On the occasion of the launch of Wanted by Helena Rubinstein (see my review), spokesperson Demi Moore who is a fervent twitterer and is internet smart has come up with the idea of organizing a YouTube video contest. She has...
On November 17, 2009, Madison Perfumery in Bucharest hosted a party for the launch of By Kilian Back to Black. Brand founder Kilian Hennessy was present for the rout which took the proportions of a veritable perfume launch, an unusual,...
{A fragrance review of L'Eau Serge Lutens has been added to the blog!}Foreword: This is not a review. This started as a teaser, then an introduction and ended being a more developed commentary on the idea of the perfume, as...
Axe commercials are well-known for their humor and creativity. They also rely on a heavy-handed gender message to sell their scents, from making women go wild to reminding guys that they better stick to their Axes rather than take the...
Yves Saint Laurent have released their new advert featuring the redesigned flacon of Opium EDP, which I mentioned earlier. It is a true beauty in person. The redesign is credited to Stephano Pilati and Fabien Baron. The model is Karen...
I mentioned earlier on that Guerlain was preparing to launch a special edition of their classic men's perfume beloved by women, Habit Rouge. The advertising campaign has started with this new advert featuring an ornate, metalized bottle for the edition...
There is apparently a cute, girly and mischievous version of the TV commercial for Ricci Ricci by Nina Ricci featuring model Jessica Stam. It plays either in English or French. Here is the French version, Then there is an alternate...
Here is a sneak peek at the new Creed boutique to open in New York City in December 2009. The store is located at 794 Madison Avenue in Manhattan. Via press release...
Perfumers Jean-Claude Ellena and Jacques Cavallier talk to the camera of France 3. The sincerity of creation can find an echo or not in fashion and the public. Despite the creative challenges created by the large yearly output of fragrances,...
Calvin Klein just introduced a new flanker to Euphoria EDP in an Eau de Toilette version. "Experience the mystery of Euphoria with a luminescent, more delicate and sheer interpretation of the original fragrance. Illuminating. Sensual. Mysteriously glamorous. Euphoria Eau de Toilette,...
Martha Steward had a whole show dedicated to fragrance on Sept 30, 2009. Highlights are capturing the scent of peony with IFF experts (good demonstration of headspace technique), Aerin Lauder talking about Jasmine Moss, making lavender sachets and planting garlic....
As previously announced, a new flanker version of Chloe was launched in October 2009 called Chloe Eau de Parfume Intense. This is the new print advert for it featuring model Clémence Poesy.It's all in the gaze. How to convey the...
Enjoli by Charles of the Ritz was launched in 1978 to the tune of "I'm a Woman" a 1962 song by Jerry Leiber and Mike Stoller which was paraphrased in the commercial featuring a domestic goddess, a career woman and...
Model Alessandra AmbrosioVictoria's Secret threw a photo call / launch party for their new perfume called Velvet at VS Lexington Avenue store in NYC today featuring spokesmodel Alessandra Ambrosio. There was a giant cake in the shape of the new...
Maison Dorin, a revivalist perfume and beauty brand originally established in the 18th century, has sent us a video of the perfume show that took place in Florence last month, Pitti Immagine Fragranze. I don't know if this will appeal...