Fashion brand Trussardi are affirming their Milanese roots and love for the Italian city with the upcoming My Land, a new perfume for men.What will catch moviegoers' attention is the fact that film director Wim Wenders of Paris, Texas and...
Azzaro are offering a "new olfactory expression" of the classic 70s men's fragrance and contemporary masculine bestseller, Azzaro pour Homme this fall of 2012 with Azzaro pour Homme Night Time. The composition is co-signed by perfumers Christophe Raynaud and Michel...
French jeweler Mauboussin will launch a men's perfume from September 2012 called Mauboussin pour Lui. This will be their second masculine cologne following Mauboussin Homme released in 2003. The new composition is described as being spicy, woody and ambery......
Hanae Mori Parfums wanted to satisfy their masculine client base further and reward their loyalty to unisex scent HM (1998) with a dedicated men's composition which they have called HiM. The juice attempts to capture that elusive quality, real masculinity, and wants...
A local vintage fashion label, Brooklyn Dry Goods, have teamed up with American niche perfumery DS & Durga to create a limited-edition perfume evocatively called Spent Musket Oil. While the scent leans in the direction of a masculine audience, it...
The mood board at Tom Ford headquarters must have recently been covered with noir references and black imagery as fall of 2012 will see the launch not only of the Jardin Noir collection but also of a new men's fragrance,...
House of "Amsterdam Couture" Scotch & Soda launched their first perfume called Barfly, alternatively advertized as a men's fragrance or an unisex one depending on the sources."Much like the clothes, the perfume has its own character and is full of...
On the occasion of the 2012 Summer Olympics Games, Old Spice released a new series of fragrances called Champion, After Hours, Aqua Reef, Pure Sport, Swagger, New Champion and Danger Zone. Champion benefits from particular spotlighting in the new ad...
Luna Rossa is the latest masculine fragrance by Prada which will be launched from September 22, 2012. The scent is named after the sailing boat belonging to the house which regularly participates in the prestigious America's Cup.We shalll concentrate here...
Calvin Klein will launch a new men's scent in the fall of 2012 called Encounter. Actor Alexander Skarsgard will be the face of the fragrance with Lara Stone as supporting actress/model. In one more example of the meshing of Hollywood...
Christian Dior Parfums released a new version of Eau Sauvage called Eau Sauvage Parfum which is in fact a misnomer for what really is an eau de parfum, as indicated by the brand in the fine print. But the word...
Diesel have launched a new, fresher iteration of Diesel Fuel for Life for Him called Fuel for Life L'Eau. This spring, there is a surf wave of L'Eau-themed fragrances. Not only that, but they all bear practically the same subtitle:...
More news about the new Chanel perfume for men, Allure Homme Sport Extrême have arrived. Last time, the brand unveiled their new ad campaign for it, now we have more information about the notes and the concept behind the project.The...
The funnest and most provocative post of the day will probably be this news announcement about a new line of fragrances for men made in Cape Town by Mavericks Revue Bar, a stripper club.They have released three new perfumes which...
After launching an initial trio of scents in 2011 which aimed to capture the spirit of the polo shirt poured into a bottled fragrance, Lacoste are following suit with a fourth perfume for men in the same range, Eau...