Fragrance News Archives

NEW YORK, September 21, 2009 -- The Paris-based CREED royal perfume house has signed a lease to open a 400 square foot boutique in the landmark building at 794 Madison Avenue on the northwest corner of 67th Street in New...

After hearing on September 15, 2009 the announcement that an upcoming Beyoncé perfume would be developed by Coty, Abercrombie & Fitch were quick to react to the news by preemptively lodging a trademark complaint in order to protect their own...

Noah Mills and Carmen Kass in the Mario Testino commercial. Voice-over is by Lauren Hutton.Leading up to the September launch of Very Hollywood by Michael Kors, a gardenia scent, the brand has set up a website to let you explore...

Did you know that celebs might be transparent, invisible to consumers? A survey conducted with Linkedln members shows that 78% of respondents were left unmoved by the presence of a celeb on a billboard endorsing a product. At least when...

Fragrance expert Michael Edwards was inducted into the Australian Fragrance Foundation Hall of Fame on August 5th 2009."Over 120 industry representatives attended the cocktail event held in the heritage-listed Westpac Bank Building in Martin Place, Sydney. The special evening included...

The Jardin or Garden series which includes Jardin en Méditerranée, Jardin sur Le Nil and Un Jardin Après La Mousson is now available in a new format of 200 ml which is meant to be used as a bath &...

DIESEL ONLY THE BRAVE AND GRAMMY-WINNING ARTIST COMMON HOST A PRIVATE RED CARPET PERFORMANCE   In partnership with Macy's, Diesel Only The Brave is giving consumers the opportunity to celebrate bravery with Common, the face of the brand's courageous fragrance,...

Guerlain aficionados can expect to see several fragrances by the brand offered to their attention and proposed as new additions to their collections. Upcoming are two new Aqua Allegorias in the works under the names Flora Nymphea and Bouquet Numéro...

Elizabeth Arden Chairman and CEO Scott Beattie and Catherine Zeta-Jones cut the ribbon to reopen the Elizabeth Arden Flagship Store on Fifth Avenue in New York CIty on March 6, 2008. Elizabeth Arden announced last month that the brand will...

According to Bloomberg, the core idea of a ratio of luxury goods including perfume that would be available for sale on the internet vs. brick-and-mortar stores has been approved by the EU commission examining complaints from the industry. Luxury brands...

An efficacious technology developed for the fragrance Nautica Oceans, a perfume carried by water instead of alcohol has been recognized by the Fragrance Foundation with the FiFi Technological Breakthrough of the Year Award. The advance in this case has been...

It's really hard to find a picture of Amy Winehouse which does not come across as you hating her and wanting to make her appear her worst. So, finally found a shot where she does not just look like an...