Fragrance News Archives

JC Decaux, a French company which specializes in urban furniture and outdoor advertising, has organized an innovative fragrance ad campaign for Armani by setting up an on-demand perfume diffusion system in five "abribus" or covered bus cubicle stations located...

Photos ©J. KohenActor Orlando Bloom will follow in the footsteps of girlfriend and future wife Miranda Kerr who lends her face to Victoria's Secret scents and the other Boss Orange spokesperson for the feminine aisles, Sienna Miller...  ...

This is not really about perfume in a material sense - if it is ever really that - but rather perfume as an idea, a representation, at least in these preliminary stages. Japanese designer Tokujin Yoshioka was asked by Swarovski...

Jacques Attali peut parler de tout et il en donne une fois de plus la preuve dans l'émission Conversations d'Avenir qui, m'a-t'on dit, est hebdomadaire. Cette semaine le thème abordé avec la journaliste Stéphanie Bonvicini était le parfum. Il y...

The scoop of the day is that L'Artisan Parfumeur are working on an upcoming new perfume to be released this fall 2010 inspired by their perfumer's travels to Turkey. Perfumer Bertrand Duchaufour, the resident nose for the house, is once...

{Update: a fragrance review of Gucci Guilty has been added to the blog!}Thanks to a reader's tip, we learned that the upcoming feminine fragrance by Gucci fronted by Rachel Evan Wood is called Guilty. And yes, we can confirm that...

Alexa Chung in a Marc Jacobs dress at the CFDA Fashion AwardsAlexa Chung, the it-girl with an it-bag, the "Alexa"by Mulberry inspired by her, is going to lend her face and name to yet another good with her participation in...

© WargoDior Parfums will tap once more into Hollywood glamor to make their perfumes be perceived to be more alluring. Women's Wear Daily have announced that the fragrance arm of the couture house just signed a deal with actress Natalie...

Olfactory advertisement is taking some giant steps to try to grab your attention while you drive. Seeing that gaping at a monumental morsel of juicy steak evocatively planted on a fork is not enough to make you crave the food,...

An anonymous French perfume bottle collector just left his mark in the annals of fragrance collecting by bidding high on an 1870 engraved Guerlain flacon (pictured above.) According to perfume bottle expert Bernard Gangler, this sale sets a new world...

Fragrances Blanc and Bleu by Paul & Joe design label which were launched in 2003 in cute retro-boudoir styled bottles similar to the packaging used for the foundations and nail polishes of the brand have now doned on new garbs....

In a rare case of expression of revolt and contempt against a judgment that themselves The Court of Appeal had to give in favor of L'Oréal thus upholding a judgment made by the European Court of Justice, which both...