Business 24/7 reports about a particular extremely fine-grade limited edition oudh perfume in the Dahn Al Oudh collection created by Ajmal, a fragrance brand based in the United Arab Emirates. The scent is dedicated mainly to the beauty of...
The Fifth Sense in the News Archives
The Madness of The Perfume Industry {The 5th Sense in the News}
With major perfume launches amounting to $50 million in investment these days, it has become increasingly hard for brands to see profit emerge out of these ventures. Armani Privé 3 years after its launch remains unprofitable but is kept...
Nice-Smelling Cigarettes Are Still, Nay, Even More Dangerous For Your Health {The 5th Sense in the News}
Cartoon © Chris Madden We don't know if the new patent called "LSS - Less Smoke Smell" that the third largest tobacco corporation in the world, Japan Tobacco International wants to apply for would be really effective - cigarettes reek...
Fragrance Consumers' Habits on the Eve of Christmas {The 5th Sense in the News}
Perfume remains the gift of choice during the Holiday season and women are the biggest buyers. According to the NPD Group, which is quoted in an article in the Los Angeles Times,"More than Valentine's Day and Mother's Day combined,...
Presidential Candidate Lures In Voters with Great Korea Perfume {The 5th Sense in the News}
The Great Korea perfume is leading Lee Myung Bak to victory; the flacon may not look too fancy but the juice itself has reportedly been made to feel irresistible. Photo Dec 12, 2007 © Reuters/Jo Yong-Hak In Korea, presidential front-runner...
George Dodd Sniffy About Celebs Perfumes, Others Are Believers {The 5th Sense in the News}
Celebrity Perfumes by Darwin Bell The Sunday Herald is running two pieces on celebrity fragrances. The first one by Paul Dalgarno features perfumer George Dodd who is asked to evaluate popular celebrity perfumes. His conclusion? They all smell more...
Role of Sub-Conscious Smells in Affective Evaluation {The 5th Sense in the News}
An American study published in the journal Psychological Science indicates that so-called "subliminal smells", ones that are not consciously perceived by the brain because they derive from extremely minute quantities, play a key role in our evaluation of a...
A Glimpse Into Grassois Exports To Brunei {The 5th Sense in the News}
Antique Victoria copying machine, 1913, from the Office Museum There is a whole part of the perfume economy in Grasse that seems to be dedicated to copying existing perfumes rather than creating new ones. After a couple of sniffs taken...
Isabella Blow Loved to Wear..... {Celebrity Perfume} {What Celebrities Love to Wear} {The 5th Sense in the News}
Isabella Blow and Alexander Mc Queen "Burning Down The House" by David LaChapelle, 1997 Fashion icon, editor, and talent scout Isabella Blow (1958-2007) died on May 6th 2007 after committing suicide by drinking a weedkiller, just like her father-in-law had...
How Does a Z-List Celeb Perfume Smell Like? How to Choose a Good Celeb, La Part des Anges de Mugler, $13 Smells Nicer Than $5000, L'Oréal's Trademark Battle Brought to the European Court of Justice {The 5th Sense in the News}
Simon and Yasmin Mills are having a bit of fun at the expense of the dazzling celebrity fragrance culture. From A to Z, how do you manage to develop a celeb fragrance with no star power to speak of...
L'Express Interviews Jean-Claude Ellena in Two Times {The 5th Sense in the News}
There is an interesting interview of Jean-Claude Ellena in L'Express around the publication of his new book. It verifies certain impressions you get from the booklet he just put out: the intense pressure of the job (one feels a...
Article on Jean-Claude Ellena in WWD (The 5th Sense in the News}
Women's Wear Daily had a chat with perfumer Jean-Claude Ellena on the occasion of a talk he gave on Wednesday at the Metropolitan Museum of Art's Costume Institute. Article is accessible to subscribers only so here are two excerpts,"For...
Gucci Puts Fragrance First, Mysore Mallige, a Very Local Jasmine {The 5th Sense in the News}
A report on Gucci's fashion show in Milan and guess what, their new fragrance Gucci by Gucci, in a noted move, was put first before the audience,"Coco Chanel was among the first fashion designers to see the marketing potential...
Video Interview with Marc-Antoine Corticchiato from Parfum d'Empire {The 5th Sense in the News}
You can watch a video interview of founder and nose of Parfum d'Empire, Marc-Antoine Corticchiato on the occasion of the launch of their three new perfumes: Osmanthus Interdite, Equistrius, and Fougère Bengale (click on "Actualité"). Their website has recently...
Interviews with Aerin Lauder & Frida Giannini {The 5th Sense in the News]
Aerin Lauder, senior vice-president and creative director of Estée Lauder, is interviewed on the occasion of the launch of Private Collection Tuberose Gardenia,"It was John Demsey, who at one time ran M.A.C. in Canada and is now group president...