New Perfumes Archives

Shakira unveiled her new perfume called S yesterday in Madrid on June 22, 2010. The fragrance is said to contain notes of benzoin, amber, vanilla, fresh woods and Indian jasmine Sambac.You can take a peek at the new fragrance in...

Bulgari Man officially launched in Milan yesterday with actor Clive Owen in attendance. The scent will debut in September 2010. Owen is the face of the fragrance after having been hired for the same role previously for Lancôme Hypnôse for...

Following up on Silver, Gold and Platinum (2009), Swiss cosmetics and perfume brand La Praire will expand its Life Threads collection from September 2010 with a new trio of perfumes called Ruby, Sapphire and Emerald. This time, three precious stones...

Another classic of French hesperidic fragrances is being revamped this year with Ô d'Azur by Lancôme a flanker to Ô de Lancôme launched in 1969 and created by perfumer Robert Gonnon. The new perfume is signed by noses Domitille Bertier...

Coinciding with the occasion of the 40th anniversary of Eau de Rochas, the perfume brand has released a new flanker to their enduring best-seller created in 1970 by perfumer Nicolas Mamounas called Eau de Rochas Fraîche.The perfume, considered a classic...

German jewelry designer Thomas Sabo known for his whimsical and highly collectible sterling silver charms will launch a perfume from August 2010 called Charm Rose. The tag line is "Your charm fragrance." It addresses both women and girls promising to...

Creed will launch a new fragrance for men from September 2010 called Aventus which was inspired by the personality and history of conquests of Napoleon Bonaparte. It prolongs Creed's tradition of personality-inspired scents. It is "a new fragrance for men...

A couple of days ago I got contacted by a YSL PR with a rather vague announcement about a new fragrance by the brand. The only thing a bit defining I was able to take away was that it was...

Further details emerged after our announcement yesterday about a new feminine fragrance by Chloé called - now we can confirm it - Love, Chloé. It will be available from September 2010. The launch party was held in a 1970s revivalist...

Omani perfume house Amouage will introduce a new collection of fragrances on July 31st, 2010 called The Library Collection, which includes three perfumes: Opus I, Opus II and Opus III. The nature of the collection is described as being inspired...

From September 2010 By Kilian will release a new unisex jasmine composition called Love and Tears, Surrender about which founder Kilian Hennessy said "Love and Tears, Surrender is the last chapter of my "Love" theme and my most personal scent."...

Victoria's Secret is using the code word Bombshell to launch its new fragrance to debut during the next New York's Fashion Week. The perfume is not just about image and fantasy though as the composition has the ambition to be...

Mariah Carey has unveiled her new trio of perfumes Ribbon, Honey, and Mine Again to debut next month on July 1st 2010. They are all part of the Lollipop Bling concept which we made an announcement about earlier on. The...

Yesterday in Paris, Chloé launched a new fragrance called Love, as reported by Grazia. We're not sure whether the comma is essential or not but it was repeatedly used all over the ad materials followed by the names of feminine...

Fendi didn't do too well with their latest launch Palazzo which had to be discontinued only 18 months after having been introduced to market. The brand then said that the fragrance was not so much performing poorly as performing below...