The Fifth Sense in the News Archives

Promoting a perfume as being the most expensive in the world is not new. Joy by Jean Patou is probably the best-known example of this genre of ultra-competitive globally-framed advertising. Clive Christian is the current official holder of the title...

A funny, almost sensible article by columnist Kate Muir in which she spits fire at fashion derelict ways this season and at perfume-wearing in general. Wait till you hear what Karl Lagerfeld says and does to control his smell-environment...isn't his...

Here is an article about Aveda's senior perfumer Ko-Ichi Shiozawa. It touches upon the difficulty he currently experiences producing wholly desirable organic perfumes in a competitive market that has an increasing demand for such scents seen as ideals of cleanliness,...

Desperate situations call for desperate means. After local inhabitants repeatedly complained about the suffocating stench emanating from nearby landfills in Mumbai (Bombay), India, the city government decided to remedy the bad odors with an herbal perfume. We know the relationship...

There is an interesting article about our individual capacities to smell which, as the way the research is conducted, seems to depend primarily on rather solidified given cultural and genetic variables. Certain pathologies like Alzheimer show a link with the...

A warning was issued by the Ministry of Environmental Health in Bahrain regarding excessive consumption of incense, Middle-Eastern style (on burning coal),"A WARNING went out yesterday that one of the most ancient traditions, which is still being practised in almost...

Alexandre Menais Director of eBay Europe is reported to have said today that the French court ruling against his company, ordering them to pay over 60 million dollars in fine is "indecent". In consequence and while waiting for a ruling...

As a follow-up to yesterday's announcement, eBay has been sentenced to pay a 61.3 million dollars or 38.6 million Euros fine to luxury group LVMH by a French court today. This is a clear signal that the pressure put on...

Photo © LVMHIt is no mystery that attempting to buy luxury items such as a Chanel perfume on eBay sold at heavily discounted prices is risky business. More often than not, they turn out to be fakes. Ebay has been...

Prada men's show spring 2009 © Fashion Wire Daily  In a rare case of non-favorable or it could even be said non-complacent reporting on a perfume launch party, columnist Godfrey Deeny from the Fashion Wire Daily critiques both the organization...

 Fake, so-called "reality TV shows" which should be renamed "voyeuristic" or "peeping TV shows" to be closer to the truth can be counted on for offering carefully edited sound-bites; the dumber the better, the most outrageous, the better too....

 The Times online looks at a new sensational twist on traditional communal bathing in Japan. What could feel better than marinating in a hot pool? To have red wine, green tea, coffee, rice alcohol and dark chocolate enhance the...

© David Gilkey/NPR  Trying to break the cycle of financially rewarding poppies crops in Afghanistan, in demand in the heroin trade, proves a challenging task. A local entrepreneur and distiller Shafiq Azizi attempts to replace poppies with roses cultivated for...

 Fire Rescue reports that some of their own had to be hospitalized after responding to a fire alarm at a perfume factory. Apparently the cause of their malaise is due to the overwhelming smell of fragrances to untrained and unprepared...

 The Sunday Times has a funny pamphlet against over-glamorous ads for men's fragrances. Call it a problem of the clash of egos and upsurge of competitive Testosterone. Looking at said ideal ads for the everyman - there is a...