Penhaligon's are playing both with the mystique of London cabs and fragrance by associating the two worlds in a creative ad campaign designed by the advertising agency DHM London which started this summer and will last for a year. The...
The launch of the latest fragrance by Armani, Acqua di Gioia, is the occasion for the brand to display a sense of lush cinematography. While marine and beach scents are often marketed and perceived as seasonal fragrances, the ambition of...
Monica Martens, RenascerAn exhibition organized by "Colletiva 5 Sensi" (The Five Senses Collective) opened on June 23, 2010 in Ferrare in Italy at Spazio d'Arte L'Altrove and will end on July 8, 2010. It is part of their series on...
The mood at the YSL Belle d'Opium launch party drew on several influences. The main stage was set to feel like a dark Parisian boîte but there were clearly references to the red lacquers of the Forbidden City in...
More party pictures from the Belle d'Opium bash in NYC have come in. Above is a glimpse of the new advert featuring actress Mélanie Thierry whose styling echoes the one for the more canonical Opium Eau de Parfum. The bottle...
Further details emerged after our announcement yesterday about a new feminine fragrance by Chloé called - now we can confirm it - Love, Chloé. It will be available from September 2010. The launch party was held in a 1970s revivalist...
Hai Karate commercials from the 1960s-70s wanted to play upon the commonplace notion of the overwhelming seductive power of scent in a comical fashion. These ads are also called the Revenge of the Nerd and of The Guy Next Door...
The Harvard Lampoon and James Franco got together to make fun of the Gucci by Gucci pour Homme commercial. The video was up for while on You Tube it seems, then got taken down. Now it's back with the embed...
Dior have launched a new advertising campaign which continues to feature actress Charlize Theron who has been the face of the best-selling fragrance since 2004, the year she won an Oscar for Best Actress for her role in Monster. The...
One question that people keep asking themselves when they think about buying a celebrity fragrance is how authentic is the affiliation of the celeb to the scent? Did the persons really put anything of themselves in it besides their names?...
Avon released the commercial for the new Outspoken by Fergie, "Say it like you mean it!" Fergie also appears in a behind-the-scenes shoot where by the way she appears much sweeter than in the commercial, did you notice? Perfumer Laurent...
If fine perfumery is more and more open to welcoming detergent notes and in particular really soapy clean white musk notes in their perfumes, the fragrance toiletry branch of the industry is also blurring the limits with more and more...
Old Spice helps make fun of or solidify stereotypes about manhood in this commercial -- I bet some take it first degree. Flowers take a beating meanwhile. This is so funny because in fact Old Spice started out as a...
The perfume house of Caron have released their new print advertising for one of their perfumes, Parfum Sacré. The jus was created in 1990 by perfumer Jean-Pierre Béthouart......