The Fifth Sense in the News Archives

You can read an interview with movie director Joe Wright who, fragrance-wise, directed the new commercial ad for Coco Mademoiselle with Keira Knightly after having worked with her on Pride and Prejudice and Atonement. You will also find the...

• You can read an article about Oudh, Aloeswood, or Agarwood and its all-encompassing importance in Arabian society in the Gulf Weekly,The first thing your sense of smell picks up in an Arab house is the heady aroma of...

Hubert de Givenchy by Kai Jünemann  There is a great interview of Hubert de Givenchy in L'Express. Incidentally, we were looking for a testimonial from a member of the signature-perfume school the other day when commenting on the article addressing...

Warning, this article contains graphic descriptions of bad odors. The New York Post reports on a series of malodors in The Bronx,The Bronx may not be burning, but it sure smells funny. The city has unleashed a sniffing SWAT...

A professionally trained soothing voice: "It's OK not to have a signature scent." You would not be a lesser woman or man for that (there is probably more pressure on women to conform to this ideal). If you still...

The French newspaper Libération announced that in August L'Oréal had launched a legal action against the auction site eBay as they allow sales of "counterfeit perfume bottles". This decision was announced on September 8 2007 and comes as the outcome...

 In an effort of objectivity, celebrity scents were submitted to the appreciation of a group of 1000 respondents who had to decide what was the best celebrity perfume based in principle only on their sense of smell as they...

This Sunday over brunch, get of whiff of this, i.e., look for a slice of gourmand advertising in the Los Angeles Times that will bear the scent of frosted cake. This ad is to encourage interest in the new...

 Thierry Mugler Angel is periodically the object of scrutiny and attacks by a health foundation called National Toxic Encephalopathy Foundation. Why this perfume comes under attack only and in particular is not altogether clear as it would seem difficult...

As American young men have become apparently addicted to body sprays, Disney offers perfume lines targeting younger and younger consumers, and more and more candy-like notes crop up even in fragrances targeting more mature women, we might all be...

 The New York Post has an article on possible misdemeanors on the part of perfume reviewers and Chandler Burr in particular. We must be missing something because it seems to us that it is a little low to try...

The New York Times has an article about Le Labo in Nolita. Where do you go shopping when you want to upgrade your signature scent as you reach the ripe old age of 40?........

After several legendary beauties were hired by Chanel to front their perfume advertisements over the course of years such as Catherine Deneuve, Carole Bouquet, and more recently Kate Moss, Keira Knightley is the new face for Mademoiselle Coco. According...

There is an interview of Roja Dove on Money CNN. Scroll down the main page and click on "Celebrity Scents" to hear his views on the celebrity fragrance market. Some highlights: people are not really interested in how a...

 Sarah Jessica Parker has launched her new fragrance Covet and rather than to dissect the notes in the new jus, she has preferred to stress that her ideal comfort fragrance would be to bottle up the scent of her...