Fragrance News Archives

Mercedes-Benz have taken the historical step on June 21, 2011 to sign an agreement to launch their first fragrance collection, 125 years after their foundation. Mercedes-Benz-Daimler are already noted for their presence in the world of fashion thanks to their...

We knew that Ulta were holding on to Calyx after the demise of Prescriptives, but little did we know that they have started implementing a cultural-cum-marketing policy of vintage-perfume rescuing. Apparently in an effort to bring back beloved classics into...

The James Bond 007 franchise will be reactivated in 2012 in perfume form. Procter and Gamble have announced that a masculine cologne inspired by the suave spy icon will be launched under their aegis. The fragrance developing will be conducted...

Lola by Marc Jacobs & Someday by Justin Bieber: spotted resemblance The recent announcement that pop singer Justin Bieber was to launch his signature perfume named Someday called attention to the fact that the bottle for the scent bore a striking...

Fashion and beauty label Yves Saint Laurent are preparing to launch a new feminine perfume from September 2011. While the brand is staying mum on details about the fragrance so far, they have already revealed the face for the upcoming...

To reignite interest in the scent Be Delicious by DKNY, the brand has turned to the idea of a pluralistic advertising campaign giving more visible presence to so-called "minorities", which from the standpoint of the U.S. are becoming the majoritarians.......

Imogen & CamilleChloé, to fête the success of their pilar fragrance, Chloé (the one I sub-titled the Closet Rose Soliflore), will launch a new advertising campaign from September 2011. The two new faces for the perfume are British actress Imogen...

Burlesque artist Dita Von Teese has announced via her Twitter account that her fragrance-development process is finally almost complete. She previously had mentioned that her signature perfume would not have anything to do with the broadest definition of the mainstream...

In an interview given to Reuters during the Reuters Global Luxury and Fashion Summit, Bernd Beetz, Coty Inc, CEO reveals that the company has seen great sales figures in the celebrity-fragrance department with the Beyoncé (here and here) and Halle...

Yves Saint Laurent are preparing to launch a new men's perfume in September 2011 called Homme Libre (Free Man.) In the initial news released around this launch, the house has announced that French choreographer and dancer Benjamin Millepied will be...

Jean Paul Gaultier haute couture, spring/summer 2011Puig have announced that Hermès have sold the integrality of their majority stake in the house of Jean Paul Gaultier to their group. The man behind the brand, designer Jean Paul Gaultier, will remain...

 Karl Lagerfeld and a line-up of look-alikes for his new collaboration with Coca-Cola Light -- © Dominique C.Following the news picked up by several major media outlets starting in Germany, which we relayed early on on the blog that designer...

  More details have surfaced about the upcoming debut fragrance by designer Elie Saab which had been announced back in September 2009. The name has not been unveiled yet but the inspiration has. The jus will be reportedly inspired by the...

 Who were the mega global fragrance bestsellers of 2010? You could say the earth wafts of three major compositons. The first one was launched in 1999, the second one in 1921 and the third one in 1992. They are probably...