The Fifth Sense in the News Archives

• An article by Terry Kirby in The Independent of 24 May 2006 on the search for a perfectly scented rose:Flower Power at Chelsea: in Search of the Perfect Rose ...

• The Chicago Tribune is organizing a virtual perfume contest. You have until Thursday to submit up to 3 entries describing imaginary perfumes of your choices. The winner will get a bottle of the new Play-Doh scent.No 189: Make scents •...

Here is an article by Laura Barton in the Guardian of May 15, 2006 where she attempts to give some context for Eau de Stilton. The author also offers some sociological data on scent preferences depending on generations. The Sweet...

A vignette on perfumer Mona di Orio in the Sunday Times of 14 May 2006: Scent of a Woman   ...

After Eau de Stilton, another interesting perfume concept is explored here. A new perfume created to embody the profession of firefighter, a profession composed of many volunteers, has been released in France. Catherine Hermet, a volunteer firefighter herself, came...

The launch of Eau de Stilton was announced today on the BBC. Nigel White, a representative for the Stilton Cheese Makers Association said, "The perfume has a very earthy, musky, herby type of background which is very different to...

Convenience chain operator Seven-Eleven Japan Co. said Thursday it will start marketing two types of canned oxygen designed to help consumers alleviate or soften fatigue and stress. The 3.2-liter canned supplements, named O2 Supli, provide an oxygen density ratio...

  Here is an article by Virginia Matthews in the Guardian of May 8, 2006 regarding the use corporations make of scents to encourage higher productivity in their employees; it seems to work: Is the smell of cinnamon or sandalwood really...

By the end of the year 2006, the French might be able to both view and smell olfactory movies at home thanks to a technology developed by AC2i. Michel Pozzo and his team are working on a small-sized scent diffuser...

An article from the Christian Science Monitor of April 14, 2006 about the restrictions regarding perfume-wearing in public spaces.Where does 'Public Space" and 'My Space' Begin?...

Here's a link to an article in the Guardian of April 14, 2006 on how the fragrance of pine forests helps cool down the atmosphere around them.Fragrance of Pine Forests helps slow climatic change....

"It's Good to Stare", an article by Craig McQueen in today's Daily Record detailing the biological and social reasons for which women are attracted to certain men and vice-versa:Daily Record...

In today's New York Times, Ruth LaFerla writes a story on a growing trend: the gender-free approach to perfume.Scent of a Person...

"Depth, warmth, an indefinable rounded quality (about the qualities of a good perfume) (...) A rolling smoothness about it, like holding an egg. It should satisfy all the senses and seem to have no beginning and no end. So many...