Avon will launch a new celebrity fragrance for women in April 2009 called Spotlight (because nowadays everyone wants to be in the spotlight as Andy Warhol predicted, but without the "want-to" part which is very internet, very 21st century). Its...
Christina Aguilera is as it turns out a veteran perfume developer only press releases and articles usually are careful not to mention this somewhat attention-diverting fact. It might also not be the best of publicities to point out that a...
Following the recent launch of their first fine fragrance composition called Pearls, bath and body brand Carol's Daughter, who might be looking to emulate a brand like Fresh purveyor of both bath and body and fine perfumes, is preparing to...
The brand My DNA Fragrance, which already came into the market with a biological twist on the familiar concept of the unique, perfect-fit fragrance, blending scents incorporating a finger-print signature based on your DNA sample, has now introduced a limited-edition...
The new ad for Dior Hypnotic Poison with actress Monica Bellucci. The tag line is Dior est mon poison (Dior is my poison). An advertising that plays to the stereotype or archetype of Eve. The bottle of Hypnotic Poison becomes...
Lanvin have announced that tennis champion Rafael Nadal will be the spokesperson for their upcoming new line of men's scents called Lanvin L'Homme Sport. Nadal has been ranked #1 tennis player in the world since August 2008.The first perfume in...
The American Society of Perfumers was established in 1947. It is currently headed by president Marvel Fields and vice-president Jim Krivda. The upcoming Perfumers Choice Awards will showcase the debut perfume by actor Tony Sirico from the Soprano series, called...
Actress Sarah Jessica Parker is expanding further the lure of her Lovely Collection with three new perfumes meant to mark three different periods of the day: Dawn, Endless, Twilight. In other words it is an invitation to stay longer with...
I am not sure I need to smell this one but it is so fun to see everyone and their neighbors getting to deh-ve-lo-peh a perfume that I couldn't resist posting about Hollyoaks by Hollyoaks, the new indispensable fragrance for...
To fête the 20th anniversary of their label, team Badgley & Mischka have concocted a new juice meant to embody the dreams and glamor that their company was able to foster. The idea is simple: as Badgley puts it "One...
French actor Vincent Cassel will lend his looks to a new masculine fragrance by Yves Saint Laurent to be launched next spring on March 2, 2009. YSL in this manner will follow up on the success of L'Homme which was...
You can now contemplate Britney Spears in her new, freshly-minted ad for her upcoming fragrance Hidden Fantasy to be launched in December 2008, as previously announced. It was taken a week or so ago. The main theme is red, red,...
Britney Spears at the MTV Awards in Los Angeles in September 2008The embryo of a news has started circulating whereby we learn that Britney Spears will release a new scent on December 2, 2008 called Hidden Fantasy to coincide with...
Parlux Fragrances know about the media-attention capital Paris Hilton possesses and that's the main point,"Katz takes a wide-gauge view of the Hilton business. To him, a fragrance launch is a process of bringing news to the Hilton customer. Whether it...