New Perfumes Archives

 With its latest release Shams meaning "Sun" in Arabic, Parisian niche perfumery Memo seems to be stressing the point that oud or agarwood is not to be viewed anymore as a material signalling an effort at originality but rather as...

Beloved for its delicate smell and winter-to-spring transition symbolicism, mimosa which once was hard to come by in perfumery, has become more often seen or rather smelled since Guerlain Champs-Elysées launched in 1996. Still, it is not one of the...

 Actress Reese Witherspoon is following up this month on the successful launch of her debut fragrance In Bloom by Avon (2009) with a more multi-faceted project called Expressions. The new trio of perfumes is meant to capture different nuances of...

Eau d'Italie Hotel Le Sirenuse will launch their 8th fragrance this spring called Jardin du Poète (The Garden of the Poet.) It was composed by perfumer Bertrand Duchaufour in collaboration with brand owners Marina Sersale and Sebastian Alvarez and is...

 The house of Guerlain have announced that their second Aqua Allegoria this year will be a white rose composition. Together with the jasmine perfume Jasminora, the brand is preparing to introduce Rosa Blanca......

Armani has launched a limited-edition flanker to Acqua di Gio for Men called the Acqua for Life Edition. It was inspired by designer Giorgio Armani's love for the island of Pantelleria where he regularly vacations. Proceeds of the sales in...

 In 2009, the Ritz Hotel in Paris launched a her-and-him duo of fragrances called Ritz Classic pour Madame and Ritz Classic pour Monsieur. The compositions are signed by perfumer Jean Laporte. Both scents are said to be fresh perfumes rather...

Christina Aguilera's entourage revealed that the singer is about to unveil a new fragrance called Secret Potion for which she was seen doing a shoot on March 3. Her last perfume launch was Royal Desire. Since the pop minstrel has...

 Southern perfume house Fragonard is celebrating 2011 as the year of orange blossom. Among the planned events for the house is the launch of a new perfume called Belle d'Avril based on both neroli and orange blossom......

 Crabtree and Evelyn have expanded their collection of soliflores entitled the Floral Fragrance Collection with the addition of Rosewater, Lavender and Lily (for lily of the valley.) Last year, they launched Iris.I am not sure whether we can still say...

Couturiers Viktor & Rolf will launch their yearly summer eau of Flowerbomb called La Vie en Rose. The 2011 edition takes on deeper fuschia and raspberry colors on its outer packaging and the flacon. It is a limited-edition which will...

Victoria's Secret have launched a women's perfume which is inspired by their new lingerie collection of highly functional, peppy, neon-colored bras. Incredible is a fruity and woody floral featuring magnolia, pear and sandalwood. The advertising is fronted by Brazilian...

The musk-perfume collection built overtime by American fashion designer Narciso Rodriguez since the launch of his bestseller Narciso Rodriguez for Her in 2003 has redefined a portion of what our olfactory expectations for musk are in today's society. Inspired by...

 French perfumer-apothecary Roget et Gallet will launch a new floral fragrance this spring called Fleur d'Osmanthus (Osmanthus Blossom.) It is said to be a fresh interpretation of the flower originating from China, well-known for its delicate apricot-y scent......