The Fifth Sense in the News Archives

An interview with Gwen Stefani where she confides "I'm like every other woman. I'm super vain, I have issues." Thanks for the generalizing bit.....And about her new perfume L,She's recently moved into handbags and launched a diffusion line, Harajuku...

A very good tip from Camille Goutal on how to maxime the effect your perfume can have. We like the fact that she combines the precepts of two separate schools of thoughts on where to apply perfume, i.e., clothes...

This is a belated report on a racism law-suit brought against l'Oréal's Garnier label by SOS Racisme to establish that they had practiced systematic racial discrimination when recruiting personnel. Garnier was recognized guilty by a French court through a...

 Artist and Film-maker Theresa Duncan was well-known within the perfume blogosphere as the author of The Wit of The Staircase where she wrote on a range of cultural topics, including perfumes.The New York Times reports that Theresa Duncan committed...

 LVMH (Moët Hennessy. Louis Vuitton) is now prosecuting eBay for allowing sellers to sell Christian Dior, Guerlain,  Kenzo, and Givenchy fragrances. The problem revolves mainly around selective-distribution and quality-control issues. (sorry I don't have the time to translate excerpts...

Fragrance and flavor consultant Hazel MacTavish of MacTavish Consulting Ltd. smells deeply for a living, “It is like a fine wine. There are top, middle and base notes,” says Dr Hazel MacTavish, inhaling deeply. Dr MacTavish is a freelance...

 A trend that is not completely new in France, but has taken more significance lately is the use of old-fashioned floral scents to perfume all sorts of foodstuffs ranging from pastries and drinks to yoghurts and sugar. Violet and rose...

There is an article on the Fragonard perfumery in Grasse in the New York Times today:“We are a very small company, and we have the luxury to decide what we want and when we want it,” said Agnès Costa-Webster,...

The Philadelphia Enquirer has an article about the locally-based perfume development company Revelations, which created the new Prince perfume, 3121......

 Sexy Beast is a line of grooming products for doggies that includes an award-winner signature perfume described as " A unisex blend of bergamot and vanilla-infused musk combined with natural patchouli, mandarin and nutmeg oils." and "a low-alcohol fragrance...

Excessive alcohol consumption has been a serious long-standing problem in Russian history. Gorbachev's reform policy for curbing alcohol consumption initiated in 1985 and officially in effect on paper until 1988 was a significant landmark. As the poster shown below...

Israeli researchers have succeeded in incorporating aromas of lemon and rose into a new kind of GM tomato.The transgenic tomato includes a gene from a variety of lemon basil, Ocimum basilicum, that produces an aroma-making enzyme called geraniol synthase,...

Vivienne Westwood is seen at her launching party for her new fragrance Let It Rock. She gives an interview to Vogue about perfume and fashion while presenting her new baby.Watch the video...... ...