New Perfumes Archives

Jon Bon Jovi on the set of the filming of the new fragrance commercialBreaking news: Musician Jon Bon Jovi has lent his name and face to a duo of fragrances to be released by Avon this fall of 2012. The...

San-Franciscan perfumer Ineke Ruhland of Ineke fragrance house will launch a new creation this summer called Hothouse Flower.......

Brands are getting quite territorial about oud, as if everyone needed to leave their mark on the oud-perfume map before they appear to have missed the grandiose beginnings of a new era in perfumery: Before Oud and After Oud. Acqua...

Olivier Cresp, the perfumer who signed the latest Valentina Assoluto by Valentino, remarked to WWD that the new fragrance is "a real creation", not just a serviceable flanker to the original Valentina (see review), which was issued last year.The Assoluto...

 Italian niche brand Il Profumo launched a new fragrance called Santal Rouge (Red Sandawood) in 2011. It won best niche fragrance for men in Italy in 2012. The particularity of this composition is that it integrates the scent of the...

Versace launched a new women's fragrance called Yellow Diamond which is contained in the same model of flacon as Crystal Noir and Bright Crystal while illustrating a similar thematic of refractive light. The floral composition is signed by perfumer Alberto...

The carefully cultivated gender-neutral image of Costume National is being slanted with the release of a new perfume meant to reveal the feminine side of the brand, So Nude. The color of the flacon suggests skin and not just that...

Nicolas Ghesquière, the artistic director of Balenciaga, and actress Kristen Stewart wowed each other. The result is a new feminine collaboration for the image of Parfums Balenciaga after Charlotte Gainsbourg. Stewart is the face of the upcoming Florabotanica which is...

Tocca are releasing two new perfumes for women. One is Meet Violette. It is inspired by the story of "the tumultuous romance between a young soldier on short breaks and a young girl at a perfume counter in Le Bon...

Franco-British niche brand Heeley - whose founder is British but who lives in Paris - launched a new collection of Extraits de Parfums, the most decadent form of perfume wearing. While extraits are commonly being produced by diverse brands they...

Avon have struck a partnership with BBC Worldwide Consumer Products to create two perfumes inspired by the popular British TV dancing show Strictly Come Dancing. The launch will take place on a global scale just before Christmas. "Jackie Ferguson, Senior...

Vera Wang will introduce a new women's perfume from August 2012 called Lovestruck Floral Rush. It is not as is usual a flanker conceived of as a sequel to a scent, namely Lovestruck, launched in 2011 but in fact...

Brazilian wellness and beauty company Chamma da Amazônia presented a new perfume at the Sebrae United Nations Conference on Sustainable Development entitled Rio +20. It was made with natural ingredients found in the Amazonian forest. The scent was baptized L'Amazonie...

Dubai-based Ajmal Perfumes est. 1951 launched a new perfume called Bling as in a humorous reference to the taste for ostentation the Middle East is famous for."A rich dose of rose intertwined with heady woody notes, Bling is a very...

Brazilian entrepreneur Francisco Pontes de Aguiar has launched a new collection of perfumes at Rio + 20 motivated as he is by the ideal of using natural raw resources from the Amazonian rain forest. He  starts anew after 19 years...