For summer 2014, Hugo Boss are launching a new perfume for women called Ma Vie (My Life), which is fronted by actress Gwyneth Paltrow, the brand ambassador......
There is a new addition to the Heat by Beyoncé range which started out in 2010. It has been baptized Heat Wild Orchid. Pantone color of the year for 2014 is Radiant Orchid 18-3224 so it is perhaps not...
Givenchy have unveiled their new, upcoming feminine perfume fronted by singer Alicia Keys, as announced previously. The new jus is called Dahlia Divin. It revolves around jasmine sambac, a perfumery material which is inspiring other 2014 perfumes like Van...
The Bustiest Perfume in the Market Since Jean Paul Gaultier Pop queen Nicki Minaj will launch a new pillar fragrance, her third, called Onika, she announced on her Instagram account......
Inspirational Perfumes, Not Just Celebrity PerfumesTennis champion Maria Sharapova, who just won Roland Garros, has been named new fragrance ambassador by Avon to convey the inspirational messages found behind the new duo of perfumes Luck for Her and Luck for...
Elenoire Casalegno is in her own words, a model, TV presenter, mother and fashion blogger from Italy. Her blog entitled Be Fashion Not Victim is also the name of her debut commercial perfume whose core message is that you ought...
Gisèle Bündchen by Lili Ferraz ca. 2006 - Wikimedia Commons Timely & Strategic Partnership, with Love from BrazilGlobal beauty and fashion face Gisèle Bündchen has been tapped to become the next icon for the classic of classics, the No.5 by...
Pop singer Katy Perry is preparing to launch a new fragrance for women in the Killer Queen series called Royal Revolution, "Start a riot with notes of Mystical Blackthorn, a flower known in the dark ages for its magical...
Pop singer Alicia Keys has been tapped as the new feminine face of Givenchy Parfums. She will join the likes of Audrey Hepburn, bien sûr - who has left an indelible mark on the house - but also more...
Probably Only, Mostly for Paris Hilton Aficionados, but You Never KnowParis Hilton is adding a new feminine fragrance to her portfolio with Can Can Burlesque, a flanker to Can Can, a launch from 2007......
A Celebrity Perfume which Keeps on Insisting on the Philosophical Idea that Fame is Decidedly Transient A year after launching their debut fragrance called Our Moment, British boy band One Direction released a new perfume for women baptized That Moment......
Kenzo have announced the tid-bit news that French actress Louise Bourgoin will be their next spokesperson for a new feminine composition...Perfume in Search of a Highlighter...
The Brazilian Hour This Summer Munich-based Brazilian singer, TV presenter and celebrity Fernanda Brandao has launched her second fragrance called Brazilian Summer, which is dedicated to celebrating the upcoming season featuring the much-awaited FIFA World Cup Brazil where she will be...
Motivational Message in a Bottle Celebrity "juice" or celebrity perfume? That is the question when it comes to gauging a big-name celebrity output in the fragrance industry. So many olfactory stereotypes abound in this lucrative field. It is a...