The Fifth Sense in the News Archives

Researchers in Perth, Australia have discovered a new species of Arum Lily which flourishes only for 2 days during the wet season. It smells curiously familiar, yet somewhat incongruous. "A NEW SPECIES OF desert lily that smells like a burnt-out...

 Dog-assisted therapy is a new resource in medical practice which is being developed in the fields of psychological therapy, psychiatry, even predictive medical diagnosis, and not just to accompany the death of terminally ill patients. Specialists think that it is...

    A quaint theory about recommended, ideal perfume-wearing is resurfacing in the republic of Georgia in which the color of your hair calls for specific types of scents. Some say it is really a skin-type theory as the color...

The chain of stores Abercrombie & Fitch is in the habit of wooing its customers by spraying their fragrance Fierce in the atmosphere of their boutiques. This olfactory branding approach has just now been given the big thumbs down by...

Cherry blossoms © The Scented Salamander, cropped. Reuters looked to #1 global leader in fragrance manufacturing Givaudan for clues about the state of the fragrance economy and the report is good, especially in provenance from emerging markets. Luxury group LVMH...

Style.com invited their 10 favorite beauty bloggers to pick their personal faves from among the wealth of recent new releases. Too hot to think and looking for inspiration? You can click through Summer 2010 Beauty Guide: Heat Wave."With a bevy...

A team of Welsh researchers are studying the behavior of insects, right now focusing on the responses of their antennas to smells, to possibly design optimal olfactory chemical messages for mankind in the future. "The team of scientists from Cardiff...

The NYT has an article about several American natural perfumers and the passion that drives them to source ingredients from their gardens, leave more lucrative jobs and believe that there can be a craft of natural perfumery which runs parallel...

The best customers for CK Obsession for Men might be jungle cats or rather the zoologists who research (and enable) them. In a procedure called "scent enrichment" conservationists use all sorts of scents to "enhance" the lives of big cats...

Perfumer Christopher Brosius of Brooklyn-based CB I Hate Perfume, whom we interviewed once, on the blog retraces his career itinerary with the WSJ and says he plans to maybe open a store in Manhattan, move to a bigger plant thanks...

A rare form of obsessive compulsive disorder called Olfactory Reference Syndrome (ORS) has been identified and referenced more or less informally for more than a century but still awaits fuller recognition to enter an official classification of mental disorders, namely...

When I see the word "secret", I think "sensationalism" especially when it's used by a report positioning itself as being scientifically objective. Two watch-groups, the Campaign for Safe Cosmetics and the Environmental Working Group have issued a report on the...

Globe Careers of Canadian newspaper The Globe and Mail is looking for testimonials on the controversial topic of perfume-wearing in the workplace. You can either send your answer by email or leave a comment in a dedicated thread. You could...

Balenciaga Ready-To-Wear Fall 2010 © Giovanni GiannoniPerfume - as one may or may not fully realize - is one of the pillars of the fashion industry as it generates a democratic revenue stream that simply would not exist by relying...

There have been on and off reports about mounting intolerance towards perfume-wearing in public spaces, a phenomenon which seems more typical of the USA and particularly acute in Canada. Either industrialists will have to improve fragrance formulae to make them...