Dutch beauty brand Rituals have introduced a collection of 8 new Eaux de Parfum based on the concept of creating harmonies resting on two main materials of perfumery. What is more immediately noteworthy is to see that Raymond Cloosterman, founder...
We purposefully replaced the word "perfume" with that of "cologne" in the Guy's Holiday Guide to, what else but, Cologne, following the Girls' Guide to Perfume. Just like girls wear pink and boys wear blue, "cologne" in American parlance...
Gucci will launch the masculine counterpart to Guilty for Women with Guilty for Men. The advertisement features the same protagonists as in the original ad, i.e., Chris Evans and Rachel Woods, but this time the focus is on the man....
The latest Man by Bulgari might potentially suffer from a rather non-descript appellation - fortunately for perfumistos compensated by the appearance of actor Clive Owen on the advert - as the name alas echoes too many "Man" namesake clones, but...
Following up on their feminine launch of 2008, Ambre Gris, Balmain just introduced a new men's fragrance called Carbone. Its name is a reference to the masculine universe of an aesthet who lives both for high art and high technology...
Brazilian beauty brand Natura Brasil have introduced a new men's perfume called Essencial Exclusivo. "The first inhale of this warmhearted fragrance expresses with simplicity the very essence of man." The scent is said to rest on the force of woodsy...
The American brand of lighters Zippo created in 1932 in Bradford, PA have launched their debut fragrance for Men called Zippo The Original. The brand put emphasis on the iconicity of the lighter's design and reveal that they have...
British perfume house Penhaligon's Est. 1870 have launched a new men's scent created by perfumer Bertrand Duchaufour called Sartorial. Its tag line is "Sartorial, the fragrance of the new gentlemen."The elegantly named fragrance was inspired by a precise atmospheric place...
German designer Michael Michalsky seems to be channelling both the ad and bottle for Bang by Marc Jacobs with his upcoming release of a duo of scent called Michalsky for Women and Men. Or is it just a trend handed...
Luxury jewelry maker Van Cleef & Arpels will launch a new masculine fragrance from September 2010 called Midnight in Paris. It will be readily available in two concentrations, in Eau de Toilette and Eau de Parfum. The idea behind the...
Hugo Boss have introduced a new fragrance for men called Boss Bottled. Night. The advertising campaign is fronted by actor Ryan Reynolds, Mr. Scarlett Johansson, who recently co-starred with actress Sandra Bullock in The Proposal. When invited to be the...
The next big fragrance launch by Chanel this fall 2010 is that of masculine scent, Bleu de Chanel, which came early on to the attention of the internet with the fortuitous and up-to-the-minute revelation that director Martin Scorsese would direct...
This Fall, Guerlain takes inspiration from famous and iconic mystery novel character Arsène Lupin which was created by writer Maurice Leblanc in 1905 to compose two new masculine fragrances meant to reflect the two contrasted Janus sides of the "gentleman...
In December 2009, Loewe announced that they would release a new masculine fragrance fronted by Spanish bullfighter Cayetano Rivera. And now hot off the news wire, we learn that the name of the fragrance is 7 or "Siete." It is...
Creed will launch a new fragrance for men from September 2010 called Aventus which was inspired by the personality and history of conquests of Napoleon Bonaparte. It prolongs Creed's tradition of personality-inspired scents. It is "a new fragrance for men...