The Fifth Sense in the News Archives

The advent of the popularity of oud perfumes in Euro-American cultures is leading an Arab Emirates columnist to propose to put back the Middle East on the map as one of the institutional centers of contemporary perfumery......

According to World Car Fans, American car maker Lincoln have created a showroom scent called The Essence of Lincoln which is meant to enhance emotional connection to the brand, but also - and this is to be further verified...

Here is an interesting but also ambiguous pair of articles in the New York Times about the upside and downside of using a revolutionary product, the AO+ Biome living bacteria veil which you can spray on yourself to reduce...

  KFC have launched an unlikely limited-edition fried chicken corsage to ring in prom season. Issued at 100 copies it aims to be a creative promotional effort for the chain thanks to the marrying of two opposites: deep-fried, batter-slapped-on chicken with teenage...

Going further than the tribute gesture of Alexander McQueen leaving fragrance bottles of Fracas by Piguet on the seats of guests to his spring fashion show of 2008, an article in the New York Times relates how the catwalks...

A 1934 Art Deco advert for Soir de Paris by BourjoisRochester is still associated with perfumery today through the fragrance Highland Lilac of Rochester and the lilac festival. Once upon a time, it was the home to a factory which...

Cherry Blossoms in France ©The Scented Salamander A study led by Brian Dias at Emory University School of Medicine in Atlanta has shown that a stress-response - fear in this case - might be transmitted trans-generationally and bear an epigenetic explanation....

An article in Le Monde published on the eve of Christmas 2013 underlines how crucial the last two-week-of-December period is usually for the fragrance industry in France when up to 20% to 25% of yearly sales take place in...

Two topics in the press call attention to the recurring problem of perfume experienced as a health hazard. The first one about teenagers overspraying their AXE body products at school to the point of making their class mates ill...

Reseda odorata Reseda odorata or "mignonette" now has a known maternal ancestor called Reseda minoica. The re-discovery and correct identification of an archaic plant on the Eastern Mediterranean coast opens up avenues of scientific investigation into the evolutionary mechanisms that allow...

A man aboard a flight bound for Seattle had the misfortune of encountering a fragrance he couldn't take. According to Dr. Leonard Altman, from the Northwest Allergy & Asthma Center, his case shows you can be over-sensitive to certain perfumes...

Yesterday, the city of Cologne in Germany awoke to a powerful overcloud of Maggie-scented air. It happens, sometimes - flavor factories leakages - but seemed overwhelming in this case, with the origin unknown at first... ...

 Dominique Ropion by Louis Bourjac  Zeit Online have created a new series on perfumery and perfumers entitled Duftnoten – Alles über Parfum (Perfume Notes: Everything about Perfume). Perfumer Dominique Ropion was invited to share his thoughts on the state of...

A special issue on fragrances of the Asahi Shimbun looks at the fragrance industry from different perspectives, some better known than others, like its highly competitive brief system. In a fresher take on the fragrance landscape, we learn in...

Google chose an olfactory theme for their April Fool's day joke yesterday. The You Tube video claiming to introduce the new device Google Nose in its beta version has already attracted more than 3 millions viewers. "Bring your nose...