as those of Lady Vengeance by Juliette Has a Gun, Paco Rabanne Black XS...
Marc Jacobs Bang (2010): Niche for the Masses {New Fragrance} {Perfume Review & Musings}
As previously said, Bang is the new Marc Jacobs scent for men after an 8-year lapse in masculine perfumery since Marc Jacobs for Men. Coty reportedly approached Jacobs with the idea of a new men's launch. While the fragrance is...
Marc Jacobs Sees Codpiece Usage for Bang (2010) {New Fragrance} {Men's Cologne}
Marc Jacobs is preparing to launch a new men's fragrance called Bang from July 30th 2010. It's his first men's cologne since 2002 when the designer introduced Marc Jacobs for Men, a fig-centered composition. The added twist here, visually speaking,...
Mariah Carey Lollipop Bling: Ribbon, Honey, Mine Again (2010) {New Fragrances} {Celebrity Perfumes}
Mariah Carey has unveiled her new trio of perfumes Ribbon, Honey, and Mine Again to debut next month on July 1st 2010. They are all part of the Lollipop Bling concept which we made an announcement about earlier on. The...
Mariah Carey's Next Perfume is Called Lollipop Bling (2010) {New Perfume} {Celebrity Fragrance}
Fragrance names, especially those of celebrities, are becoming more and more the topics of passionate discussions online. Rihanna asked her fans to help her out here. Jennifer Aniston wavered, forsook staid and settled for Lolavie, and then everyone went scratching...
Marilyn Miglin Sixth Sense (2010) {New Fragrance}
Continuing to expand her collection of fragrances with near-magical influences (she is best-known for Pheromone and her arcane ancient Egyptian references), Marilyn Miglin has released a new perfume called Sixth Sense... ...
Marilyn Miglin Zanzi (ca. 2010): Feel Like You're in an Uninhabited Jungle {New Perfume}
Marilyn Miglin has launched a new fragrance called Zanzi. It is inspired by a trip the beauty entrepreneur took to Zanzibar and in particular by a scent which permeated the air wherever she would go without being able to identify...
Marry Me! by Lanvin (2010): More News and the "Correct Images"{New Perfume}
Mea Culpa -- The Scented Salamander got a slight slap on the wrist for not posting the "correct images" (see the incorrect image here) of the new ad campaign for Marry Me! by Lanvin. It's all for the best since...
Mary J Blige My Life (2010) {New Perfume} {Celebrity Fragrance}
Since the fall of 2008, news started circulating that singer Mary J Blige was going to launch her own signature perfume in collaboration with Carol's Daughter......
Mary J. Blige My Life (2010): Full Disclosure Now {New Perfume} {Celebrity Fragrance}
After an initial report in 2008 about her upcoming fragrance and a teaser given to an Italian magazine last month, Mary J. Blige is telling it all to WWD this morning: how her fragrance came about, what it represents for...
Mary J. Blige My Life (2010): Sweet Melopia {Fragrance Review}
Mary J. Blige My Life by Carol's Daughter is one of the latest celebrity fragrances to appear on the market and certainly the one which was most talked about in recent memory for its record-breaking sales on HSN on July...
Memo Manoa (2010): Inspired by an Inca Legend {New Fragrance}
Paris-based niche perfume house Memo have released a new fragrance this fall called Manoa inspired like the rest of their collection by an exotic destination. It launches with the tag line "City of gold and opoponax.""In the heart of Inca...
Michael Todd Swingle (2010): Whichever Way You Swing {New Perfume}
I wanted to present these perfumes to you because I find it so interesting that perfume is more that an assemblage of aromatic drops but reflects the preoccupations of society as well. Here the main distinguishing feature calling our...
Michalsky for Men & Women (2010): Getting into the Action without Further Ado {New Fragrances} {Men's Cologne}
German designer Michael Michalsky seems to be channelling both the ad and bottle for Bang by Marc Jacobs with his upcoming release of a duo of scent called Michalsky for Women and Men. Or is it just a trend handed...
Mila Schön Time Collection '60,'70,'80,'90,'00 (2009) {New Perfumes} {Fashion Notes}
Last winter 2009, the perfume brand Mila Schön launched a range of 5 fragrances meant to retrace each of the decades that marked the career in fashion of the Italian designer (ca.1916 -2008). The Time Collection includes '60,'70,'80,'90 and '00...
Molinard Patchouli Intense (2010): Gourmand Patch {New Perfume}
French perfume house Molinard will release a flanker to their Patchouli fragrance called Patchouli Intense. The smoky, earthy leaves originating from India have been rethought to convey a sense of both gourmandise and intensity for Christmas......
Molton Brown Cool Buchu, Bracing Silverbirch (2010) {New Fragrances} {Men's Colognes}
English grooming label Molton Brown have released two new men's fragrances called Cool Buchu and Bracing Silverbirch which are both playing on the register of Icy. Cool Buchu, ex-Cool EDT (2007) (see pic on the right) according to the US...
Mona Di Orio Les Nombres d'Or: Ambre, Musc, Cuir (2010): In Search of the Magic Number of Beauty {New Perfumes}
Nice-based perfumer Mona di Orio will launch a new trio of fragrances in a collection entitled Les Nombre d'Or (The Golden Sections) which comprises three different odes to a material: Ambre, Musc and Cuir (Leather). The compositions are inspired by...
Narciso Rodriguez Essence EDP Intense & Musc Collection Fall 2010 (2010): Perfumery Material Monogamy {New Perfume} {Fragrance News}
Narciso Rodriguez will release a new flanker to Essence, called Essence Eau de Parfum Intense. It is a limited-edition. It will be showcased as part of the Musc Collection Fall 2010 which also reprises For Her EDP Intense (2009) which...
Narciso Rodriguez for Her, Her Iridescent Fragrance (2010): Narcotic for Her {Perfume Review} {New Fragrance}
Her Iridescent Fragrance by Narciso Rodriguez is the newest flanker to the very successful Narciso Rodriguez for Her franchise which debuted in 2003. Narciso Rodriguez perfumes - it is my contention - do so well because the designer behind the...
Narciso Rodriguez Goes Iridescent (2010) {New Perfumes}
{A fragrance review of Her Iridescent Fragrance has been added to the blog!}Fashion designer Narciso Rodriguez is following up on the 2004 and 2009 launches of Narciso Rodriguez for Her and Essence with new, lighter twists. The new scents are...
Natura Brasil Essencial Exclusivo (2010) {New Fragrance} {Men's Cologne}
Brazilian beauty brand Natura Brasil have introduced a new men's perfume called Essencial Exclusivo. "The first inhale of this warmhearted fragrance expresses with simplicity the very essence of man." The scent is said to rest on the force of woodsy...
New & Noteworthy in Niche Perfumery in 2011 {Fragrance News} {New Perfumes}
Niche perfumery aficionados can look forward to several 2011 releases which have already been pre-announced.Without revealing too much (read: authentic teaser alert), Les Parfums de Rosine are reminding their followers and rose lovers more generally that they will be celebrating...
New Ad for Latest Guerlain Idylle EDT {Perfume Images & Adverts} {New Fragrance}
Following up on the Eau de Parfum version of Guerlain Idylle is a new, fresher and greener take on the jus available in Eau de Toilette concentration this fall. The advertising featuring young French actress Nora Arzeneder has also been...
New by Chanel: No.19's Flanker (2010), No.5 Dons Smart Garbs {Fragrance News} {New Perfume}
Rather discreetly one must say, yet there it is, Chanel have launched a new flanker to the classic No. 19 created originally by perfumer Henri Robert in 1970-1971, a year before or so Gabrielle Chanel (1883-1971) chose to pass away....
Nina Ricci Le Paradis de Nina (2010) {New Perfume}
Nina Ricci will launch a new perfume this spring in the Nina collection called Le paradis de Nina (The Paradise of Nina.) Each year now the brand puts out a flanker building on the success of the original from 2006....
Nina Ricci Nina L'Elixir (2010) {Fragrance Review}
Nina L'Elixir is the latest addition to the Nina portfolio which was inaugurated in 2006 to popular commercial acclaim with Nina Eau de Toilette. Perfumer Olivier Cresp working in tandem with Jacques Cavallier then, continued doing with it in a...
Nina Ricci Nina L'Elixir (2010): Fronted by Pop Singer Florrie Arnold {New Perfume} {Celebrity Fragrance}
Nina Ricci will launch a new variation of the original Nina (2006) from mid-August 2010 called Nina L'Elixir. The ad campaign has been refreshed as well with a new icon to embody the Nina princess: up-and-coming British pop singer Florrie...
Nuxe Bio Beauté Eau Fraîche de Toilette aux Fruits du Soleil & Eau Fraîche de Parfum aux Fruits Epicés (2009-2010)
Beauty brand Nuxe released in 2009 a duo of organic perfumes in two concentrations, in eau de toilette and eau de parfum called Fruits du Soleil and Fruits Epicés. They are part of the wave of mainstream organic scents that...
Omega Aqua Terra (2010): Wear It, Gauge It {New Fragrance} {Men's Cologne}
Omega watches have released their first men's fragrance called Omega Aqua Terra. It was composed for the elegant and sport-oriented man by perfumer Alberto Morillas who happens to be a connoisseur and collector of luxury watches. "Like the watch, the...
Opening of a New Parfums de Nicolaï Boutique in Paris & Launch of Sicily-Inspired L'Eau Mixte: The Report {Fragrance News} {New Perfume}
Our contributor Yasmine brought us back a report in words and images about the inauguration of the new Parfums de Nicolaï boutique located 45, rue des Archives which took place on April 15th, 2010. One can admire there the new...
Orla Kiely Eau de Parfum (2010): Charm of the 60s {New Fragrance}
Irish fashion designer Orla Kiely who is based in London and got her first big break with Harrods in 1995 who then commissioned her a range of hats upon her graduation from the Royal College of Art launched her...
Ouverture d'une Nouvelle Boutique Parfums de Nicolaï et Lancement de L'Eau Mixte {Fragrance News} {New Perfume}
The Scented Salamander: The French Edition/L'Edition FrançaiseNotre contributrice Yasmine nous a ramené un reportage en mots et en photos de l'inauguration le 15 avril 2010 de la nouvelle boutique des Parfums de Nicolaï sise 45, rue des Archives. On peut...
Pacifica Mediterranean Fig (2010): A Homage to the Classic French Interpretation of Fig {New Perfume}
Pacifica have released a new perfume called Mediterranean Fig which draws inspiration not just from nature but from the history of perfumery saying that it is "...inspired by the brilliant, classic French interpretation of fig, using all the elements of...
Paco Rabanne Lady Million (2010): Definining Femininity & the Amorous Code {Perfume Review & Musings} {New Fragrance}
Lady Million is the new, much anticipated release by Paco Rabanne following the top-of-the-chart successful men's version 1 Million which launched in 2008. So hooked are people on the original cologne that a 200 ml size oversized flacon was released...
Paco Rabanne Lady Million (2010): Snapping My Fingers Right Back at You {New Fragrance} {Celebrity Perfume}
Paco Rabanne have unveiled their upcoming new feminine fragrance, the counterpart to best-selling 1 Million. It is called Lady Million and is fronted by model Dree Hemingway snapping her fingers like her male predecessor. One of the playful concepts for...
Papier d'Armenie La Rose (2009) {New Perfume} {Home Fragrance} {Rose Notebook}
Papier d'Arménie (Paper from Armenia) is a brand established in 1885 famous for its salubrious booklets of papers that diffuse a sanitizing scent when they burn. They smell exquisitely of benzoin from Laos. After offering a modern adaptation of their...
Paquin Ever After, 9 X 9 (2010): The Comeback of Paquin Fashion & Perfumes {New Fragrances} {Fashion Notes}
The house of Paquin which was established in 1891 by ex-model and model-maker Jeanne Paquin née Jeanne Beckers and closed its doors in 1956 despite having bought Worth just a few years before, is preparing for its comeback to take...
Parfumerie Générale Gardénia Grand Soir, Bois Naufragé (2010) {New Perfumes}
Parfumerie Générale by Pierre Guillaume is launching a duo of limited-editions this spring 2010. One of the fragrances is a floral called Gardénia Grand Soir (Gala Evening Gardenia) and the other one a woodsy composition, Bois Naufragé (Shipwrecked Wood).......
Parfums d'Orsay L'Intrigante (2010) {New Fragrance}
Parfums d'Orsay, named after illustrious dandy Comte d'Orsay (1801-1852) and the repository of his perfume formulas, have launched a new feminine fragrance called L'Intrigante (The Schemer) in their Les Intenses collection where it joins Le Dandy, La Dandy and Le...
Parfums de Nicolaï Kiss Me Tender (2010) {New Fragrance}
Parfums de Nicolaï just launched their latest feminine fragrance creation in Paris. Centering on a quintessentially Belle Epoque flower, the powdery Heliotrope also nicknamed "cherry-pie" for its pastry-like scent, it is called Kiss Me Tender. The floriental composition is signed...
Parfums de Nicolaï or 3 News for this Spring 2010: l'Eau MiXte, Un Soir en Sicile, New Boutique - Update
{A reportage about the Nicolaï perfume launch and boutique inauguration has been added to the blog!}{Un reportage sur l'inauguration de la nouvelle boutique Nicolaï et le lancement de L'Eau Mixte a été ajouté au blog!}Parfums de Nicolaï have three surprises...
Parfums Delrae Coup de Foudre (2010) {New Perfume}
American niche perfume brand Parfums Delrae with a definite Francophile slant and a foot in Grasse founded by DelRae Roth have launched their 7th perfume called Coup de Foudre (Love at First Sight). It is a composition which pays homage...
Parfums Delrae Emotionnelle (2009) {New Perfume}
Parfums DelRae will launch a new perfume inspired by Paris called Emotionnelle (Emotional). The brand founder wanted to refer to the emotions she felt while in the city of lights and perfumes and asked perfumer Michel Roudnitska to transcribe those...
Parfums DelRae Panache (2010): Le Mot de la Fin {New Fragrance}
San-Francisco based niche perfume house DelRae have introduced a new unisex fragrance called Panache inspired by the iconic character from Edmond de Rostand play Cyrano de Bergerac. Endowed with a magnificently glaring pif, it is tempting for a perfumier to...
Paris Hilton's 10th Scent is Tease & Pays Homage to Marilyn Monroe (2010) {New Perfume} {Celebrity Fragrance}
As it surfaced earlier on in January, busy bee Paris Hilton was preparing to launch a new perfume, her 10th to date, this time inspired by one of her icons, Marilyn Monroe. We can now confirm that the new fragrance...
Penhaligon's Anthology Eau de Cologne and Orange Blossom (2010) {New Perfumes}
This spring 2010, Penhaligon's is preparing to launch two new perfumes in their Anthology collection which has been dedicated to re-introducing a selection of long-discontinued perfumes hitherto only preserved in paper form in their archives. The house would possess archival...
Penhaligon's Jubilee Bouquet, Zizonia (2010) {New Perfumes}
Penhaligon's will release two new perfumes in their Anthology series from August 9th, 2010 called Jubilee Bouquet and Zizonia. The collection has been majoritarily used to showcase, quite unexpectedly at first but famously by now, modern reformulations of classics by...
Penhaligon's Sartorial (2010): Savile Row Bottled {New Fragrance} {Men's Cologne}
British perfume house Penhaligon's Est. 1870 have launched a new men's scent created by perfumer Bertrand Duchaufour called Sartorial. Its tag line is "Sartorial, the fragrance of the new gentlemen."The elegantly named fragrance was inspired by a precise atmospheric place...
Perfumes Hedone EAU-MO Eau de Toilette Pour Gay (2009) {New Perfume}
Last fall in November 2009 Spanish label Perfumes Hedoné introduced a fragrance dedicated to gay men called EAU-MO and subtitled Eau de Toilette Pour Gay. "The smell of things is the only unequivocal proof that the soul exists. Cedar smells...
Perle di Bianca Profumo (2009): Inspired by Bianca Cappello {New Perfume} {Celebrity Fragrance}
Last fall, a perfume cultural project was born inspired by a tragic love story set in Renaissance Italy, Perle di Bianca (Bianca's pearls). The fragrance aims to capture the personality and destiny of Bianca Cappello (1542-1587), a patrician Venitian woman...
Peter Andre Mysterious Girl (2010) {New Fragrance} {Celebrity Perfume}
English pop singer Peter Andre, after launching his debut scent in 2009 called Unconditional pour Femme followed by Conditional pour Homme in 2010 is returning to his female fan base with Mysterious Girl pour Femme named after one of his...
Prada Infusion d'Iris Eau de Toilette (2010): Fronted by Lara Stone {New Perfume}
©PradaPrada is releasing a new variation of its hit fragrance Infusion d'Iris Eau de Parfum initially introduced in 2007. This spring, a flanker is available in a lighter concentration, in eau de toilette. The perfume is meant to evoke "the...
Prada Infusion D'iris Eau de Toilette (2010): Want to Powder Your Décolleté? {New Fragrance}
Prada have finally released their latest perfume, Infusion D'Iris Eau de Toilette, which they had announced before for spring 2010 but which is only now making it to the boutique shelves. It might have been worth the wait as it...
Prada Infusion de Tubereuse and Infusion de Vetiver (2010) {New Perfumes}
{A fragrance review of Prada Infusion de Vétiver has been added to the blog!}{A fragrance review of Prada Infusion de Tubéreuse has been added to the blog!}Following Infusion d'Iris, Infusion d'Homme and Infusion de Fleur d'Oranger, Prada will launch a...
Profumum Roma Ninfea, Arso, Battito d'Ali (2010) {New Fragrances}
Italian niche perfumery Profumum Roma have released three new fragrances since 2009 which are called Ninfea (Water Lily), Arso (Burnt) and Battito d'Ali (Fluttering of the Wings.) Ninfea is inspired by the image of a dew-drenched secret garden on which...
Pupa In Case of Love (2010) {New Fragrance}
Italian makeup and perfume brand Pupa have introduced a new fragrance for women called In Case of Love to help you seduce your and his senses. In line with their trademark inventive packagings, the Eau de toilette comes in...
Queen Latifah will Launch Second Queenly Perfume (2010) {New Fragrance} {Celebrity Scent}
After the launch of Queen in 2009, actress, singer and rapper Queen Latifah is going to follow up on her debut fragrance with an upcoming flanker this fall which will develop her Queen collection......
Revlon Bling Bling (2010): A Bling Fest is an Oh-So-Popular Concept These Days {New Fragrance} {Trend Alert}
Revlon has launched a new perfume called Bling Bling which is especially targeting the Spanish-speaking markets judging from their Facebook page which details the information about the new perfume in Spanish. The scent is said to be the love child...
Rihanna Announces Debut Signature Perfume Reb'l Fleur (2011) {New Fragrance} {Celebrity Perfume}
Singer Rihanna, who did not hesitate to harness the power of the internet to look for a perfume name back in March 2010 asking her fans to provide her with suggestions, has now settled for a beauty-inspired fragrance...
Rituals (2010): A New Collection of 8 Signed Fragrances that Dare You to Smell Them {New Perfumes} {Men's Colognes}
Dutch beauty brand Rituals have introduced a collection of 8 new Eaux de Parfum based on the concept of creating harmonies resting on two main materials of perfumery. What is more immediately noteworthy is to see that Raymond Cloosterman, founder...
Robert Piguet Calypso (2010): For Vintage Fashion Lovers {New Perfume}
Calypso is one of the Robert Piguet perfumes that were launched after the passing away of the couturier in 1953, the link with the past being kept alive in this case by the perfumer who created it at the time...
Roberto Cavalli Anniversary (2010) {New Fragrance}
Italian designer Roberto Cavalli will launch a new women's fragrance to celebrate the 40th anniversary of his brand from September-October 2010. The new perfume, described as a fruity-floral, was named Anniversary. It was created by perfumer Olivier Polge. The entire...
Rochas Eau de Rochas Fraîche (2010) {New Fragrance}
Coinciding with the occasion of the 40th anniversary of Eau de Rochas, the perfume brand has released a new flanker to their enduring best-seller created in 1970 by perfumer Nicolas Mamounas called Eau de Rochas Fraîche.The perfume, considered a classic...
Roja Dove Buzz (2010): Having Fun with The Sun {New Fragrance}
Fragrance expert and perfume collector Roja Dove has partnered with British tabloid The Sun to create a fragrance inspired by the paper's favorite celebrities called Buzz. The tag line is "Entertainment bottled." "Buzz is the glamour of a film premiere,...
Roja Dove Diaghilev (2010): V & A Pay a Chypré Homage to Founder of Ballets Russes {New Fragrance} {Celebrity Perfume}
Fragrance expert Roja Dove has collaborated with the Victoria & Albert Museum to release a limited-edition perfume from September 2010 inspired by the personality and art of Serge Diaghilev, the impresario of the legendary Ballets Russes. The V & A...
Salvador Dali Laguna Maravilla (2010) {New Perfume}
Parfums Salvador Dali will launch a new women's perfume called Laguna Maravilla. It is a flanker to Laguna (1991) and was created by perfumer Marc Buxton of Symrise the original composer of Laguna. The fragrance, which is said to invite...
Salvador Dali Little Kiss Me (2010) {New Perfume}
Parfums Salvador Dali will launch a new fragrance this spring for youngins and young-spirited women alike in April of 2010 called Little Kiss Me.......
Santa Maria Novella to Celebrate 400th Anniversary with Porcellana and Ottone (2010) {New Fragrances}
The oldest pharmacy in the world is in Florence. Santa Maria Novella which began its remedial activities led by friars in the 13th century and later went on to create perfumes has started to signal the opening of the festivities...
Scarface Fragrance Collection for Men & Women (2010) {New Fragrances} {Celebrity Perfume}
3B International and Universal Partnership & Licensings (UP & L) have partnered to launch a duo of perfumes inspired by the movie Scarface (1983) starring Al Pacino as Tony Montana. The new scents are part the Scarface Fragrance Collection which...
Serge Lutens Bas de Soie (2010) {New Fragrance}
Serge Lutens will launch a new perfume from June 2010 called Bas de Soie (Silk Stockings). This fragrance visibly continues to develop his series of reflections on a sartorial theme after Serge Noire (2008) and Fourreau Noir (2009). As is...
Serge Lutens Boxeuses (2010) {New Fragrance}
After L'Eau de Serge Lutens and Bas de Soie, Serge Lutens will launch a third opus this year called Boxeuses (Boxers in the feminine) to be introduced in September 2010. Perhaps because the composition is even more complex than Bas...
Serious Skin Care Feather (2010) {New Fragrance}
After Sistine and 3 For 1 Reflections, beauty brand Serious Skin Care have released a new fragrance called Feather which is described as a clean, modern perfume, light enough to wear everyday......
Shakira S (2010) {New Perfume} {Celebrity Fragrance}
Shakira unveiled her new perfume called S yesterday in Madrid on June 22, 2010. The fragrance is said to contain notes of benzoin, amber, vanilla, fresh woods and Indian jasmine Sambac.You can take a peek at the new fragrance in...
Shantara Isiris (2010): Organically Inspired by Egypt {New Fragrance} {Green Products}
Organic brand of perfume Shantara have released a new composition signed by Grasse-based Jean-Claude Gigodot. It is called Isiris and follows Rêve Etoilé and Shaman pour Homme.The brand's website which likes to offer a dramatic showcasing of their perfumes belies...
Sky + HD Eau de Stade for FIFA (2010): Fronted by Rachel Stevens {New Perfume} {Celebrity Fragrance}
To commemorate the event of the 2010 FIFA World Cup which starts on June 11th, TV service Sky + HD released an unisex fragrance called Eau de Stade which is fronted by British celebrity Rachel Stevens. In one of the...
Stella McCartney Sheer Stella(2010): Organically Yours {New Perfume} {Rose Notebook}
Since 2004 when the first flanker Sheer Stella was introduced as a spring/summer edition of the original Stella launched in 2003 and signed by perfumer Jacques Cavallier, an annual edition has been released each year. In 2010, there is a...
Stendhal Ambre Sublime (2010) {New Fragrance}
French beauty brand Stendhal est. 1949 have released a new women's perfume following the reported success of their 2009 launch of Elixir Noir. Ambre Sublime ties in with a dynamic trend of ambery perfume creation this fall-winter 2010 which comprises... ...
Stendhal Elixir Noir (2009) {New Perfume}
Stendhal launched a perfume in the fall of 2009 called Elixir Noir. The fragrance is described as a floral oriental and was created by perfumer Emilie Coppermann of Symrise......
Strellson No.1 (2010): ScentTrek Wacapou is the By-Word {New Perfume} {Men's Cologne}
Swiss men's ready-to-wear brand Strellson will launch a new fragrance from mid-March 2010 called Strellson No.1. The perfume was developed by Givaudan and is one of those fragrances that benefit from the company's research into nature-inspired aromatic molecules that may...
Studio Beauty Mix at Fred Segal Nudité Intense (2010): "The Anti-Perfume" {New Fragrance} {Trend Alert}
The concept of the anti-perfume seems to be the new trendy or cutting-edge critical thinking in town, it's still hard to tell. Even Jennifer Aniston, who comes across as intelligent by the way, managed to plug it in the celebrity...
Sue Devitt Golden Temple Effusion (2010) {New Perfume} {Beauty Notes}
Makeup artist Sue Devitt, who hails from Australia, will launch a new, limited-edition fragrance entitled Golden Temple Effusion inspired by her love of travel and encounter with the religious temple architecture of Thailand. The scent, which was developed by IFF,...
Ted Lapidus White Soul (2010) {New Fragrance}
Ted Lapidus launched a new fragrance for women called White Soul which is meant to be "the feminine alter ego of Black Soul," their anniversary men's cologne launched in 2009.The flacon is meant to suggest the feminine figure including the...
Teo Cabanel Early Roses (2010): Morning Roses {New Perfume} {Rose Notebook}
French niche perfume house Teo Cabanel, originally established in 1893 and reopened more recently in 2005 will launch a new fragrance this fall called Early Roses from September 2010. The eau de parfum is described as being "floral, aerial and...
The Body Shop Dreams Unlimited (2010): The Authorial, Inspirational & Ecological Edges {New Fragrance}
The Body Shop have launched a new feminine perfume called Dreams Unlimited. In what looks like a first for the brand, the USA website is also advertising the names of the two perfumers who composed the fragrance: IFF's Loc Dong...
The Body Shop Launches Lychee Blossom/Fleur de Litchi (2010) {New Perfume}
Lychee blossoms by kithhRather than to offer a flanker to their Cherry Blossom perfume like L'Occitane and Bath & Body Works did to meet the demands of a popular trend, The Body Shop this spring 2010 is releasing a perfume...
The Body Shop Midnight Bakula (2010) {New Fragrance}
The Body Shop is offering a new white-floral composition baptized Midnight Bakula (Mimusops Elengi) inspired by an ancient plant used in Ayurveda medecine. Its flowers have the property of retaining their fragrance for a long time, even after they have...
The Body Shop Sparkling Apple / Pomme Pétillante (2010) {New Fragrance}
The Body Shop have released a new Eau de Toilette called Sparkling Apple / Pomme Pétillante which is described as a green scent, one of the rarer fragrance families available on the market according to Fragrances of the World...
The Brothers Quay Introduce Wonderwood by Comme des Garçons (2010) {New Fragrance}
Comme des Garçons are preparing to launch a new fragrance from June 24th 2010 in London called Wonderwood which seems to have benefited from a particularly lavish attention on the part of the label, what with a dedicated website incorporating...
The City of Beverly Hills Must Have, Rodeo, Iconic (2010): Perfume Still the Best Sign of the Good Life {New Fragrances}
While some people may bemoan the route of the loss of prestige that fragrance is taking by becoming too democratic, too Walmart, a small yet prestigious town still believes that it is the best merchandising option, not to say representation,...
The Latest Teachings in Perfumery are the Oxymoron and New Depth + Jo Malone Cologne Intense Collection (2010) {New Perfume} {Scented Thoughts}
Le saut dans le vide / The Leap into the Void, with Yves Klein. By Harry Shunk via Wikimedia Commons.By Chantal-Hélène WagnerLately, a number of perfumes have started trickling into the market which present a common point: the oxymoronic structure.They...
Thierry Mugler A*Men Sunessence Edition Orage d'Eté (2010) {New Perfume} {Men's Cologne}
Thierry Mugler have introduced the first limited-edition of A*Men called A*Men Sunessence Edition Orage d'Eté (Summer Storm Edition) for spring-summer 2010."The energy of the sun regenerates A*Men in the midst of a summer storm. Between a sensual warmth and an...
Thierry Mugler Womanity (2010): Sweet and Savory {New Fragrance}
Thierry Mugler Parfums whose inventiveness and creativity have ensured a steady stream of out-of-the-ordinary fragrances since Angel in 1992, is preparing to release a new perfume from June meant to break the mold once again. Called Womanity (humanity + city...
Thomas Sabo Charm Rose (2010) {New Fragrance}
German jewelry designer Thomas Sabo known for his whimsical and highly collectible sterling silver charms will launch a perfume from August 2010 called Charm Rose. The tag line is "Your charm fragrance." It addresses both women and girls promising to...
Tim McGraw Silver (2010): Urban Cowboy {Newly Referenced Fragrance} {Celebrity Scent} {Perfume Images & Ads}
In the summer of 2010, country star Tim McGraw released his third perfume called McGraw Silver. It came after the reported success of McGraw (2008) and Southern Blend (2009.) The message of the cologne was to play up to the...
Tommy Hilfiger Loud for Her & Him (2010): From Woodstock to The Ting Tings & Co-Creating Music and Fragrance {New Fragrances}
Tommy Hilfiger launched a new duo of fragrances this month called Loud for Her and Loud for Him. The quirk here is that the brand wanted to inaugurate a new creative approach this time and instead of releasing just an...
Tommy Hilfiger Tommy & Tommy Girl Summer 2010 {New Fragrances}
The Tommy by Tommy Hilfiger franchise sees two new limited-time summer additions inspired by "the freedom of the sea" this year. Tommy and Tommy Girl Summer 2010 were launched in February. Trudi Loren of the Estée Lauder cos said,"The summer...
Tova Turquoisé (2010) {New Perfume}
Popular fragrance developer Tova has introduced a new perfume called Tova Turquoisé. It is debuting on the Germany QVC site. If the name of the fragrance seems to be an allusion to a blue marine scent, there is no sign...
Twirl by Kate Spade (2010) {New Perfume}
Kate Spade is making further forays into the fragrance world from September 2010 with a new perfume called Twirl. The move is said to be part of a desire to expand and consolidate the lifestyle positioning of the brand for...
Urban Decay Return to Fragrance with Revolver (2010) {New Perfume}
Cosmetics and makeup label Urban Decay owned by Castanea Partners since 2009 (also owners of Betsey Johnson) are turning again to perfume after a 6-year creative intermission and for a limited time only creating a web-exclusive event with the release...
Van Cleef & Arpels Midnight in Paris EDT & EDP (2010): Dark Lily of the Valley for Men {New Fragrance} {Men's Cologne}
Luxury jewelry maker Van Cleef & Arpels will launch a new masculine fragrance from September 2010 called Midnight in Paris. It will be readily available in two concentrations, in Eau de Toilette and Eau de Parfum. The idea behind the...
Vera Wang Preppy Princess (2010) {New Fragrance}
Vera Wang launched a new limited edition fragrance part of the Princess franchise called Preppy Princess. The original Princess launched in 2006 and was followed by Flower Princess (2008), Rock Princess (2009), Glam Princess (2009) and now a new type...
Versace Vanitas (2010) {New Fragrance}
Following this year's Versus by Versace, the brand is taking little respite and will launch a new women's perfume this month in November called Vanitas. The jus, a woody floral, is signed by perfumer Dora Baghriche-Arnaud. Next spring, expect also...
Versace Versus (2010): Fronted by Lara Stone & Inspired by Brigitte Bardot {New Perfume} {Fragrance Images & Ads}
Versace under the helm of Donatella Versace will pump new life into the Versus collection of fragrances with a new perfume called Versus. An original Versus scent was launched in 1991 followed by Versus Donna in 1992. Over the years...
Victoria's Secret Bombshell (2010) {New Fragrance}
Victoria's Secret is using the code word Bombshell to launch its new fragrance to debut during the next New York's Fashion Week. The perfume is not just about image and fantasy though as the composition has the ambition to be...
Victoria's Secret Heavenly Flowers (2010) {New Perfume}
Lingerie label Victoria's Secret have introduced a new limited-edition scent called Heavenly Flowers which was launched today 24 April 2010 at Victoria's Secret Soho in New York City (see party pictures here.) The Eau de Toilette is explicitly said to...
Victoria's Secret Life is Pink Wish Pink, Live Pink, Hope Pink (2010) *New Fragrances*
Lingerie brand Victoria's Secret is not just about intimate apparel but helping you define who you are. Perfume is a more visible expression of that quest - while I do take the point - lingerie can have a similar effect,...
Victoria's Secret Parfums Intimes Chiffon Peony Freesia (2010) *New Fragrance*
I know, this visual could be better but that's the one the brand offers on their site. It's hard to tell it's a fragrance bottle, but it is, behind the chiffon pouf.Victoria's Secret is sharing a new secret of seduction...
Vivienne Westwood Naughty Alice (2010) {New Fragrance}
British designer Vivienne Westwood is paying homage to Lewis Caroll's Alice in Wonderland this fall with a new perfume called Naughty Alice which will debut in late September 2010. We are told it "references magic and mischief."The couturière's talent had...
Wolfgang Joop (2008) {New Perfume} {Men's Cologne}
Wolfgang Joop launched its first masculine cologne called Wolfgang Joop named after the founder of the fashion label who fronts the ad campaign. The brand is distinct from Joop! which was definitely let go of by its founder in 2001....
Yardley You're the Fire is Back on US Soil (1973 / 2010) {New Perfume - Relaunch)
If you enjoy Opium by Yves Saint Laurent, you might be interested in giving a sniff to You're the Fire by Yardley, the little-known perfume from the 70s that was a source of inspiration for the Yves Saint Laurent global...
Yardley You're the Fire Summer Nights (2010) {New Perfume)
Yardley of London released in the beginning of 2010 a new flanker to their classic You're the Fire (1973) called You're the Fire Summer Nights. It appears to be exclusive to the South African market where the original You're the...
Yves Rocher Comme Une Evidence Green for Men (2011) {New Fragrance}
Yves Rocher will add a flanker within the Comme-Une-Evidence-fragrance franchise, which exists both for women and men. The women's version is a French bestseller. Comme Une Evidence Green, to launch in February 2011, will follow up on Comme Une...
Yves Rocher So Elixir Eau de Toilette (2010) {New Fragrance}
While the American market is seeing the release of the new So Elixir Eau de Parfum by Yves Rocher (now $30 introductory offer instead of $58) this April 2010, which was initially introduced in Europe last year, the European market...
Yves Rocher Vanille Noire (2010): Triple Vanilla {New Perfume}
Yves Rocher will introduce a new fragrance as part of their more select collection entitled Secrets d'Essences which year after year showcases a qualitative natural perfumery material benefiting from careful selection, state-of-the-art extraction methods and a famous perfumer's signature. After...
Yves Saint Laurent Belle d'Opium (2010): More Information on the New-Generation Opium {New Perfume} {Fragrance News} {Scented Thoughts}
The official concept behind the anticipated public launch of Belle d'Opium is not very different from what Opium purported to be when it launched in 1977, to be a modern-day Shalimar better attuned to younger generations. Belle d'Opium plays the...
Yves Saint Laurent Launches Belle d'Opium with French Celeb Mélanie Thierry (2010) {New Fragrance} {Celebrity Perfume}
A couple of days ago I got contacted by a YSL PR with a rather vague announcement about a new fragrance by the brand. The only thing a bit defining I was able to take away was that it was...
Yves Saint Laurent Parisienne à L'Extrême (2010): The Parisian Woman According to Grojsman {New Fragrance} {Perfume Review}
"The portrait of an incredibly free woman.She wasn't born in Paris but Paris has adopted her.In the heart of the night, in the fever of a caress, she knows how to love and live, live and love with intensity...""Le portrait...
Zadig & Voltaire to Launch Tome 2 with Clarins {Fragrance News} {New Perfume}
After releasing Tome 1 La Pureté (Tome 1 Purity) (Part 2 of review here: Patchoulait), their debut perfume in 2009, French fashion label Zadig & Voltaire have encountered tangible enough success that they have had to enter into partnership with...
Zippo The Original (2010) {New Fragrance} {Men's Cologne}
The American brand of lighters Zippo created in 1932 in Bradford, PA have launched their debut fragrance for Men called Zippo The Original. The brand put emphasis on the iconicity of the lighter's design and reveal that they have...