Valentino, aware that a segment of European society -- its well-mannered, golden youth -- is heaving under the constraint of too many rules, are dedicating their new perfume Valentina to this archetype of a young Italian woman who learns to...
Excelsis Fine Fragrances, which debuted in 2007 with a historical recipe recreated as The Pope's Cologne are now offering a follow-up scent inspired by yet another pope, this time our contemporary Benedict XVI.Benedictus is meant to celebrate the 60th anniversary...
Calvin Klein will issue a limited-edition flacon containing the iconic unisex fragrance of the 90s, CK One (1994). The edition is called CK One on the Go and will debut on July 17, 2011.The 20 ml flat container was shaped...
Avon have launched a new trio of fragrances inspired by happy hours and cocktails entitled Scentini. Citrus Chill, Rose Fizz and Plum Twist debut with the tag line "A fruity fragrance cocktail! Shake it up…spritz it on…let the fun begin!"...
Mercedes-Benz have taken the historical step on June 21, 2011 to sign an agreement to launch their first fragrance collection, 125 years after their foundation. Mercedes-Benz-Daimler are already noted for their presence in the world of fashion thanks to their...
We knew that Ulta were holding on to Calyx after the demise of Prescriptives, but little did we know that they have started implementing a cultural-cum-marketing policy of vintage-perfume rescuing. Apparently in an effort to bring back beloved classics into...
Philosophy have issued a limited-edition perfume for summer 2011 called Summer Grace."summer grace embraces the carefree spirit of summer. this warm, bright floral fragrance was created to make a woman feel the lighthearted happiness and ease of summer."Only notes given...
The commercial for Gucci Guilty pour Homme was filmed in the Cinecitta studios in Rome. It is signed by director Frank Miller and stars Evan Rachel Wood and Chris Evans. The song is Depeche Mode's Strange Love sung by...
Gucci Guilty for Men is the new masculine counterpart to Guilty for Women, which was launched last year. Described as an "intense and individual contemporary fougère" in reality, it further solidifies the fragrance vision of artistic director Frida Giannini who...
This spring 2011, Lolilta Lempicka issued an Eau-de-Toillette flanker to the original Si Lolita Eau de Parfum (2009). The new version is said to be fresher, greener, and crispier.When Si Lolita hit the market, it was advertized as a woody-spicy...
Jessica Simpson will introduce her fourth and last scent chapter in the Fancy collection which debuted in 2008 with Fancy. Next followed Fancy Love (2009) and Fancy Nights (2010). The mood this time is quite different from that of the...
The sizes of the Parfums de Nicolaï perfumeries in Paris really make you think of them as neighborhood perfumeries. This is why it is so easy to associate them with the intimate streets of Paris. If the perfume is called...
British designer Paul Smith has launched a new duo of scents for men and women meant to conjure up a sense of unmistakable positivity in a context where all too often simple messages get lost. About Optimistic, Smith said,“I wanted...
Beauty label Majolica Majora of the Shiseido group, which focuses on the Asian market, launched a whimsical gel perfume bottled in a distinctive packaging evoking a phial holding a love potion at the end of 2010 called Majoromantica. Introduced as...