The Fifth Sense in the News Archives

 Clean Air Asia have come up with a quirky ad campaign to call attention to the serious issue of air pollution in Asian cities. Depending on the degree of smog and other unsavory things found in your chemical soup also...

Marni are expected to launch their debut perfume Marni EDP from February 2013. They sat down with Style.com to discuss the creative process around the fragrance. In spite of their love of bold design and sometimes eye-popping colors, the perfume...

In a quirky twist on the idea of rigorous selection criteria to evaluate the fitness of pilots to work for 4th largest Chinese airlines company, Hainan Airlines, recruiters implemented a smell test conducted the old-fashion way if we are...

This must be one of the most hilarious interviews on perfume we have ever had the pleasure of reading. Moskovskie Novosti interviewed Aleksandr Korotenko, the founder of fragrance company Parade of Stars. No, this is not a celebrity perfume venture...

Foodies worldwide, starting in China, may be able in the not so distant future to own a personal Food Printer which will be portable and considered to be the second best thing after sitting at a table enjoying a...

The BBC reports about a robotic invention utilizing olfaction as a signal that your name was mentioned somewhere on the Internet. The mini robot is called Oily, short for "olfactory"......

An article in the New York Times argues that perfumery is relying on the celebrity factor today more than ever, and not just regarding the creation of so-called "celebrity perfumes" launched under the names of stars from the showbusiness like...

 An article in the Daily Mail reminds us that Pelargoniums are to be cherished for their scents, which come in multi-variegated forms. Like the more exotic orchids, they always tend to smell like something else we know of. They are...

 The relationship of cigarette to perfume is multi-faceted. You can abhor the scent of smoke because it signals poison. You can love it because it is atmospheric. Perfumers have tried to bottle it. They are also far from being purists...

   Perfumes inspired by the scent of wine or liqueur, sometimes described as "boozy" in perfumista's parlance, are far from being uncommon. There are several kinds: the crypto-boozy scents like the chypres; the replica-boozy scents such as perfumes directly sourcing...

Perfumer Christopher Sheldrake, who is well-known to the perfumistas' constituency through his close collaborative work with Serge Lutens but who also happens to influence the destinies of the so-called mainstream perfumery - one would hope it is more relevant to...

 The New York Times has investigated the practice of fragrance modeling in department stores. Deemed overly aggressive a technique by customers and experts alike, there has been a rethink of the model of the barrage of fragrance-spritzers awaiting you that...

 The Wall Street Journal has written a profile of olfactory consultant Ann Gottlieb. How's a day of work in her life? Check out after the jump to see the kind of scent marathon she undertakes almost each and everyday....

 The Philadelphia Inquirer summarizes the latest findings in smell research as pertaining to love. There will also be a lecture on Thursday February 10, 2011 on "Nasal Attraction: How Your Nose Can Help You Select a Suitable Partner," at the...

The delicious aroma of steamed basmati rice may be on the wane due to global warming, The Times of India reports: "NEW DELHI: An experiment by Indian agriculture scientists points to the enormous effect global warming could have on the...