It is somewhat an exotic sight yet not too far distant in time in psychological terms to see how early perfume advertisement purported to work in Parisian magazines. Apparently what was thought to work was repeated name-dropping in the midst...
Axe is now de facto tapping into the more aspirational and prestige market by turning their attention to women's tastes with a new duo of scents called Axe Anarchy for men and women. Feminine fragrances are usually priced at a...
The new trio of fragrances for children by Koto Parfums inspired by Japanese dolls, Kimmi Mimi, Lily and Niki were developed by three perfumers from Drom Fragrances: Corinne Cachen, Alexandra Monet and Delphine Jelk. The noses were interviewed by their...
French TV program "Bienvenue dans la Ruche!" (Welcome in the Beehive/Workshop) interviews perfumer Aurélien Guichard on the profession of perfumer and the art of creating perfume.You are invited to detect the interesting touch of imperfection in his fragrances and perfume...
Paparazzi were able to steal a snapshot from the set for the new advertising campaign for Dior Addict featuring young Dutch model Daphne Groeneveld who is just 16. She was pretending to feel warm in a retro bathing suit on...
IFRA North America released a video to explain why fragrance ingredients are not listed on perfume bottles and packages.The reason why they are taking the time to do that is because they have been criticized for outlawing perfume ingredients outright...
Rochas Man, launched in 1999, is benefiting from a new advertising campaign featuring Argentinian actor Leonardo Sbaraglia. Composed by perfumer Maurice Roucel, it is one of the early milky fragrances before they became widely adopted for their popular gustatory effect...
The new advertising campaign for Opium, starring actress Emily Blunt, has finally been unveiled. Away from the tense, naked, reclining pose of model Sophie Dahl posing for Tom Ford at YSL and photographer Steven Meisel, lens man Patrick Demarchelier has...
The British Advertising Standards Authority have struck down the Oh, Lola! by Marc Jacobs fragrance ad (see after the jump) as willy-nilly promoting the sexualisation of children by being too sexually explicit and not socially responsible. It portrays a pre-nubile-looking...
There was a golden light highlighting the surface of a wall covered with the advert for the 2011 campaign for Dior J'Adore on rue de Passy in Paris.Dior Parfums seem to practically own that advertising space as it is always...
A young Judith Muller posing with Bathsheba Via hetek.hu Luminary perfumer Sophia Grojsman was interviewed by Forward. She reveals, among other things, that Judith Muller Bathsheba was her first marketed perfume while Trésor by Lancôme might very well be...
Italian actress Elisa Sednaoui is the chosen face for the upcoming women's fragrance by Roberto Cavalli to be launched around Valentine's Day 2012 Coty Prestige, a division of Coty, Inc, announced today. She said,"Just like for the house of Cavalli,...
Seriously, what is this waxed triangle doing in a close-up shot? Instead of looking like the glamorous fragrance commercial it's supposed to be, it makes you feel David Gandy's pain to have had his hair removed by a short-sighted beautician.Someone,...
Perfume lovers should check out the documentary film by Pierre Thoretton about the 50-year relationship between fashion designer Yves Saint Laurent and businessman Pierre Bergé called L'Amour Fou for some of the insights it gives into YSL's aesthetic influences, but...
Presumably to give some ideas to the contestants for the Keith Urban Phoenix perfume commercial, the singer together with show host Ellen DeGeneres offered a demonstration of what can de done with a basic idea: a perfume that drives women...